{"id":4554,"date":"2023-12-07T07:30:00","date_gmt":"2023-12-07T06:30:00","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=4554"},"modified":"2026-02-24T08:11:11","modified_gmt":"2026-02-24T07:11:11","slug":"katalog-s-dodatocnou-hodnotou-vyskusajte-tieto-napady","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2023\/12\/katalog-s-dodatocnou-hodnotou-vyskusajte-tieto-napady\/","title":{"rendered":"Katal\u00f3g s dodato\u010dnou hodnotou. Vysk\u00fa\u0161ajte tieto n\u00e1pady"},"content":{"rendered":"\n<p>Ako navrhn\u00fa\u0165 obsah, aby bol v\u00e1\u0161 <a href=\"https:\/\/justprint.sk\/produkty\/katalogy\">reklamn\u00fd katal\u00f3g<\/a> viac ne\u017e len n\u00e1stroj na podporu predaja? M\u00e1me na to pripraven\u00fdch hne\u010f nieko\u013eko n\u00e1padov.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Vyberte si charakteristick\u00fa ob\u00e1lku a neobvykl\u00fd form\u00e1t<\/strong><\/strong><\/h2>\n\n\n\n<p>Prv\u00fdm krokom k \u00faspe\u0161n\u00e9mu vytla\u010den\u00e9mu katal\u00f3gu je vizu\u00e1lna pr\u00ed\u0165a\u017elivos\u0165, ktor\u00e1 sa za\u010d\u00edna ob\u00e1lkou. Odl\u00ed\u0161te predn\u00fa stranu katal\u00f3gu matnou f\u00f3liou pr\u00edjemnou na dotyk, ktor\u00e1 vyvol\u00e1va asoci\u00e1cie s exkluzivitou a vynikaj\u00facou kvalitou v\u00fdrobkov prezentovan\u00fdch v reklamnom prie\u010dinku. Vybran\u00e9 prvky grafick\u00e9ho spracovania m\u00f4\u017eete pre e\u0161te lep\u0161\u00ed efekt zv\u00fdrazni\u0165 selekt\u00edvnym UV lakom.<\/p>\n\n\n\n<p>Premyslite si aj mo\u017enos\u0165 v\u00fdberu form\u00e1tu. \u0160tvorcov\u00fd katal\u00f3g m\u00f4\u017ee up\u00fata\u0165 pozornos\u0165 viac ako dizajn v typickom form\u00e1te A4 pre katal\u00f3gy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udca1 V Justprint si objedn\u00e1te:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/justprint.sk\/zosivany_katalog\">\u0161it\u00e9 katal\u00f3gy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/justprint.sk\/lepeny_katalog\">lepen\u00e9 katal\u00f3gy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/justprint.sk\/katalog_so_spiralou_\">\u0161pir\u00e1lov\u00e9 katal\u00f3gy.<\/a><\/li>\n<\/ul>\n\n\n\n<p>Vyberte si z 8 form\u00e1tov, nieko\u013ek\u00fdch desiatok objemov\u00fdch variantov a 3 farieb \u0161pir\u00e1l. Dostatok priestoru na kreat\u00edvne experimentovanie!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Prekro\u010dte konven\u010dn\u00e9 pravidl\u00e1 a vyu\u017eite prisp\u00f4sobivos\u0165 papiera<\/strong><\/strong><\/h2>\n\n\n\n<p>Ke\u010f sa v\u00e1m podar\u00ed k\u00fapi\u0165 si pozornos\u0165 a zauja\u0165 vizu\u00e1lnou vrstvou katal\u00f3gu, udr\u017eujte \u00farove\u0148 z\u00e1ujmu na podobnej alebo vy\u0161\u0161ej \u00farovni vytvoren\u00edm Hitchcockovho efektu (za\u010dnite zemetrasen\u00edm a potom nechajte nap\u00e4tie narasta\u0165 \ud83d\ude0a). Pou\u017eite nezvy\u010dajn\u00e9 rie\u0161enia, \u010das\u0165 obsahu naprojektujte na prieh\u013eadn\u00fdch plastov\u00fdch rozdelova\u010doch alebo ozdobn\u00fdch papierov v r\u00f4znych farb\u00e1ch, aby ste oddelili jednotliv\u00e9 \u010dasti katal\u00f3gu. Vyu\u017e\u00edvajte plastick\u00e9 mo\u017enosti papiera na prezent\u00e1ciu svojich v\u00fdrobkov v 3D (ako v pr\u00edklade ni\u017e\u0161ie). V\u00e1\u0161 katal\u00f3g by mal by\u0165 s ka\u017edou \u010fal\u0161ou stranou alebo rozkladom \u010doraz zauj\u00edmavej\u0161\u00ed.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.drukomat.pl\/blog\/wp-content\/uploads\/katalog-3d-1024x684.jpg\" alt=\"druk nietypowych katalog\u00f3w\" class=\"wp-image-12497\"\/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o: elevate.in<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Okrem \u0161tandardnej ponuky Justprint, ktor\u00e1 zah\u0155\u0148a \u0161it\u00e9, lepen\u00e9 a \u0161pir\u00e1lov\u00e9 katal\u00f3gy, realizujeme aj netradi\u010dn\u00e9 n\u00e1vrhy katal\u00f3gov. Nap\u00ed\u0161te na info@justprint.sk, a my v\u00e1m priprav\u00edme individu\u00e1lnu cenov\u00fa ponuku.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Postarajte sa o bonusy vo vn\u00fatri katal\u00f3gu<\/strong><\/strong><\/h2>\n\n\n\n<p>Zauj\u00edmav\u00e9 opisy a atrakt\u00edvne obr\u00e1zky produktov s\u00fa polovicou \u00faspechu. Ak nechcete, aby bol v\u00e1\u0161 katal\u00f3g len \u010fal\u0161ou reklamnou zlo\u017ekou, ktor\u00e1 po jedinom prezret\u00ed skon\u010d\u00ed na poli\u010dke alebo, \u010do je hor\u0161ie, v ko\u0161i na odpadov\u00fd papier, nezabudnite do\u0148 zahrn\u00fa\u0165 bezplatn\u00e9 produkty, t. j. drobn\u00e9 dar\u010deky alebo v\u00fdhody, ktor\u00e9 sa m\u00f4\u017eu v katal\u00f3gu ukr\u00fdva\u0165, \u010d\u00edm sa zv\u00fd\u0161i interakcia s va\u0161ou zna\u010dkou a prezentovan\u00fdm obsahom.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Pridajte z\u013eavov\u00e9 kup\u00f3ny<\/strong><\/strong><\/h3>\n\n\n\n<p>Jednoduch\u00e1 a osved\u010den\u00e1 my\u0161lienka, ktor\u00e1 sa \u010dasto premieta do predaja. Umiestnite na jednu zo svojich str\u00e1nok jedine\u010dn\u00fd k\u00f3d, ktor\u00fd v\u00e1s opr\u00e1v\u0148uje na z\u013eavu na konkr\u00e9tny produkt alebo na cel\u00fa ponuku v\u00e1\u0161ho internetov\u00e9ho obchodu. Ak pred\u00e1vate kancel\u00e1rske potreby, m\u00f4\u017eete obsah navrhn\u00fa\u0165 tak, aby kup\u00f3n predstavoval vystrihnut\u00fd predmet, ktor\u00fd si m\u00f4\u017eete vzia\u0165 na n\u00e1kup bez toho, aby ste so sebou museli bra\u0165 cel\u00fd katal\u00f3g.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Napl\u00e1nujte si tajn\u00fd predaj<\/strong><\/strong><\/h3>\n\n\n\n<p>Tento typ podujatia pri\u0165ahuje ve\u013ek\u00fd z\u00e1ujem a katal\u00f3g je skvel\u00fdm miestom na otestovanie jeho \u00fa\u010dinnosti. Inform\u00e1ciu o tajnom predaji umiestnite na predposledn\u00fa stranu katal\u00f3gu, aby ste mohli zisti\u0165, ko\u013eko \u013eud\u00ed si prezrelo alebo pre\u010d\u00edtalo va\u0161u reklamn\u00fa <a href=\"https:\/\/justprint.sk\/produkty\/zlozky\">zlo\u017eku<\/a> a\u017e do konca. Tajn\u00fd predaj komunikovan\u00fd &#8222;na papieri&#8220; m\u00f4\u017ee by\u0165 skvel\u00fdm sp\u00f4sobom, ako podpori\u0165 va\u0161e online aktivity &#8211; ak je podmienkou zapojenia sa do akcie napr\u00edklad prihl\u00e1senie sa do v\u00e1\u0161ho newslettera, pril\u00e1kate nov\u00fdch odberate\u013eov a \u00fa\u010dinnos\u0165 tohto typu \u010dinnosti m\u00f4\u017eete otestova\u0165 anal\u00fdzou predajnej aktivity vo va\u0161om obchode po\u010das obdobia akcie.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pre\u010d\u00edtajte si tie\u017e \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog wp-block-embed-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BCwvcKprSO\"><a href=\"https:\/\/justprint.sk\/blog\/2022\/12\/7-tipov-na-zlepsenie-tlaceneho-katalogu\/\">7 tipov na zlep\u0161enie tla\u010den\u00e9ho katal\u00f3gu<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;7 tipov na zlep\u0161enie tla\u010den\u00e9ho katal\u00f3gu&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2022\/12\/7-tipov-na-zlepsenie-tlaceneho-katalogu\/embed\/#?secret=rk8PNC5cIZ#?secret=BCwvcKprSO\" data-secret=\"BCwvcKprSO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Vyu\u017e\u00edvajte silu gamifik\u00e1cie a haptiky<\/strong><\/strong><\/h3>\n\n\n\n<p>Pom\u00f4\u017eu v\u00e1m pri tom r\u00f4zne prvky typu &#8222;urob si s\u00e1m&#8220;, ktor\u00e9 s\u00fa s\u00fa\u010das\u0165ou obsahu katal\u00f3gu. Uk\u00e1\u017eky v\u00fdrobkov vo forme \u0161abl\u00f3n, puzzle, vlo\u017eky so samolepkami alebo z\u00e1lo\u017eky do knihy, ktor\u00fa si m\u00f4\u017eete vystrihn\u00fa\u0165 z jednej zo str\u00e1n vytla\u010den\u00fdch na elegantnom ozdobnom papieri s vy\u0161\u0161ou gram\u00e1\u017eou, s\u00fa len nieko\u013ek\u00fdmi n\u00e1padmi. Ak\u00e9ko\u013evek rie\u0161enie, ktor\u00e9 zapoj\u00ed myse\u013e (h\u00e1danky alebo jednoduch\u00e9 manu\u00e1lne \u010dinnosti, ako napr\u00edklad skladanie obalu, ktor\u00fd bude fungova\u0165 ako odmena) a zmysly publika (objavovanie hmatom), bude ma\u0165 lep\u0161\u00ed vplyv na zapam\u00e4tanie si toho, \u010do pon\u00fakate a \u010do ako zna\u010dka reprezentujete.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Pr\u00edklad: samomont\u00e1\u017ena krabica vo forme katal\u00f3govej vlo\u017eky<\/strong><\/strong><\/p>\n\n\n\n<p>Ak podnik\u00e1te v oblasti klenotn\u00edctva a \u00fa\u010delom v\u00e1\u0161ho katal\u00f3gu je prezentova\u0165 va\u0161e \u0161perky, m\u00f4\u017eete do\u0148 vlo\u017ei\u0165 krabi\u010dku, ktor\u00fa si \u013eudia m\u00f4\u017eu sami vystrihn\u00fa\u0165 a zostavi\u0165. T\u00fdmto sp\u00f4sobom zv\u00fd\u0161ite svoje \u0161ance na predaj, preto\u017ee mnoh\u00ed \u013eudia, ktor\u00ed maj\u00fa krabi\u010dku, si do nej bud\u00fa chcie\u0165 nie\u010do vlo\u017ei\u0165 a m\u00f4\u017ee to by\u0165 v\u00e1\u0161 v\u00fdrobok.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Navrhnite&nbsp; si adventn\u00fd kalend\u00e1r vo vn\u00fatri katal\u00f3gu<\/strong><\/strong><\/h3>\n\n\n\n<p>Ak pl\u00e1nujete predviano\u010dn\u00e9 vydanie katal\u00f3gu produktov, v\u00fdborn\u00fdm n\u00e1padom je pou\u017ei\u0165 t\u00e9mu adventn\u00e9ho kalend\u00e1ra. \u010eal\u0161ie rozlo\u017eenie kalend\u00e1ra m\u00f4\u017eete navrhn\u00fa\u0165 ako samostatn\u00fa vlo\u017eku s okienkami alebo \u0161peci\u00e1lnou vrstvou, ktor\u00e1 po zo\u0161kraban\u00ed odhal\u00ed v\u00fdrobok za vybran\u00fdm d\u00e1tumom.<\/p>\n\n\n\n<p>Rovnako dobr\u00fdm n\u00e1padom by bolo na jednu zo str\u00e1n umiestni\u0165 vreckov\u00fd kalend\u00e1r na nasleduj\u00faci rok.<\/p>\n\n\n\n<p>\ud83d\udcc5 <strong><a href=\"https:\/\/justprint.sk\/produkty\/katalogy\">Zobrazenie produktu<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"533\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-1024x533.jpg\" alt=\"katalog\" class=\"wp-image-3942\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-1024x533.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-300x156.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-768x400.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-1536x800.jpg 1536w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-2048x1067.jpg 2048w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-1170x609.jpg 1170w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-1920x1000.jpg 1920w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/04\/JP-Cover-na-blog-Katalogi-inspiracje-1-585x305.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Praktick\u00fd obsah po\u010das cel\u00e9ho roka<\/strong><\/strong><\/h2>\n\n\n\n<p>Vytvorte si katal\u00f3g, ktor\u00fd bude okrem predajn\u00e9ho obsahu obsahova\u0165 aj nejak\u00fd praktick\u00fd obsah. Roz\u0161\u00edren\u00edm tohto obsahu o zauj\u00edmavosti o v\u00fdrobku alebo v\u00fdrobe, n\u00e1vody na podporu pou\u017e\u00edvania v\u00fdrobku, obsah s n\u00e1vodmi na pou\u017eitie alebo<\/p>\n\n\n\n<p>inform\u00e1cie t\u00fdkaj\u00face sa servisu alebo popredajnej podpory zv\u00fd\u0161ite \u0161ancu, \u017ee v\u00e1\u0161 katal\u00f3g zostane u niekoho dlh\u0161ie.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ako navrhn\u00fa\u0165 obsah, aby bol v\u00e1\u0161 reklamn\u00fd katal\u00f3g viac ne\u017e len n\u00e1stroj na podporu predaja? M\u00e1me na to pripraven\u00fdch hne\u010f nieko\u013eko n\u00e1padov.<\/p>\n","protected":false},"author":1,"featured_media":4634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[68,57,67],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4554"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=4554"}],"version-history":[{"count":16,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4554\/revisions"}],"predecessor-version":[{"id":4798,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4554\/revisions\/4798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/4634"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=4554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=4554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=4554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}