{"id":4435,"date":"2024-01-11T07:30:00","date_gmt":"2024-01-11T06:30:00","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=4435"},"modified":"2024-01-11T07:53:36","modified_gmt":"2024-01-11T06:53:36","slug":"prekvapte-tym-co-je-vnutri-reklamna-tlac-e-commerce","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2024\/01\/prekvapte-tym-co-je-vnutri-reklamna-tlac-e-commerce\/","title":{"rendered":"Prekvapte t\u00fdm, \u010do je vn\u00fatri. Reklamn\u00e1 tla\u010d e-commerce"},"content":{"rendered":"\n<p>V dobe digit\u00e1lneho marketingu a online obchodovania maj\u00fa tla\u010den\u00e9 marketingov\u00e9 materi\u00e1ly, ako s\u00fa let\u00e1ky, bro\u017e\u00fary alebo pouk\u00e1\u017eky, st\u00e1le v\u00fdznamn\u00e9 miesto v strat\u00e9gi\u00e1ch elektronick\u00e9ho obchodovania. Pozrite sa, ako ich m\u00f4\u017eete efekt\u00edvne vyu\u017ei\u0165 pri svojich propaga\u010dn\u00fdch aktivit\u00e1ch v elektronickom obchode.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Tla\u010dov\u00fd marketing v elektronickom obchode &#8211; hlavn\u00e9 v\u00fdhody<\/h2>\n\n\n\n<p>Tla\u010den\u00e9 reklamn\u00e9 materi\u00e1ly dop\u013a\u0148aj\u00fa aktivity v digit\u00e1lnom svete a pom\u00e1haj\u00fa budova\u0165 jedine\u010dn\u00e9 z\u00e1\u017eitky medzi zna\u010dkou a spotrebite\u013eom, ktor\u00e9 online reklama neposkytuje. Tla\u010den\u00e1 reklama je pr\u00edle\u017eitos\u0165ou na oslovenie nov\u00e9ho publika, zv\u00fd\u0161enie lojality existuj\u00facich z\u00e1kazn\u00edkov a zv\u00fd\u0161enie predajn\u00e9ho potenci\u00e1lu. Tla\u010den\u00e9 marketingov\u00e9 komunik\u00e1cie podporuj\u00fa up- a cross-sellingov\u00e9 aktivity a podporuj\u00fa interakciu so zna\u010dkou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/8am-ecommerce-1024x682-1.jpg\" alt=\"Papier, das das Paket f\u00fcllt, muss nicht uninteressant sein\" class=\"wp-image-4390\"\/><figcaption class=\"wp-element-caption\">Grafika: justprint<\/figcaption><\/figure>\n\n\n\n<p>Dobr\u00fd v\u00fdrobok nesta\u010d\u00ed na to, aby konkuroval in\u00fdm zna\u010dk\u00e1m s podobn\u00fdm profilom ponuky. Vytla\u010den\u00e9 doplnky, ktor\u00e9 dop\u013a\u0148aj\u00fa objedn\u00e1vku vo vn\u00edman\u00ed objedn\u00e1vaj\u00faceho, s\u00fa pr\u00edjemn\u00fdm prekvapen\u00edm a zanech\u00e1vaj\u00fa pozit\u00edvny dojem z n\u00e1kupu e\u0161te dlho po rozbalen\u00ed bal\u00edka.<\/p>\n\n\n\n<p>Pre zna\u010dku 8PM bola vo\u013eba nasledovn\u00e1:<\/p>\n\n\n\n<ul>\n<li>pouk\u00e1\u017eky so z\u013eavou na \u010fal\u0161ie n\u00e1kupy<\/li>\n\n\n\n<li><a href=\"https:\/\/justprint.sk\/skladany_letak\">skladan\u00e9 let\u00e1ky<\/a> prezentuj\u00face komplement\u00e1rne produkty<\/li>\n\n\n\n<li>dar\u010dekov\u00e9 <a href=\"https:\/\/justprint.sk\/krabice-s-vekom\">krabi\u010dky<\/a> typu gift-box (kocka)<\/li>\n\n\n\n<li>\u0161tvorcov\u00e9 let\u00e1ky vyz\u00fdvaj\u00face na \u00fa\u010das\u0165 v odpor\u00fa\u010dacom programe<\/li>\n\n\n\n<li><a href=\"https:\/\/justprint.sk\/produkty\/vizitky\">vizitky<\/a> s logom a poslan\u00edm spolo\u010dnosti<\/li>\n\n\n\n<li><a href=\"https:\/\/justprint.sk\/baliaci-papier\">baliaci papier<\/a> s logom zna\u010dky<\/li>\n<\/ul>\n\n\n\n<p>Vytla\u010den\u00e9<strong> <a href=\"https:\/\/justprint.sk\/samolepiace-etikety-na-kotuci\">samolepiace etikety<\/a><\/strong> dop\u013a\u0148aj\u00fa konzistentn\u00fd s\u00fabor reklamn\u00fdch tla\u010dov\u00edn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklamn\u00e1 tla\u010d napom\u00e1ha oslovova\u0165 nov\u00e9 publikum<\/h2>\n\n\n\n<p>Nespornou v\u00fdhodou tla\u010den\u00fdch marketingov\u00fdch materi\u00e1lov je ich \u00fa\u010dinnos\u0165 pri dosahovan\u00ed nov\u00fdch cie\u013eov\u00fdch skup\u00edn. Internet je pres\u00fdten\u00fd propaga\u010dn\u00fdm obsahom, tak\u017ee online reklamy s\u00fa \u010doraz \u010dastej\u0161ie ignorovan\u00e9 (tzv. bannerov\u00e1 slepota) alebo blokovan\u00e9. Tla\u010den\u00e9 marketingov\u00e9 materi\u00e1ly st\u00e1le poskytuj\u00fa zauj\u00edmav\u00fd prvok, ktor\u00fd m\u00f4\u017ee pritiahnu\u0165 pozornos\u0165 z\u00e1kazn\u00edkov. \u010eal\u0161ou v\u00fdhodou je \u0161pecifickos\u0165 tla\u010denej reklamy, ktor\u00e1 je menej ru\u0161iv\u00e1 ako digit\u00e1lna reklama (let\u00e1ky, katal\u00f3gy a in\u00e9 tla\u010den\u00e9 materi\u00e1ly mo\u017eno ulo\u017ei\u0165 a pozrie\u0165 si ich v pr\u00edpade potreby).<\/p>\n\n\n\n<p>Na tomto mieste treba spomen\u00fa\u0165 aj haptiku, ktor\u00e1 d\u00e1va papieru v\u00fdhodu oproti pixelom.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Haptika, zn\u00e1ma ako hmatov\u00e9 in\u017einierstvo, je odbor, ktor\u00fd sa zameriava na vz\u0165ahy medzi \u010dlovekom a hmotou, v ktor\u00fdch doch\u00e1dza k dotyku.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Haptick\u00e9 (hmatov\u00e9) vnemy dop\u013a\u0148aj\u00fa tradi\u010dn\u00fa komunik\u00e1ciu prostredn\u00edctvom zraku (obr\u00e1zky, text) a sluchu (zvuky, re\u010d). \u010c\u00edm viac zmyslov p\u00f4sob\u00ed medzi zna\u010dkou a pr\u00edjemcom, t\u00fdm v\u00e4\u010d\u0161ia je \u0161anca na komunika\u010dn\u00fd \u00faspech.<\/p>\n\n\n\n<p><strong>Viac inform\u00e1ci\u00ed o haptike n\u00e1jdete v tomto \u010dl\u00e1nku \u2193<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-printendo-de-blog wp-block-embed-printendo-de-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"mmbhWML9RK\"><a href=\"https:\/\/printendo.de\/blog\/wenn-druck-und-haptik-sich-beruhren-wie-sich-die-wirkung-von-werbemitteln-durch-haptische-erlebnisse-steigern-lasst\/\">Wenn Druck und Haptik sich ber\u00fchren. Wie sich die Wirkung von Werbemitteln durch haptische Erlebnisse steigern l\u00e4sst<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Wenn Druck und Haptik sich ber\u00fchren. Wie sich die Wirkung von Werbemitteln durch haptische Erlebnisse steigern l\u00e4sst&#8220; &#8212; Printendo.de Blog\" src=\"https:\/\/printendo.de\/blog\/wenn-druck-und-haptik-sich-beruhren-wie-sich-die-wirkung-von-werbemitteln-durch-haptische-erlebnisse-steigern-lasst\/embed\/#?secret=zdXXDGFthN#?secret=mmbhWML9RK\" data-secret=\"mmbhWML9RK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Reklamn\u00e9 tla\u010doviny posil\u0148uj\u00fa imid\u017e zna\u010dky<\/h2>\n\n\n\n<p>Tla\u010den\u00e9 marketingov\u00e9 materi\u00e1ly p\u00f4sobia v prospech imid\u017eu zna\u010dky. Starostlivo navrhnut\u00e9 let\u00e1ky, katal\u00f3gy alebo bro\u017e\u00fary s pou\u017eit\u00edm <a href=\"https:\/\/justprint.sk\/category\/premiove-tlacoviny\">prvotriednych tla\u010dov\u00fdch efektov<\/a> ved\u00fa k asoci\u00e1ci\u00e1m, ako s\u00fa profesionalita, estetika a pozornos\u0165 venovan\u00e1 detailom. To m\u00f4\u017ee n\u00e1sledne podnieti\u0165 \u0161pecifick\u00e9 skupiny spotrebite\u013eov k rozhodnutiu o k\u00fape.<\/p>\n\n\n\n<p>Pozrite si n\u00e1\u0161 Pinterest a pozrite sa, ako vyzeraj\u00fa z\u00e1sielky najzn\u00e1mej\u0161\u00edch svetov\u00fdch luxusn\u00fdch zna\u010diek. \u2193<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/pinterest-drukomat-premium-packaging-1024x347-1.jpg\" alt=\"Die Produktverpackung ist ein gro\u00dfer Teil der gesamten Markenkommunikation\" class=\"wp-image-4391\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sila tla\u010de na propag\u00e1ciu \u0161peci\u00e1lnych pon\u00fak a zliav<\/h2>\n\n\n\n<p>Vytla\u010den\u00e9 kup\u00f3ny, pouk\u00e1\u017eky a z\u013eavov\u00e9 k\u00f3dy s\u00fa skvel\u00fdm sp\u00f4sobom propag\u00e1cie \u0161peci\u00e1lnych pon\u00fak a zliav v elektronickom obchode. Z\u00e1kazn\u00edci radi \u0161etria peniaze, preto ich poskytnutie fyzick\u00fdch kup\u00f3nov m\u00f4\u017ee povzbudi\u0165 k n\u00e1kupu. Okrem toho mo\u017enos\u0165 fyzicky predlo\u017ei\u0165 kup\u00f3n v stacion\u00e1rnom obchode alebo z\u00edskanie personalizovan\u00e9ho z\u013eavov\u00e9ho kup\u00f3nu &#8211; napr\u00edklad k narodenin\u00e1m &#8211; m\u00f4\u017ee by\u0165 \u010fal\u0161\u00edm podnetom na n\u00e1kup.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>N\u00e1poveda<\/strong><br>Pouk\u00e1\u017eka so z\u013eavov\u00fdm k\u00f3dom vytla\u010den\u00e1 na personalizovanej papierovej dar\u010dekovej pouk\u00e1\u017eke bude p\u00f4sobivej\u0161ia ako rovnak\u00fd k\u00f3d zaslan\u00fd elektronicky.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4389\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/voucher-podarunkowy-1024x670-1.jpg\" alt=\"Visitenkartenformat kann erfolgreich als Gutschein dienen\" class=\"wp-image-4389\"\/><figcaption class=\"wp-element-caption\">Pouk\u00e1\u017eka na sladkosti dodan\u00e9 spolu s objedn\u00e1vkou z cukr\u00e1rne. Projekt Bhautik Mulsha<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4394\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/voucher-cukiernia-1024x627-1.jpg\" alt=\"Ein kleines Gutscheinformat eignet sich hervorragend als Erg\u00e4nzung zu einem Paket\" class=\"wp-image-4394\"\/><figcaption class=\"wp-element-caption\">Pouk\u00e1\u017eka na sladkosti dodan\u00e9 spolu s objedn\u00e1vkou z cukr\u00e1rne. Projekt Bhautik Mulsha<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pozrite si \u2192<strong> personalizovan\u00e9 pouk\u00e1\u017eky<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklamn\u00e1 tla\u010d zlep\u0161uje z\u00e1\u017eitok z\u00e1kazn\u00edka<\/h2>\n\n\n\n<p>Tla\u010den\u00e9 marketingov\u00e9 materi\u00e1ly s\u00fa siln\u00fdm n\u00e1strojom pri budovan\u00ed pozit\u00edvneho z\u00e1\u017eitku z nakupovania. Personalizovan\u00e9 let\u00e1ky, viano\u010dn\u00e9 poh\u013eadnice alebo samolepky v limitovanej ed\u00edcii prilo\u017een\u00e9 k objedn\u00e1vke s\u00fa doplnky, ktor\u00e9 nestoja ve\u013ea, ale v\u00fdrazne prispievaj\u00fa k procesu zvy\u0161ovania lojality existuj\u00facich z\u00e1kazn\u00edkov. A v\u00e4\u010d\u0161ia lojalita znamen\u00e1 \u013eah\u0161ie rozhodnutie o \u010fal\u0161om n\u00e1kupe.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4393\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/ulotka-personalizowana-2.jpg\" alt=\"Das gleiche Grafikdesign eignet sich auch f\u00fcr Poster und Brosch\u00fcren\" class=\"wp-image-4393\"\/><figcaption class=\"wp-element-caption\">fot. justprint.sk<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4392\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/ulotka-personalizowana-1.jpg\" alt=\"W\u00e4hlen Sie einen Farbakzent in Ihren Flugbl\u00e4ttern\" class=\"wp-image-4392\"\/><figcaption class=\"wp-element-caption\">fot. justprint.sk<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pozrite si \u2192 <strong><a href=\"https:\/\/justprint.sk\/produkty\/letaky\">personalizovan\u00e9 let\u00e1ky<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tla\u010d v obdob\u00ed rozba\u013eovania (unboxingu) rastie na v\u00fdzname<\/strong><\/h2>\n\n\n\n<p>Vytla\u010den\u00fd reklamn\u00fd materi\u00e1l je pridanou hodnotou v \u010dase roz\u0161\u00edren\u00e9ho rozba\u013eovania (unboxingu). Obsah z\u00e1sielky prezentovan\u00fd po\u010das rozba\u013eovania pred verejnos\u0165ou v \u017eivom vysielan\u00ed alebo nakr\u00facanie zverejnen\u00e9 na Instagrame je \u010dasto rozhoduj\u00facim faktorom pre n\u00e1kup. Recenzenti hodnotia nielen v\u00fdrobky, ale aj balenie a \u010fal\u0161\u00ed obsah bal\u00ed\u010dka. Dodato\u010dn\u00e9 bezplatn\u00e9 predmety v bal\u00edku &#8211; n\u00e1lepky, \u010fakovn\u00e9 karty za n\u00e1kup, vizitky so sloganom odkazuj\u00facim na hodnoty va\u0161ej zna\u010dky a adresou v\u00e1\u0161ho internetov\u00e9ho obchodu &#8211; bud\u00fa atrakt\u00edvnymi &#8222;v\u00fdpl\u0148ami&#8220;, ktor\u00e9 v div\u00e1koch vzbudia dojem, \u017ee <strong>va\u0161a zna\u010dka d\u00e1va viac<\/strong> ako objednan\u00e9 produkty.<\/p>\n\n\n\n<p>Napriek rast\u00facej popularite online marketingu maj\u00fa vytla\u010den\u00e9 reklamn\u00e9 materi\u00e1ly st\u00e1le d\u00f4le\u017eit\u00e9 miesto v podporn\u00fdch aktivit\u00e1ch elektronick\u00e9ho obchodu. S\u00fa \u00fa\u010dinn\u00fdm n\u00e1strojom na oslovenie \u0161irok\u00e9ho publika, zlep\u0161uj\u00fa vn\u00edmanie zna\u010dky, pom\u00e1haj\u00fa \u0161\u00edri\u0165 inform\u00e1cie o akci\u00e1ch a s\u00fa d\u00f4le\u017eit\u00fdm prvkom pri budovan\u00ed v\u00fdnimo\u010dnej z\u00e1kazn\u00edckej sk\u00fasenosti.<\/p>\n\n\n\n<p>Pre\u010d\u00edtajte si tie\u017e<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog wp-block-embed-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"e39s1SoSUz\"><a href=\"https:\/\/justprint.sk\/blog\/2023\/10\/zabalte-sa-do-luxusu-povrchova-uprava-v-oblasti-obaloveho-dizajnu\/\">Zaba\u013ete sa do luxusu.\u2728 Povrchov\u00e1 \u00faprava v oblasti obalov\u00e9ho dizajnu<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Zaba\u013ete sa do luxusu.\u2728 Povrchov\u00e1 \u00faprava v oblasti obalov\u00e9ho dizajnu&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2023\/10\/zabalte-sa-do-luxusu-povrchova-uprava-v-oblasti-obaloveho-dizajnu\/embed\/#?secret=WRzKFfnWrP#?secret=e39s1SoSUz\" data-secret=\"e39s1SoSUz\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zdroj grafiky:<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/gallery\/110416979\/Coupon-discount-offer-banner-design\" rel=\"nofollow\" title=\"\">https:\/\/www.behance.net\/gallery\/110416979\/Coupon-discount-offer-banner-design<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/gallery\/178458991\/The-Cake-Shop-Voucher-Design\" rel=\"nofollow\" title=\"\">https:\/\/www.behance.net\/gallery\/178458991\/The-Cake-Shop-Voucher-Design<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dobe digit\u00e1lneho marketingu a online obchodovania maj\u00fa tla\u010den\u00e9 marketingov\u00e9 materi\u00e1ly, ako s\u00fa let\u00e1ky, bro\u017e\u00fary alebo pouk\u00e1\u017eky, st\u00e1le v\u00fdznamn\u00e9 miesto v strat\u00e9gi\u00e1ch elektronick\u00e9ho obchodovania. Pozrite sa, ako ich m\u00f4\u017eete efekt\u00edvne&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[212,57,67],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4435"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=4435"}],"version-history":[{"count":13,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4435\/revisions"}],"predecessor-version":[{"id":4639,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4435\/revisions\/4639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/4659"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=4435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=4435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=4435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}