{"id":4431,"date":"2023-11-02T07:30:00","date_gmt":"2023-11-02T06:30:00","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=4431"},"modified":"2023-11-08T10:30:39","modified_gmt":"2023-11-08T09:30:39","slug":"velky-format-pre-dobry-ucel","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2023\/11\/velky-format-pre-dobry-ucel\/","title":{"rendered":"Ve\u013ek\u00fd form\u00e1t pre dobr\u00fd \u00fa\u010del"},"content":{"rendered":"\n<p>Billboardy a in\u00e9 vonkaj\u0161ie reklamn\u00e9 nosi\u010de \u010dasto stoja na svetlej strane moci. Ve\u013ek\u00fd form\u00e1t sa s ob\u013eubou vyu\u017e\u00edva na informa\u010dn\u00e9 a soci\u00e1lne medi\u00e1lne kampane a len m\u00e1lo vec\u00ed dok\u00e1\u017ee lep\u0161ie sprostredkova\u0165 to, \u010do m\u00e1 za \u00falohu vyjadri\u0165. Nieko\u013eko dobr\u00fdch pr\u00edkladov n\u00e1jdete v tomto \u010dl\u00e1nku.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">\u010co je rovnako \u0161kodliv\u00e9 ako cigarety?<\/h2>\n\n\n\n<p>&#8220; V\u00fdskumy ukazuj\u00fa, \u017ee osamelos\u0165 a izol\u00e1cia m\u00f4\u017eu by\u0165 rovnako \u0161kodliv\u00e9 pre zdravie ako vyfaj\u010denie 15 cigariet denne,&#8220; takto sa p\u00ed\u0161e na plag\u00e1toch nad\u00e1cie ALONE, ktor\u00e1 bojuje proti osamelosti star\u0161\u00edch \u013eud\u00ed. Kampa\u0148 sa objavila na vonkaj\u0161\u00edch reklamn\u00fdch nosi\u010doch v Spojenom kr\u00e1\u013eovstve.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4400\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/alone_1-724x1024-1.jpg\" alt=\"Eines der Plakate aus der Kampagne zum Thema Einsamkeit von Marlboro\" class=\"wp-image-4400\"\/><figcaption class=\"wp-element-caption\">Tvorba: agent\u00fara Superdream pre nad\u00e1ciu ALONE<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4401\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/alone_2-724x1024-1.jpg\" alt=\"Poster aus einer Kampagne \u00fcber die Auswirkungen der Einsamkeit von Marlboro\" class=\"wp-image-4401\"\/><figcaption class=\"wp-element-caption\">Tvorba: agent\u00fara Superdream pre nad\u00e1ciu ALONE<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pozrite si tento produkt: <strong><a href=\"https:\/\/justprint.sk\/plagat_xxl\">Ve\u013ekoform\u00e1tov\u00fd plag\u00e1t<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Namiesto cigariet<\/h2>\n\n\n\n<p>Aj spolo\u010dnos\u0165 McDonald&#8217;s sa rozhodla bojova\u0165 proti probl\u00e9mu &#8222;faj\u010denia&#8220;. V Indii sa objavili plag\u00e1ty s typickou \u0161katu\u013ekou od cigariet naplnenou hranolkami. Cie\u013eom kampane, ktor\u00e1 sa uskuto\u010dnila v j\u00fani tohto roku v metropolitn\u00fdch oblastiach, bolo podpori\u0165 spolo\u010dn\u00e9 \u00fasilie o bud\u00facnos\u0165 bez dymu.<\/p>\n\n\n\n<p>Je v\u0161ak v\u00fdmena cigariet za hranolky dobr\u00fd krok, ke\u010f ide o zdravie? O tom by sa pravdepodobne dalo diskutova\u0165<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/mcdonalds-431x512-1.png\" alt=\"Ein Kampagnenplakat zur Sensibilisierung f\u00fcr den Verzehr von Junk Food\" class=\"wp-image-4402\"\/><figcaption class=\"wp-element-caption\">Tvorba: Agent\u00farne osvie\u017euj\u00face n\u00e1vrhy pre McDonald&#8217;s<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Namiesto hranoliek<\/h2>\n\n\n\n<p>&#8222;Vyme\u0148te nezdrav\u00e9 jedlo za zdrav\u00e9&#8220; &#8211; jednoduch\u00e1 textov\u00e1 spr\u00e1va a v\u00fdsti\u017en\u00e9 ilustr\u00e1cie s\u00fa silnou str\u00e1nkou kampane, ktor\u00e1 nab\u00e1da \u013eud\u00ed, aby zmenili svoje stravovacie n\u00e1vyky. Billboardy a plag\u00e1ty pre organiz\u00e1ciu WHO navrhli \u0161tudenti zo \u0160koly reklamy v G\u00edze.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_who_2-1024x918-1.jpg\" alt=\"Gut gestaltete Plakate k\u00f6nnen die Aufmerksamkeit auf Themen lenken, die f\u00fcr alle wichtig sind\" class=\"wp-image-4397\"\/><figcaption class=\"wp-element-caption\">Fot. Helwan University<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_who_1-1024x706-1.jpg\" alt=\"Stra\u00dfenplakate k\u00f6nnen auf wichtige gesellschaftliche Themen aufmerksam machen\" class=\"wp-image-4396\"\/><figcaption class=\"wp-element-caption\">Fot. Helwan University<\/figcaption><\/figure>\n\n\n\n<p><br>Pozrite si:<strong> <a href=\"https:\/\/justprint.sk\/billboardy-digitalna-tlac\">digit\u00e1lne billboardy<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oslavujte zodpovedne<\/h2>\n\n\n\n<p>4. j\u00fal &#8211; De\u0148 nez\u00e1vislosti v Spojen\u00fdch \u0161t\u00e1toch &#8211; je d\u00f4le\u017eit\u00fdm sviatkom v americkej kult\u00fare. Intenz\u00edvne oslavy v tomto obdob\u00ed v\u0161ak maj\u00fa za n\u00e1sledok najvy\u0161\u0161ie percento smrte\u013en\u00fdch neh\u00f4d sp\u00f4soben\u00fdch jazdou pod vplyvom alkoholu. V kampani, ktor\u00e1 varuje pred sadan\u00edm si za volant po po\u017eit\u00ed alkoholu, sa pou\u017e\u00edvaj\u00fa klasick\u00e9 propagandistick\u00e9 plag\u00e1ty, ktor\u00e9 maj\u00fa vyvola\u0165 zamyslenie sa a ovplyvni\u0165 rozhodnutia s cie\u013eom pom\u00f4c\u0165 zn\u00ed\u017ei\u0165 tieto negat\u00edvne \u0161tatistiky.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4403\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/no_alco_2-1024x683-1.jpg\" alt=\"Materialien im \u00f6ffentlichen Raum zum Thema Alkohol am Steuer\" class=\"wp-image-4403\"\/><figcaption class=\"wp-element-caption\">Fotografia: Ball State University. Projekt vznikol pod veden\u00edm Olivie Smithovej.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4404\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/no-alco_1-1024x683-1.jpg\" alt=\"Materialien im \u00f6ffentlichen Raum zur Kampagne gegen Trunkenheit am Steuer\" class=\"wp-image-4404\"\/><figcaption class=\"wp-element-caption\">Fotografia: Ball State University. Projekt vznikol pod veden\u00edm Olivie Smithovej.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pozri:<strong> <a href=\"https:\/\/justprint.sk\/reklamne-vlajky\">reklamn\u00e9 vlajky<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spoma\u013ete<\/h2>\n\n\n\n<p>Nielen triezvo, ale aj s rozvahou. Kampa\u0148 spolo\u010dnosti Volkswagen upozor\u0148uje na probl\u00e9m nepozornej a pr\u00edli\u0161 r\u00fdchlej jazdy. D\u00f4sledky prekro\u010denia r\u00fdchlosti s\u00fa n\u00e1zorne ilustrovan\u00e9 na pr\u00edkladoch, ktor\u00e9 v\u00f4bec nes\u00favisia s brav\u00farou. \u010co sa stane, ke\u010f na tachometri svieti viac ako 12 km\/h? Je jednoduch\u00e9 si to predstavi\u0165.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4398\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/volkswagen_1-731x1024-1.jpg\" alt=\"Eine wichtige soziale Kampagne von Volkswagen\" class=\"wp-image-4398\"\/><figcaption class=\"wp-element-caption\">Von der argentinischen Niederlassung von DDB f\u00fcr Volkswagen entworfene Plakate.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4399\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/volkswagen_2-731x1024-1.jpg\" alt=\"Eines der Plakate einer wichtigen sozialen Kampagne von Volkswagen\" class=\"wp-image-4399\"\/><figcaption class=\"wp-element-caption\">Von der argentinischen Niederlassung von DDB f\u00fcr Volkswagen entworfene Plakate.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Plag\u00e1ty, ktor\u00e9 pre Volkswagen navrhla argent\u00ednska pobo\u010dka DDB.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pre spolo\u010dn\u00e9 dobro<\/h2>\n\n\n\n<p>Pri pr\u00edle\u017eitosti Svetov\u00e9ho d\u0148a \u017eivotn\u00e9ho prostredia a v s\u00falade so svojou filozofiou Kyosei, ktor\u00e1 znamen\u00e1 &#8222;\u017ei\u0165 a pracova\u0165 spolo\u010dne pre spolo\u010dn\u00e9 dobro&#8220;, pripravila zna\u010dka Canon kampa\u0148 vyz\u00fdvaj\u00facu k environment\u00e1lnemu povedomiu. Na plag\u00e1toch s\u00fa v podobe bal\u00ed\u010dka vizualizovan\u00e9 faktory, ktor\u00e9 dusia plan\u00e9tu &#8211; rast\u00faci odpad, plytvanie vodou a zne\u010distenie ovzdu\u0161ia.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4406\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_2-1024x1024-1.jpg\" alt=\"Eine aussagekr\u00e4ftige Grafik zum Thema Umweltverschmutzung durch Plastik\" class=\"wp-image-4406\"\/><figcaption class=\"wp-element-caption\">Tvorba: RepIndia pre Canon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4405\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_1-1024x1024-1.jpg\" alt=\"Eine sehr ausdrucksstarke Grafik zum Thema Elektroschrott\" class=\"wp-image-4405\"\/><figcaption class=\"wp-element-caption\">Tvorba: RepIndia pre Canon<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4407\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_3-1024x1024-1.jpg\" alt=\"Grafik zum \u00fcberm\u00e4\u00dfigen Trinkwasserkonsum\" class=\"wp-image-4407\"\/><figcaption class=\"wp-element-caption\">Tvorba: RepIndia pre Canon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4408\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_4-1024x1024-1.jpg\" alt=\"Grafik \u00fcber Smog und seine Auswirkungen auf den Menschen\" class=\"wp-image-4408\"\/><figcaption class=\"wp-element-caption\">Tvorba: RepIndia pre Canon<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Siehe: <a href=\"https:\/\/justprint.sk\/jednostranny_plagat\">Jednostrann\u00e9 plag\u00e1ty<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zdroj:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/loneliness-kills\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/loneliness-kills<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/fry-your-cravings-not-your-lungs-mcdonald-s-no-smoking-campaign\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/fry-your-cravings-not-your-lungs-mcdonald-s-no-smoking-campaign<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/america-needs-sober-drivers\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/america-needs-sober-drivers<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/stairs-694d939e-3c79-4b66-9e8e-230133c67d1e\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/stairs-694d939e-3c79-4b66-9e8e-230133c67d1e<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/diabetes-awareness-campaign-9107f36f-497b-466e-9365-bfb9a5537550\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/diabetes-awareness-campaign-9107f36f-497b-466e-9365-bfb9a5537550<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/saving-the-earth\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/saving-the-earth<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Billboardy a in\u00e9 vonkaj\u0161ie reklamn\u00e9 nosi\u010de \u010dasto stoja na svetlej strane moci. Ve\u013ek\u00fd form\u00e1t sa s ob\u013eubou vyu\u017e\u00edva na informa\u010dn\u00e9 a soci\u00e1lne medi\u00e1lne kampane a len m\u00e1lo vec\u00ed dok\u00e1\u017ee lep\u0161ie&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[152,67,241],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4431"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=4431"}],"version-history":[{"count":11,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4431\/revisions"}],"predecessor-version":[{"id":4470,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4431\/revisions\/4470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/4506"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=4431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=4431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=4431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}