{"id":4007,"date":"2023-05-04T11:41:47","date_gmt":"2023-05-04T09:41:47","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=4007"},"modified":"2023-05-04T11:41:48","modified_gmt":"2023-05-04T09:41:48","slug":"vediete-volebnu-kampan-tieto-produkty-pomozu-rozsirit-jej-dosah","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2023\/05\/vediete-volebnu-kampan-tieto-produkty-pomozu-rozsirit-jej-dosah\/","title":{"rendered":"Vediete volebn\u00fa kampa\u0148? Tieto produkty pom\u00f4\u017eu roz\u0161\u00edri\u0165 jej dosah"},"content":{"rendered":"\n

Ke\u010f sa bl\u00ed\u017eia vo\u013eby – \u010di u\u017e parlamentn\u00e9, prezidentsk\u00e9 alebo miestne – vo verejnom priestore prib\u00fada informa\u010dn\u00fdch materi\u00e1lov, ktor\u00e9 to \u010doraz odv\u00e1\u017enej\u0161ie pripom\u00ednaj\u00fa. Preto sme sa rozhodli siahnu\u0165 po tejto t\u00e9me a vytvorili sme preh\u013ead produktov podporuj\u00facich osvetov\u00fa a imid\u017e \u010dinnos\u0165 veden\u00fdch volebn\u00fdch kampan\u00ed.<\/p>\n\n\n\n\n\n\n\n

<\/a>Vonkaj\u0161ie<\/strong><\/strong><\/h2>\n\n\n\n

Tla\u010den\u00e9 materi\u00e1ly<\/a><\/strong> s\u00fa neoddelite\u013enou s\u00fa\u010das\u0165ou politick\u00fdch a spolo\u010densk\u00fdch kampan\u00ed. Napriek tomu, \u017ee sa mno\u017estvo aktiv\u00edt presunulo na web a soci\u00e1lne m\u00e9di\u00e1, vzh\u013eadom na r\u00f4znorod\u00fa vekov\u00fa \u0161trukt\u00faru voli\u010dov maj\u00fa tla\u010doviny st\u00e1le v\u00fdznamn\u00fd podiel na v\u00fddavkoch na propaga\u010dn\u00e9 a informa\u010dn\u00e9 aktivity.<\/p>\n\n\n\n

\"Volebn\u00e9
Volebn\u00e9 plag\u00e1ty. Dizajn: Joe Cooper <\/figcaption><\/figure>\n\n\n\n

D\u00d4LE\u017dIT\u00c9:<\/strong> Pr\u00edklady pou\u017eitia tla\u010de v politick\u00fdch kampaniach uveden\u00e9 v \u010dl\u00e1nku s\u00fa ilustrat\u00edvne a nemali by by\u0165 stoto\u017e\u0148ovan\u00e9 s na\u0161imi politick\u00fdmi n\u00e1zormi. Jedin\u00fdm krit\u00e9riom pre v\u00fdber projektov do \u010dl\u00e1nku bola estetika.<\/p>\n\n\n\n

<\/a>Plag\u00e1ty, billboardy, bannery, backlighty<\/strong><\/strong><\/h2>\n\n\n\n

Vonkaj\u0161ie reklamn\u00e9 nosi\u010de s\u00fa dobrou vo\u013ebou, pokia\u013e je cie\u013eom oslovi\u0165 ve\u013ek\u00e9 mno\u017estvo z\u00e1ujemcov. Volebn\u00fdm kampaniam dominuj\u00fa bannery, billboardy a plag\u00e1ty a taktie\u017e backlighty v mestsk\u00fdch priestoroch.<\/p>\n\n\n\n

V\u0161etky uveden\u00e9 produkty s\u00fa dostupn\u00e9 na justprint.sk \/ justprint.sk<\/p>\n\n\n\n

\u27a4 Ve\u013ekoform\u00e1tov\u00e9 plag\u00e1ty<\/a><\/strong><\/p>\n\n\n\n

\u27a4 Billboardy<\/a><\/strong><\/p>\n\n\n\n

\u27a4 Bannery<\/a><\/strong><\/p>\n\n\n\n

\u27a4 Backlighty<\/strong><\/strong><\/p>\n\n\n\n

\"Volebn\u00e9
Volebn\u00e9 citylighty. Dizajn: Joe Cooper<\/figcaption><\/figure>\n\n\n\n

D\u00d4LE\u017dIT\u00c9:<\/strong> Pr\u00edklady pou\u017eitia tla\u010de v politick\u00fdch kampaniach uveden\u00e9 v \u010dl\u00e1nku s\u00fa ilustrat\u00edvne a nemali by by\u0165 stoto\u017e\u0148ovan\u00e9 s na\u0161imi politick\u00fdmi n\u00e1zormi. Jedin\u00fdm krit\u00e9riom pre v\u00fdber projektov do \u010dl\u00e1nku bola estetika.<\/p>\n\n\n\n

<\/a>Tla\u010den\u00e9 materi\u00e1ly pre stacion\u00e1rnu aj vzdialen\u00fa distrib\u00faciu<\/strong><\/strong><\/h2>\n\n\n\n

Zhroma\u017edenia a in\u00e9 stretnutia s voli\u010dmi s\u00fa d\u00f4le\u017eitou s\u00fa\u010das\u0165ou kampane. Tu prich\u00e1dza s pomocou tla\u010doviny, be\u017ene pova\u017eovanej za reklamn\u00fa, ale usporiadan\u00fa v trochu inom charaktere. Zoznam produktov s uk\u00e1\u017ekov\u00fdm vyu\u017eit\u00edm n\u00e1jdete ni\u017e\u0161ie.<\/p>\n\n\n\n

Vizitky<\/strong><\/h3>\n\n\n\n

Projekt vizitky<\/a><\/strong> m\u00f4\u017ee obsahova\u0165 podobize\u0148 kandid\u00e1ta, uv\u00e1dza\u0165 \u010d\u00edslo na volebnej listine alebo by\u0165 pou\u017eit\u00fd na podporu vizu\u00e1lnej identifik\u00e1cie \u2013 logo, slogan alebo vybran\u00e9 postul\u00e1ty. Na zadnej strane n\u00e1jdete miesto pre call to action \u201eHlasujte na n\u00e1s!\u201c.<\/p>\n\n\n\n

\"Volebn\u00e9
Volebn\u00e9 vizitky. Dizajn: Joe Cooper<\/figcaption><\/figure>\n\n\n\n

D\u00d4LE\u017dIT\u00c9:<\/strong> Pr\u00edklady pou\u017eitia tla\u010de v politick\u00fdch kampaniach uveden\u00e9 v \u010dl\u00e1nku s\u00fa ilustrat\u00edvne a nemali by by\u0165 stoto\u017e\u0148ovan\u00e9 s na\u0161imi politick\u00fdmi n\u00e1zormi. Jedin\u00fdm krit\u00e9riom pre v\u00fdber projektov do \u010dl\u00e1nku bola estetika.<\/p>\n\n\n\n

Katal\u00f3gy<\/strong><\/strong><\/h3>\n\n\n\n

Do katal\u00f3gov<\/a><\/strong> sa zmest\u00ed viac ako do tradi\u010dn\u00fdch let\u00e1kov, preto sa oplat\u00ed ich pou\u017ei\u0165 v kampani, v ktorej toho chcete ve\u013ea poveda\u0165. Ich objem umo\u017e\u0148uje rozdelenie do nieko\u013ek\u00fdch sekci\u00ed, ktor\u00e9 m\u00f4\u017eu obsahova\u0165: program, hodnoty, profily aktivistov a zoznam \u013eud\u00ed a organiz\u00e1ci\u00ed, ktor\u00e9 ich podporuj\u00fa.<\/p>\n\n\n\n

Let\u00e1ky<\/strong><\/strong><\/h3>\n\n\n\n

Let\u00e1ky<\/a><\/strong> s\u00fa nutnos\u0165ou pre ka\u017ed\u00fa kampa\u0148. Umo\u017e\u0148uj\u00fa stru\u010dne prezentova\u0165 najd\u00f4le\u017eitej\u0161ie inform\u00e1cie, ktor\u00e9 m\u00f4\u017eu by\u0165 pre voli\u010dov rozhoduj\u00face, odosla\u0165 ich na soci\u00e1lne siete alebo web pre viac inform\u00e1ci\u00ed. Let\u00e1ky s\u00fa ekonomick\u00fdm rie\u0161en\u00edm v pr\u00edpade distrib\u00facie na dia\u013eku, napr. po\u0161tou (s\u00fa \u013eah\u0161ie ako katal\u00f3gy, ale aj tak m\u00f4\u017eu obsahova\u0165 v\u0161etky najd\u00f4le\u017eitej\u0161ie inform\u00e1cie z poh\u013eadu nadch\u00e1dzaj\u00facich volieb).<\/p>\n\n\n\n

\ud83d\udca1 K sade tie\u017e odpor\u00fa\u010dame ob\u00e1lky<\/strong>, poh\u013eadnice<\/strong> a hlavi\u010dkov\u00fd papier<\/a><\/strong>.<\/p>\n\n\n\n

\"Volebn\u00fd
Volebn\u00fd let\u00e1k. Dizajn: Joe Cooper. <\/figcaption><\/figure>\n\n\n\n

D\u00d4LE\u017dIT\u00c9:<\/strong> Pr\u00edklady pou\u017eitia tla\u010de v politick\u00fdch kampaniach uveden\u00e9 v \u010dl\u00e1nku s\u00fa ilustrat\u00edvne a nemali by by\u0165 stoto\u017e\u0148ovan\u00e9 s na\u0161imi politick\u00fdmi n\u00e1zormi. Jedin\u00fdm krit\u00e9riom pre v\u00fdber projektov do \u010dl\u00e1nku bola estetika.<\/p>\n\n\n\n

Tri\u010dk\u00e1<\/strong><\/strong><\/h3>\n\n\n\n

Rozd\u00e1vanie let\u00e1kov zvy\u0161uje ich \u00fa\u010dinnos\u0165, preto je dobr\u00e9, ke\u010f ich rozd\u00e1vaj\u00fa \u013eudia. Oble\u010denie s potla\u010dou pre obsluhu predvolebnej akcie buduje jednotn\u00fd imid\u017e aktivity a podpor\u00ed organiz\u00e1ciu \u2013 najm\u00e4 pri ve\u013ekej akcii.<\/p>\n\n\n\n

Informa\u010dn\u00e9 sady<\/strong><\/strong><\/h2>\n\n\n\n

Drobn\u00e9 dar\u010deky zahrej\u00fa imid\u017e. V pr\u00edpade predvolebn\u00fdch kampan\u00ed m\u00f4\u017eu ma\u0165 #infopacky r\u00f4zne podoby. Ni\u017e\u0161ie uv\u00e1dzame dve vzorov\u00e9 konfigur\u00e1cie.<\/p>\n\n\n\n

\ud83d\udce6 \u0160TANDARDN\u00c1 SADA:<\/strong> papierov\u00e1 ta\u0161ka s n\u00e1zvom, logom a sloganom + let\u00e1k + z\u00e1pisn\u00edk s logom + pero s potla\u010dou + samolepky<\/p>\n\n\n\n

\u2b50<\/strong> PR\u00c9MIOV\u00c1 SADA<\/strong> : bavlnen\u00e1 ta\u0161ka s potla\u010dou + vizitka + sada pero a pero s potla\u010dou + informa\u010dn\u00e1 bro\u017e\u00fara + wobler nab\u00e1daj\u00fac\u00ed k hlasovaniu + stoln\u00fd kalend\u00e1r + k\u013e\u00fa\u010denka z DISPA\u00ae dosky v tvare loga organiz\u00e1cie<\/p>\n\n\n\n

\ud83d\udca1 \u010eal\u0161ie tipy v kateg\u00f3rii Gadgety<\/a><\/strong>.<\/p>\n\n\n\n

\"Volebn\u00e9
Volebn\u00e9 samolepky. Dizajn: Joe Cooper<\/figcaption><\/figure>\n\n\n\n

D\u00d4LE\u017dIT\u00c9:<\/strong> Pr\u00edklady pou\u017eitia tla\u010de v politick\u00fdch kampaniach uveden\u00e9 v \u010dl\u00e1nku s\u00fa ilustrat\u00edvne a nemali by by\u0165 stoto\u017e\u0148ovan\u00e9 s na\u0161imi politick\u00fdmi n\u00e1zormi. Jedin\u00fdm krit\u00e9riom pre v\u00fdber projektov do \u010dl\u00e1nku bola estetika.<\/p>\n\n\n\n

<\/a>Informa\u010dn\u00e9 body<\/strong><\/strong><\/h2>\n\n\n\n

Informa\u010dn\u00fd st\u00e1nok tie\u017e vy\u017eaduje vhodn\u00e9 zodpovedaj\u00face v\u00fdzdobu. Pokia\u013e sa nach\u00e1dza v preplnenej a husto zastavanej oblasti, bude jeho vyzdvihnutie faktorom \u00faspechu. St\u00e1nok by mal by\u0165 dobre vidite\u013en\u00fd aj na zna\u010dn\u00fa vzdialenos\u0165, pomocn\u00fdm rie\u0161en\u00edm m\u00f4\u017eu by\u0165 aj prvky, ktor\u00e9 pom\u00e1haj\u00fa pri navig\u00e1cii k stojanu, ako napr.<\/p>\n\n\n\n

\u27a4 podlahov\u00e9 samolepky<\/strong> vo forme \u0161\u00edpok s inform\u00e1ciami, kadia\u013e sa vyda\u0165 k st\u00e1nku a ko\u013eko metrov zost\u00e1va do cie\u013ea,<\/p>\n\n\n\n

\u27a4 tabule<\/strong> ukazuj\u00face cestu a informuj\u00face, \u017ee na st\u00e1nku \u010dakaj\u00fa dar\u010deky,<\/p>\n\n\n\n

\u27a4 vlajky<\/a><\/strong> rozmiestnen\u00e9 v priestore akcie a na informa\u010dnom mieste.<\/p>\n\n\n\n

St\u00e1nok sa oplat\u00ed doplni\u0165:<\/p>\n\n\n\n

\u27a4 Stojanmi a roll-upmi<\/strong> s logom a n\u00e1zvom strany alebo obr\u00e1zkom kandid\u00e1ta<\/p>\n\n\n\n

\u27a4 Stenami<\/strong> , u ktor\u00fdch sa bud\u00fa m\u00f4c\u0165 n\u00e1v\u0161tevn\u00edci odfoti\u0165 s \u00fa\u010dastn\u00edkmi akcie zo strany usporiadate\u013ea<\/p>\n\n\n\n

Zauj\u00edmav\u00fdm prvkom usporiadania informa\u010dn\u00e9ho st\u00e1nku a p\u00f3dia pri verejn\u00fdch prejavoch s\u00fa priestorov\u00e9 fig\u00fary s potla\u010dami vykonan\u00e9 zo sololitu (napr. hips, DISPA\u00ae, stadur). Rie\u0161enie umo\u017e\u0148uje zobrazi\u0165 siluetu kandid\u00e1ta vo forme stojana alebo navrhn\u00fa\u0165 priestorov\u00e9 logo organiz\u00e1cie ako alternat\u00edvu k tradi\u010dn\u00e9mu banneru \u010di plag\u00e1tu. Tvrd\u00e9 substr\u00e1ty<\/a><\/strong> s\u00fa tie\u017e skvel\u00fdm materi\u00e1lom na v\u00fdrobu mini bannerov a n\u00e1pisov, ktor\u00e9 vynikn\u00fa v dave.<\/p>\n\n\n\n

A pre aran\u017e\u00e1ciu kancel\u00e1ri\u00ed a zasadac\u00edch miest odpor\u00fa\u010dame preds\u00e1dky z OWV f\u00f3lie .<\/p>\n\n\n\n

Dizajn predstaven\u00fd v \u010dl\u00e1nku: \u00a9 Joe Cooper. <\/p>\n\n\n\n

\n\n\n\n

Zdroj:<\/strong><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/159698165\/2022-CONSERVATION-COLORADO-ELECTIONS-GET-OUT-THE-VOTE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ke\u010f sa bl\u00ed\u017eia vo\u013eby – \u010di u\u017e parlamentn\u00e9, prezidentsk\u00e9 alebo miestne – vo verejnom priestore prib\u00fada informa\u010dn\u00fdch materi\u00e1lov, ktor\u00e9 to \u010doraz odv\u00e1\u017enej\u0161ie pripom\u00ednaj\u00fa. Preto sme sa rozhodli siahnu\u0165 po tejto…<\/p>\n","protected":false},"author":1,"featured_media":4001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[149,150,76,57,67],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4007"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=4007"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4007\/revisions"}],"predecessor-version":[{"id":4009,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/4007\/revisions\/4009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/4001"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=4007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=4007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=4007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}