{"id":3943,"date":"2023-04-05T13:14:51","date_gmt":"2023-04-05T11:14:51","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=3943"},"modified":"2026-02-24T08:13:01","modified_gmt":"2026-02-24T07:13:01","slug":"ako-navrhovat-obsah-do-katalogov","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2023\/04\/ako-navrhovat-obsah-do-katalogov\/","title":{"rendered":"Ako navrhova\u0165 obsah do katal\u00f3gov?"},"content":{"rendered":"\n

Ak\u00fd obsah da\u0165 do katal\u00f3gu<\/a>? Pozrite si 3 tipy pre 3 r\u00f4zne odvetvia a vytvorte si vlastn\u00fa, ide\u00e1lnu kompoz\u00edciu.<\/p>\n\n\n\n\n\n\n\n

<\/a>1. Dizajnov\u00e9 \u0161t\u00fadio<\/strong><\/strong><\/h2>\n\n\n\n

V tomto pr\u00edpade bud\u00fa rovnako d\u00f4le\u017eit\u00e9 kr\u00e1sne fotografie ako aj samotn\u00fd text. Pri navrhovan\u00ed by ste mali zachova\u0165 rovnov\u00e1hu medzi t\u00fdmito dvoma formami komunik\u00e1cie.<\/em><\/em><\/p>\n\n\n\n

<\/a>Vzorov\u00e1 tematick\u00e1 \u0161trukt\u00fara katal\u00f3gu:<\/strong><\/strong><\/h3>\n\n\n\n

1. O n\u00e1s \/ O firme <\/strong><\/h4>\n\n\n\n

Pou\u017eite pravidlo \u201csk\u00f4r up\u00fatavka ako rom\u00e1n\u201d. Nepreh\u00e1\u0148ajte to na samom za\u010diatku s ve\u013ek\u00fdm mno\u017estvom textu \u2013 ve\u010f predsa to najd\u00f4le\u017eitej\u0161ie ukr\u00fdvaj\u00fa nasleduj\u00face str\u00e1nky.<\/p>\n\n\n\n

2. Slu\u017eby alebo V\u00fdrobky \/ Produktov\u00fd rad<\/strong><\/h4>\n\n\n\n

Prezentujte to, \u010do pon\u00fakate, v s\u00falade s grafickou str\u00e1nkou katal\u00f3gu. Ak v\u00e1m z\u00e1le\u017e\u00ed na minimalistickom vzh\u013eade, ktor\u00fd sa sp\u00e1ja s pr\u00e9miov\u00fdm segmentom, uplatnite \u013eahkos\u0165 aj v tejto oblasti. Dokonale sa tu osved\u010d\u00ed pravidlo 1 produkt \u2013 1 dvojstr\u00e1nka<\/strong>. Pridajte k tomu fotografie vysokej kvality a zostavte ich so zmyseln\u00fdmi odsekmi textu, ktor\u00e9 bud\u00fa obsahova\u0165 len tie najd\u00f4le\u017eitej\u0161ie inform\u00e1cie o pred\u00e1van\u00fdch produktoch \u010di pon\u00fakan\u00fdch slu\u017eb\u00e1ch.<\/p>\n\n\n\n

<\/a>3<\/strong>. Popis procesu navrhovania<\/strong><\/strong><\/h4>\n\n\n\n

Pri navrhovan\u00ed je samotn\u00fd proces tvorby slu\u017eby alebo produktu rovnako zauj\u00edmav\u00fd ako to, \u010do vznik\u00e1 ako jej v\u00fdsledok. Predstavte svoju pr\u00e1cu kr\u00e1tkym popisom ka\u017ed\u00e9ho kroku \u2014 od konceptu a\u017e po v\u00fdrobu.<\/p>\n\n\n\n

<\/a>4. Testimoni\u00e1ly<\/strong><\/strong><\/h4>\n\n\n\n

Z\u00e1kazn\u00edcke recenzie s\u00fa n\u00e1pomocn\u00e9 pri rozhodovan\u00ed o k\u00fape alebo rozhodnut\u00ed o spolupr\u00e1ci. Vyu\u017eite t\u00fato mo\u017enos\u0165 vo svojom reklamnom katal\u00f3gu.<\/p>\n\n\n\n

<\/a>5. Kontakt<\/strong><\/strong><\/h4>\n\n\n\n

Pou\u017eite vn\u00fatorn\u00fa stranu ob\u00e1lky na konci katal\u00f3gu alebo posledn\u00fa dvojstr\u00e1nku. In\u00e9 rie\u0161enie n\u00e1jdete v \u010fal\u0161om projekte v tomto \u010dl\u00e1nku.<\/p>\n\n\n\n

Ni\u017e\u0161ie<\/strong>: Katal\u00f3g \u0161t\u00fadia, ktor\u00e9 sa \u0161pecializuje na projekty interi\u00e9rov\u00e9ho dizajnu.<\/p>\n\n\n\n

\u2705 Produkt na fotk\u00e1ch: zo\u0161\u00edvan\u00fd katal\u00f3g<\/a>.<\/strong><\/p>\n\n\n\n

\"
Projekt a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
\"Zo\u0161\u00edvan\u00fd
Projekt a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
\"Zo\u0161\u00edvan\u00fd
Projekt a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
\"Zo\u0161\u00edvan\u00fd
Projekt a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

<\/a>2. Firma poskytuj\u00faca slu\u017eby \u2014 IT<\/strong><\/strong><\/h2>\n\n\n\n

Slu\u017eby predstavuj\u00fa tak\u00fd segment trhu, v ktorom sa po\u010d\u00edtaj\u00fa kompetencie. V katal\u00f3gu spolo\u010dnosti poskytuj\u00facej slu\u017eby bude d\u00f4le\u017eitej\u0161\u00ed ako fotografie tak\u00fd text, ktor\u00fd si m\u00f4\u017eete zauj\u00edmavo usporiada\u0165 vo forme zoznamov, \u010dasov\u00fdch os\u00ed alebo informuj\u00facich graf\u00edk.<\/em><\/em><\/p>\n\n\n\n

<\/a>Vzorov\u00e1 tematick\u00e1 \u0161trukt\u00fara katal\u00f3gu:<\/strong><\/strong><\/h3>\n\n\n\n

<\/a>1. Predslov\/O firme<\/strong><\/strong><\/h4>\n\n\n\n

Vyu\u017eite cel\u00fa plochu dvojstr\u00e1nky. Na jednu stranu umiestnite typick\u00e9 inform\u00e1cie pre sekciu \u201cO n\u00e1s\u201d, na druh\u00fa predstavte poslanie a v\u00edziu, ktor\u00e1 to cel\u00e9 \u0161ikovne uzavrie.<\/p>\n\n\n\n

<\/a>2. Oblasti \u010dinnosti <\/strong><\/strong><\/h4>\n\n\n\n

IT je \u0161irok\u00e9 odvetvie, preto hne\u010f na za\u010diatku uve\u010fte oblasti \u010dinnosti, aby ste neplytvali \u010dasom \u013eud\u00ed \u010di firiem, ktor\u00e9 h\u013eadaj\u00fa nie\u010do \u00faplne in\u00e9.<\/p>\n\n\n\n

<\/a>3. Poradenstvo a slu\u017eby<\/strong><\/strong><\/h4>\n\n\n\n

Prezentujte obsah v kr\u00e1tkych blokoch textu alebo \u2013 ak nevy\u017eaduj\u00fa popis \u2013 vo forme n\u00e1zvov s grafick\u00fdmi prvkami odkazuj\u00facimi na konkr\u00e9tnu slu\u017ebu.<\/p>\n\n\n\n

<\/a>4. Kompetencie <\/strong><\/strong><\/h4>\n\n\n\n

Absol\u00fatna nevyhnutnos\u0165<\/em>, ak pon\u00fakate slu\u017eby \u2013 je to napokon va\u0161a konkuren\u010dn\u00e1 v\u00fdhoda a podobn\u00fdch spolo\u010dnost\u00ed p\u00f4sobiacich v rovnakom odvetv\u00ed je naozaj ve\u013ea.<\/p>\n\n\n\n

<\/a>5. Partneri<\/strong><\/strong><\/h4>\n\n\n\n

Ak vyv\u00edjate slu\u017eby spolo\u010dne s in\u00fdmi firmami, vyhra\u010fte si \u010das\u0165 katal\u00f3gu, kde o tom spomeniete. Tak\u00e9to inform\u00e1cia m\u00f4\u017eu by\u0165 taktie\u017e rozhoduj\u00face pre predaj.<\/p>\n\n\n\n

<\/a>6. Z\u00e1kazn\u00edci<\/strong><\/strong><\/h4>\n\n\n\n

T\u00fato sekciu m\u00f4\u017eete usporiada\u0165 do zauj\u00edmavej grafickej formy, pri\u010dom namiesto textu pou\u017eijete logotypy.<\/p>\n\n\n\n

<\/a>7. Kontakt<\/strong><\/strong><\/h4>\n\n\n\n

Kontaktn\u00e9 \u00fadaje umiestnite na vonkaj\u0161ej strane ob\u00e1lky. Je to pohodln\u00e9 rie\u0161enie pre \u013eud\u00ed, ktor\u00ed h\u013eadaj\u00fa pr\u00e1ve tieto inform\u00e1cie – nevy\u017eaduje si prezeranie cel\u00e9ho obsahu.<\/p>\n\n\n\n

Pri tomto type publik\u00e1ci\u00ed sa osved\u010d\u00ed tak \u0161pir\u00e1lov\u00fd<\/a>, zo\u0161\u00edvan\u00fd, ako aj lepen\u00fd katal\u00f3g<\/a><\/strong>.<\/p>\n\n\n\n

\"katalog\"
Projekt a grafiky: \u00a9  Brity Creatiive<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Projekt a grafiky: \u00a9  Brity Creatiive<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Projekt a grafiky: \u00a9  Brity Creatiive<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Projekt a grafiky: \u00a9  Brity Creatiive<\/figcaption><\/figure>\n\n\n\n

<\/a>3. Posil\u0148ov\u0148a<\/strong><\/strong><\/h2>\n\n\n\n

Ni\u010d tak dobre nenab\u00e1da k n\u00e1kupu tr\u00e9ningov\u00fdch pl\u00e1nov alebo permanentiek na posil\u0148ov\u0148u ako dobre zobrazen\u00e9 efekty fyzickej n\u00e1mahy. Katal\u00f3g s ponukou posil\u0148ovne alebo \u0161portov\u00e9ho centra by mal by\u0165 papierovou eman\u00e1ciou v\u00fdhod, ak\u00e9 prin\u00e1\u0161a \u0161port.<\/em><\/em><\/p>\n\n\n\n

<\/a>Vzorov\u00e1 tematick\u00e1 \u0161trukt\u00fara katal\u00f3gu:<\/strong><\/strong><\/h3>\n\n\n\n

<\/a>1. \u00davod <\/strong><\/strong><\/h4>\n\n\n\n

Umiestnite tu dve vety o spolo\u010dnosti, ktor\u00fa rozviniete v \u010fal\u0161ej \u010dasti, alebo motiva\u010dn\u00fd cit\u00e1t \u010di slogan, ktor\u00fd bude nab\u00e1da\u0165 k prevr\u00e1teniu na \u010fal\u0161iu stranu katal\u00f3gu.<\/p>\n\n\n\n

<\/a>2. O n\u00e1s<\/strong><\/strong><\/h4>\n\n\n\n

Rozvi\u0148te inform\u00e1cie o firme z \u00favodu alebo pridajte \u010fal\u0161\u00ed obsah. Mal by to by\u0165 kr\u00e1tky popis k veci.<\/p>\n\n\n\n

<\/a>3. V\u00edzia a poslanie<\/strong><\/strong><\/h4>\n\n\n\n

Uk\u00e1\u017ete, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na nie\u010dom v\u00e4\u010d\u0161om a nielen na samotnom predaji \u0161portov\u00fdch slu\u017eieb. Ak je \u010das\u0165ou v\u00e1\u0161ho podnikania propag\u00e1cia zdrav\u00e9ho \u017eivotn\u00e9ho \u0161t\u00fdlu alebo snaha o zlep\u0161enie pohody a sebahodnotenia z\u00e1kazn\u00edkov, neexistuje lep\u0161ie miesto, kde by ste o tom mohli spomen\u00fa\u0165.<\/p>\n\n\n\n

<\/a>4. Ponuka\/Tr\u00e9ningov\u00e9 bal\u00ed\u010dky <\/strong><\/strong><\/h4>\n\n\n\n

Katal\u00f3g m\u00e1 podporova\u0165 predaj, preto sa nebojte tejto sekcii venova\u0165 viac priestoru ako ostatn\u00fdm. Jednotliv\u00e9 slu\u017eby prezentujte na vyhraden\u00fdch dvojstr\u00e1nkach a dop\u013a\u0148ajte text fotografiami v pozad\u00ed. Na konci sekcie m\u00f4\u017eete pripravi\u0165 zhrnutie r\u00f4znych variantov bal\u00ed\u010dkov vo forme tabu\u013eky.<\/p>\n\n\n\n

<\/a>5. Stroje a zariadenia <\/strong><\/strong><\/h4>\n\n\n\n

Zoh\u013eadnite \u013eud\u00ed, ktor\u00ed bud\u00fa chcie\u0165 pou\u017e\u00edva\u0165 iba telocvi\u010d\u0148u. Inform\u00e1cie o dostupnom vybaven\u00ed bud\u00fa pre nich rovnako d\u00f4le\u017eit\u00e9 ako inform\u00e1cie o cene pernamentky.<\/p>\n\n\n\n

<\/a>6. T\u00edm <\/strong><\/strong><\/h4>\n\n\n\n

Be\u017eeck\u00e9 p\u00e1sy a tr\u00e9ningov\u00e9 priestory s\u00fa polovicou \u00faspechu \u0161portov\u00e9ho centra. T\u00fdm druh\u00fdm je person\u00e1l. Uk\u00e1\u017ete ho v akcii, najlep\u0161ie priamo pri interakcii so z\u00e1kazn\u00edkmi. Viac priestoru v tejto sekcii m\u00f4\u017eete venova\u0165 aj prezent\u00e1cii profilov jednotliv\u00fdch tr\u00e9nerov a tr\u00e9neriek.<\/p>\n\n\n\n

<\/a>7. Pre\u010do sa oplat\u00ed tr\u00e9nova\u0165 u n\u00e1s?<\/strong><\/strong><\/h4>\n\n\n\n

Predstavte \u010d\u00edsla a \u00fadaje \u2014 ko\u013eko \u013eud\u00ed tr\u00e9nuje vo va\u0161om zariaden\u00ed, ako \u010dasto vykon\u00e1vate servis zariadenia, ko\u013eko skriniek je v \u0161atniach alebo vo\u013en\u00fdch be\u017eeck\u00fdch p\u00e1sov po\u010das \u0161pi\u010dky.<\/p>\n\n\n\n

Pozvite osobu, ktor\u00e1 pre\u0161la metamorf\u00f3zou vo va\u0161om \u0161portovom centre a je pripraven\u00e1 poveda\u0165 svetu o svojej premene, aby sa podie\u013eala na tvorbe \u010dasti katal\u00f3gu. Skuto\u010dn\u00e9 \u00faspe\u0161n\u00e9 pr\u00edbehy motivuj\u00fa ove\u013ea viac ne\u017e 5 hviezdi\u010diek na Google (aj ke\u010f tie s\u00fa rovnako d\u00f4le\u017eit\u00e9).<\/p>\n\n\n\n

<\/a>8. Kontakt<\/strong><\/strong><\/h4>\n\n\n\n

Kontaktn\u00e9 \u00fadaje m\u00f4\u017eete umiestni\u0165 na koniec alebo na ka\u017ed\u00fa stranu katal\u00f3gu vo forme \u201cp\u00e4ty\u201d \u2013 toto rie\u0161enie bude vyzera\u0165 dobre v horizont\u00e1lnom usporiadan\u00ed n\u00e1vrhu.<\/p>\n\n\n\n

\u2705 Va\u0161a ponuka sa nezmest\u00ed na nieko\u013ek\u00fdch stran\u00e1ch? Vyberte si zo\u0161\u00edvan\u00fd katal\u00f3g<\/a><\/strong><\/strong>.<\/p>\n\n\n\n

\"katalog\"
Projekt a grafiky: \u00a9  Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Projekt a grafiky: \u00a9  Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Projekt a grafiky: \u00a9  Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Projekt a grafiky: \u00a9  Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\n\n\n\n

Zdroje graf\u00edk a projektov:<\/strong><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/164492243\/Luxury-Brochure-Design-for-The-Brownstone?tracking_source=for_you_logged_in_feed_recommended<\/a><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/142582847\/Profile-Company-Software<\/a><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/160834141\/This-is-This-is-Sport-Training-Centre-Brochure<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ak\u00fd obsah da\u0165 do katal\u00f3gu? Pozrite si 3 tipy pre 3 r\u00f4zne odvetvia a vytvorte si vlastn\u00fa, ide\u00e1lnu kompoz\u00edciu.<\/p>\n","protected":false},"author":1,"featured_media":3942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,69,37,35],"tags":[149,120,68,150,57,67],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3943"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=3943"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3943\/revisions"}],"predecessor-version":[{"id":4800,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3943\/revisions\/4800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3942"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=3943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=3943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=3943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}