{"id":3880,"date":"2023-03-02T10:01:12","date_gmt":"2023-03-02T09:01:12","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=3880"},"modified":"2023-03-02T10:01:14","modified_gmt":"2023-03-02T09:01:14","slug":"outdoorova-reklama-v-sulade-s-mestskym-priestorom","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2023\/03\/outdoorova-reklama-v-sulade-s-mestskym-priestorom\/","title":{"rendered":"Outdoorov\u00e1 reklama v s\u00falade s mestsk\u00fdm priestorom"},"content":{"rendered":"\n<p>Ako pou\u017e\u00edva\u0165 extern\u00e9 reklamn\u00e9 nosi\u010de bez toho, aby sme pr\u00edli\u0161 nepritla\u010dili verejn\u00fd priestor? Existuje nieko\u013eko sp\u00f4sobov, ako sa to d\u00e1 urobi\u0165 dobre.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Billboard ako \u010das\u0165 zelen\u00fdch p\u013e\u00fac mesta<\/h2>\n\n\n\n<p>Kompromis medzi efekt\u00edvnym vyu\u017eit\u00edm ve\u013ekoform\u00e1tovej reklamy a nenaru\u0161en\u00edm estetiky mestsk\u00e9ho priestoru je mo\u017en\u00fd. V posledn\u00fdch rokoch sledujeme mno\u017estvo zauj\u00edmav\u00fdch projektov, ktor\u00e9 ve\u013ek\u00e9 form\u00e1ty vyu\u017e\u00edvaj\u00fa okrem in\u00e9ho na oznamovanie d\u00f4le\u017eit\u00fdch spolo\u010densk\u00fdch t\u00e9m.<\/p>\n\n\n\n<p>Ni\u017e\u0161ie: spolo\u010dn\u00fd projekt Coca-Coly a WWF \u2013 zelen\u00fd <strong><a href=\"https:\/\/justprint.sk\/produkty\/billboardy\">billboard<\/a><\/strong>, ktor\u00fd pohlcuje \u0161kodliviny zo vzduchu, ktor\u00fd vdychuje cel\u00e9 mesto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/ads-of-the-world-1-1024x683-1.jpg\" alt=\"billboard\" class=\"wp-image-3871\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/ads-of-the-world-1-1024x683-1.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/ads-of-the-world-1-1024x683-1-300x200.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/ads-of-the-world-1-1024x683-1-768x512.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/ads-of-the-world-1-1024x683-1-585x390.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/ads-of-the-world-1-1024x683-1-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Zdroj: Ads Of The World<\/figcaption><\/figure>\n\n\n\n<p>Podobn\u00fd \u201c\u017eiv\u00fd\u201d billboard bol pou\u017eit\u00fd aj v kampani mobilnej siete O2. S\u00fa\u010das\u0165ou kampane propaguj\u00facej trvalo udr\u017eate\u013en\u00fd rozvoj boli aj plne <strong>recyklovate\u013en\u00e9 plag\u00e1ty form\u00e1tu A6<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"884\" height=\"590\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/O2-1.jpg\" alt=\"billboard\" class=\"wp-image-3872\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/O2-1.jpg 884w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/O2-1-300x200.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/O2-1-768x513.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/O2-1-585x390.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/O2-1-263x175.jpg 263w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><figcaption>Zdroj: campaignlive.co.uk<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/rsz_o2_2-1024x683-1.jpg\" alt=\"plagat\" class=\"wp-image-3873\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/rsz_o2_2-1024x683-1.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/rsz_o2_2-1024x683-1-300x200.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/rsz_o2_2-1024x683-1-768x512.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/rsz_o2_2-1024x683-1-585x390.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/rsz_o2_2-1024x683-1-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Zdroj: campaignlive.co.uk<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Citylight dobre integrovan\u00fd do mestskej \u0161trukt\u00fary<\/h2>\n\n\n\n<p>V mestskom priestore s\u00fa miesta, kde m\u00f4\u017ee vonkaj\u0161ia reklama ladi\u0165 s prostred\u00edm. Citylighty \u2013 zvy\u010dajne s\u00fa umiestnen\u00e9 na zast\u00e1vkach MHD alebo v bl\u00edzkosti ob\u013e\u00faben\u00fdch komunika\u010dn\u00fdch \u0165ahov, bud\u00fa p\u00f4sobi\u0165 \u00faplne in\u00fdm dojmom ako banner zavesen\u00fd na fas\u00e1de historickej budovy z kame\u0148a.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.sk\/produkty\/plagaty\">Reklamn\u00e9 plag\u00e1ty<\/a><\/strong>, osaden\u00e9 v bo\u010dn\u00fdch sten\u00e1ch autobusov\u00fdch \u010di elektri\u010dkov\u00fdch zast\u00e1vok, nielen\u017ee nenar\u00fa\u0161aj\u00fa estetiku mestsk\u00e9ho priestoru, ale \u010dasto prid\u00e1vaj\u00fa hodnotu miestu, v ktorom s\u00fa umiestnen\u00e9:<\/p>\n\n\n\n<p>\u2022 pri\u0165ahuj\u00fa pozornos\u0165 \u013eud\u00ed na zast\u00e1vkach, spr\u00edjem\u0148uj\u00fa \u010dakanie na dopravn\u00fd prostriedok,<\/p>\n\n\n\n<p>\u2022 podporuj\u00fa aktivitu, ak scen\u00e1r reklamy zah\u0155\u0148a interakciu s pr\u00edjemcami,<\/p>\n\n\n\n<p>\u2022 plnia vzdel\u00e1vaciu \u00falohu (\u010do zobrazuje ni\u017e\u0161ie uveden\u00fd pr\u00edklad).<\/p>\n\n\n\n<p>Kampa\u0148 Science World Canada vyu\u017e\u00edva form\u00e1t citylight na propag\u00e1ciu vedeck\u00fdch zauj\u00edmavost\u00ed kreat\u00edvnym a hrav\u00fdm sp\u00f4sobom. Pri diele vpravo bola namiesto plag\u00e1tu pou\u017eit\u00e1 samolepiaca f\u00f3lia.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"564\" height=\"697\" data-id=\"3874\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/b982ed03fe275f15c82fa823a262a6a7.jpg\" alt=\"citylight\" class=\"wp-image-3874\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/b982ed03fe275f15c82fa823a262a6a7.jpg 564w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/b982ed03fe275f15c82fa823a262a6a7-243x300.jpg 243w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption>Zdroj: Science World Canada<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"427\" height=\"531\" data-id=\"3875\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/7aaf605d0996fb488c5f815735e68230.jpg\" alt=\"citylight\" class=\"wp-image-3875\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/7aaf605d0996fb488c5f815735e68230.jpg 427w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/7aaf605d0996fb488c5f815735e68230-241x300.jpg 241w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><figcaption>Zdroj: Science World Canada<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Hlas soci\u00e1lnych kampan\u00ed<\/h2>\n\n\n\n<p>Nosi\u010de vonkaj\u0161ej reklamy m\u00f4\u017eu by\u0165 umiestnen\u00e9 a prijat\u00e9 aj na t\u00fdch najnevhodnej\u0161\u00edch verejn\u00fdch miestach za predpokladu, \u017ee posolstvo, ktor\u00e9 nes\u00fa, jednoducho za to stoj\u00ed. Pr\u00edkladom tak\u00e9hoto kompromisu s\u00fa soci\u00e1lne kampane, ktor\u00e9 vo svojich komunika\u010dn\u00fdch aktivit\u00e1ch ochotne vyu\u017e\u00edvaj\u00fa silu ve\u013ek\u00e9ho form\u00e1tu, pri\u010dom \u010dasto ako hlavn\u00e9 komunika\u010dn\u00e9 m\u00e9dium volia billboardy alebo plag\u00e1ty.<\/p>\n\n\n\n<p>Ni\u017e\u0161ie: region\u00e1lna kampa\u0148 proti n\u00e1siliu na \u017een\u00e1ch (USA).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/MMIW_Outdoor_End_The_Violence.jpg\" alt=\"Outdoorov\u00e1 reklama\" class=\"wp-image-3876\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/MMIW_Outdoor_End_The_Violence.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/MMIW_Outdoor_End_The_Violence-300x225.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/MMIW_Outdoor_End_The_Violence-768x576.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/MMIW_Outdoor_End_The_Violence-585x439.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Zdroj: AmpliFi Advertising<\/figcaption><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.sk\/produkty\/bannery\">Bannerov\u00e1 reklama <\/a><\/strong>pou\u017eit\u00e1 v kampani na Twitteri nab\u00e1daj\u00facej k noseniu masiek po\u010das pand\u00e9mie COVID19.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"742\" height=\"416\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/Twitter_wearamask2-baner.jpg\" alt=\"Bannerov\u00e1 reklama\" class=\"wp-image-3877\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/Twitter_wearamask2-baner.jpg 742w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/Twitter_wearamask2-baner-300x168.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/Twitter_wearamask2-baner-585x328.jpg 585w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><figcaption>Zdroj: Twitter<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Prvky vonkaj\u0161ej reklamy dokonale dop\u013a\u0148aj\u00fa digit\u00e1lne kampane, \u010doho pr\u00edkladom s\u00fa projekty obsahuj\u00face QR k\u00f3dy, ktor\u00fdch cie\u013eom je podnieti\u0165 sk\u00famanie t\u00e9my objavuj\u00facej sa v tla\u010den\u00fdch komunika\u010dn\u00fdch materi\u00e1loch.<\/strong><\/p>\n\n\n\n<p>Viac inform\u00e1ci\u00ed na t\u00fato t\u00e9mu n\u00e1jdete tu \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog wp-block-embed-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1Dn2lHRunR\"><a href=\"https:\/\/justprint.sk\/blog\/2022\/07\/navrhnite-vytlacte-zmerajte-efektivitu-qr-kody-vo-vonkajsej-reklame\/\">Navrhnite, vytla\u010dte, zmerajte efektivitu! QR k\u00f3dy vo vonkaj\u0161ej reklame<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Navrhnite, vytla\u010dte, zmerajte efektivitu! QR k\u00f3dy vo vonkaj\u0161ej reklame&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2022\/07\/navrhnite-vytlacte-zmerajte-efektivitu-qr-kody-vo-vonkajsej-reklame\/embed\/#?secret=srcq9fs1jb#?secret=1Dn2lHRunR\" data-secret=\"1Dn2lHRunR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Plag\u00e1ty v slu\u017ebe kult\u00fary<\/h2>\n\n\n\n<p>Plag\u00e1t je jednou z najpopul\u00e1rnej\u0161\u00edch foriem vonkaj\u0161ej reklamy. D\u00f4vodom m\u00f4\u017ee by\u0165 fakt, \u017ee si ho \u010dasto vyberaj\u00fa kult\u00farne centr\u00e1 a \u013eudia zastupuj\u00faci umeleck\u00fd svet na propag\u00e1ciu svojich aktiv\u00edt. Umeleck\u00fdm dielom m\u00f4\u017eu by\u0165 aj samotn\u00e9 <strong><a href=\"https:\/\/justprint.sk\/vsetky\">tla\u010den\u00e9 materi\u00e1ly<\/a><\/strong> propaguj\u00face kult\u00farne podujatia, ktor\u00e9 s\u00fa rozmiest\u0148ovan\u00e9 v mestskom priestore. Na tvorbe grafick\u00fdch n\u00e1vrhov sa \u010dasto podie\u013eaj\u00fa renomovan\u00ed umelci a plag\u00e1ty \u2013 po odstr\u00e1nen\u00ed z reklamn\u00fdch st\u013apov \u2013 \u010dasto kon\u010dia v s\u00fakromn\u00fdch a verejn\u00fdch zbierkach.<\/p>\n\n\n\n<p>Na \u013eavej strane: projekt propaguj\u00faci umeleck\u00e9 podujatie. Streetartov\u00e9 posolstvo bolo navy\u0161e umocnen\u00e9 pou\u017eit\u00edm drevovl\u00e1knitej dosky, na ktor\u00fa bol nalepen\u00fd plag\u00e1t.<\/p>\n\n\n\n<p>Na pravej strane: Plag\u00e1t navrhnut\u00fd pri pr\u00edle\u017eitosti Medzin\u00e1rodn\u00e9ho d\u0148a m\u00faze\u00ed. Autor projektu: Aysel Jabbar.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"564\" height=\"802\" data-id=\"3878\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/stan-sztuki.jpg\" alt=\"plagat\" class=\"wp-image-3878\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/stan-sztuki.jpg 564w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/stan-sztuki-211x300.jpg 211w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption>Zdroj: Studio Lennarts &#038; De Bruijn<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"928\" height=\"938\" data-id=\"3879\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders.jpg\" alt=\"plagat\" class=\"wp-image-3879\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders.jpg 928w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders-297x300.jpg 297w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders-768x776.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders-585x591.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders-24x24.jpg 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders-48x48.jpg 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2023\/03\/museum-no-borders-96x96.jpg 96w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><figcaption>Projekt: Aysel Jabbar<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>V\u0161etky <strong><a href=\"https:\/\/justprint.sk\/category\/velkoplosna-tlac\">typy vonkaj\u0161ej reklamy<\/a><\/strong> zobrazen\u00e9 v pr\u00edkladoch si m\u00f4\u017eete vytla\u010di\u0165 v <strong><a href=\"https:\/\/justprint.sk\/\">Justprint<\/a><\/strong> Ak V\u00e1s tento \u010dl\u00e1nok zaujal, m\u00f4\u017eete sa pozrie\u0165 aj sem \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog wp-block-embed-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rIEnbFbs1h\"><a href=\"https:\/\/justprint.sk\/blog\/2020\/08\/billboard-umenie-vytvor-komunikacne-medium-alebo-nechcena-ozdoba-miest\/\">Billboard \u2013 umenie, v\u00fdtvor, komunika\u010dn\u00e9 m\u00e9dium, alebo nechcen\u00e1 ozdoba miest?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Billboard \u2013 umenie, v\u00fdtvor, komunika\u010dn\u00e9 m\u00e9dium, alebo nechcen\u00e1 ozdoba miest?&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2020\/08\/billboard-umenie-vytvor-komunikacne-medium-alebo-nechcena-ozdoba-miest\/embed\/#?secret=eJfqcxZcss#?secret=rIEnbFbs1h\" data-secret=\"rIEnbFbs1h\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ako pou\u017e\u00edva\u0165 extern\u00e9 reklamn\u00e9 nosi\u010de bez toho, aby sme pr\u00edli\u0161 nepritla\u010dili verejn\u00fd priestor? Existuje nieko\u013eko sp\u00f4sobov, ako sa to d\u00e1 urobi\u0165 dobre.<\/p>\n","protected":false},"author":1,"featured_media":3870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[204,206,158,205,152,150,57,67,207,157,159],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3880"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=3880"}],"version-history":[{"count":1,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3880\/revisions"}],"predecessor-version":[{"id":3881,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3880\/revisions\/3881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3870"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=3880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=3880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=3880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}