Zauj\u00edmav\u00e1 etiketa <\/a><\/strong>dok\u00e1\u017ee pred\u00e1va\u0165, rovnako ako obal. Niekedy ide produkt do ko\u0161\u00edka pr\u00e1ve kv\u00f4li atrakt\u00edvnej etikete (dobre je to vidie\u0165 na pr\u00edklade n\u00edzkoalkoholick\u00fdch n\u00e1pojov, ktor\u00fdch v\u00fdrobcovia s\u00faperia o pozornos\u0165 spotrebite\u013eov, ktor\u00ed maj\u00fa na v\u00fdber zo stoviek polo\u017eiek z tejto kateg\u00f3rie). Vizu\u00e1lna vrstva obalu<\/a><\/strong> (f\u013ea\u0161a, flak\u00f3n alebo krabica<\/a><\/strong>) ovplyv\u0148uje vn\u00edmanie produktu a podporuje proces rozhodovania o n\u00e1kupe, \u010do si uvedomuj\u00fa zna\u010dky investuj\u00face do nekonven\u010dn\u00fdch rie\u0161en\u00ed a ne\u013eutuj\u00face prostriedky na dola\u010fovanie grafick\u00fdch n\u00e1vrhov. Ni\u017e\u0161ie je uveden\u00fdch nieko\u013eko pr\u00edkladov projektov, kde etiketa pri\u0165ahuje k produktu ako magnet.<\/p>\n\n\n\n Jogurtov\u00e9 n\u00e1poje v podobn\u00fdch f\u013ea\u0161iach vyzeraj\u00fa na prv\u00fd poh\u013ead rovnako, ale na etiket\u00e1ch s\u00fa zrejm\u00e9 rozdiely v pr\u00edchutiach, zv\u00fdraznen\u00e9 ilustr\u00e1ciou ovocia, ktor\u00e9 bolo do n\u00e1poja pridan\u00e9. Dizajn je minimalistick\u00fd a farby pou\u017eit\u00e9 na etiket\u00e1ch chutne ladia s obsahom flia\u0161.<\/p>\n\n\n\n Pozrie\u0165 cel\u00fd projekt tu<\/a>.<\/p>\n\n\n\n F\u013ea\u0161a, ktor\u00e1 evokuje spomienky z detstva a na nej etiketa na bezfarebnom podklade, v\u010faka \u010domu grafick\u00fd mot\u00edv vyzer\u00e1 ako potla\u010d na skle. Tento efekt bol dosiahnut\u00fd v projekte vytvorenom pre zna\u010dku BIOrganic. Celok p\u00f4sob\u00ed konzistentne a \u0161t\u00fdlovo.<\/p>\n\n\n\n Viac inform\u00e1ci\u00ed o projekte n\u00e1jdete tu<\/a>.<\/p>\n\n\n\n Vari\u00e1cia pr\u00edchut\u00ed na b\u00e1ze kombuchy sa odr\u00e1\u017ea v dizajne etikety, kde je pop\u00edsan\u00fd ka\u017ed\u00fd variant n\u00e1poja \u2013 od energetickej hodnoty a\u017e po \u00fa\u010dinok. Grafika odkazuje na zlo\u017eenie produktu a vysoko kvalitn\u00fd papier pou\u017eit\u00fd na v\u00fdrobu etikety<\/a><\/strong> – prebalu umoc\u0148uje dojem, \u017ee u tohto produktu bolo postaran\u00e9 o ka\u017ed\u00fd detail.<\/p>\n\n\n\n Viac inform\u00e1ci\u00ed o projekte n\u00e1jdete tu<\/a>.<\/p>\n\n\n\n Tieto etikety preb\u00fadzaj\u00fa chu\u0165 – aspo\u0148 produkty vysk\u00fa\u0161a\u0165! Grafick\u00fd dizajn priamo odkazuje na vonn\u00e9 t\u00f3ny kozmetiky a navodzuje asoci\u00e1cie s potravin\u00e1rskym priemyslom. „\u0160\u0165avnat\u00e9“ farby a vysok\u00e1 realistickos\u0165 potla\u010de<\/a><\/strong> (ovocie vyzer\u00e1 ako skuto\u010dn\u00e9) n\u00fati ruku, aby sa sama na\u0165ahovala smerom k polici!<\/p>\n\n\n\n Viac o tomto projekte tu<\/a>.<\/p>\n\n\n\n Vo vizu\u00e1lnej identifik\u00e1cii kozmetickej rady Divine-3 boli predobrazom abstraktn\u00e9 mot\u00edvy v 3 farebn\u00fdch variantoch, z ktor\u00fdch ka\u017ed\u00e1 odkazuje k farb\u00e1m pr\u00edrody. Celok bol zasaden\u00fd do r\u00e1mca \u201eelegantnej moderny\u201c a na v\u0161etk\u00fdch obaloch produktov tejto zna\u010dky boli pou\u017eit\u00e9 \u0161t\u00fdlovo sa dopl\u0148uj\u00face grafick\u00e9 kompoz\u00edcie.<\/p>\n\n\n\n Etiketa a produktov\u00e1 krabi\u010dka<\/a><\/strong> tu tvoria harmonick\u00e9 duo! \u010citate\u013en\u00fd a minimalistick\u00fd dizajn sprev\u00e1dzan\u00fd tepl\u00fdmi farbami, s jednoduch\u00fdm logom, odkazuj\u00facim na plame\u0148 svie\u010dky, vhodne nalad\u00ed e\u0161te pred n\u00e1kupom. Ilustrat\u00edvny mot\u00edv na krabi\u010dke, odr\u00e1\u017eaj\u00faci v\u00f4\u0148u svie\u010dky, nab\u00e1da k tomu, aby sme pred vlo\u017een\u00edm produktu do ko\u0161\u00edka siahli po produkte a zozn\u00e1mili sa s vybran\u00fdm t\u00f3nom.<\/p>\n\n\n\n \u010eal\u0161ie etikety a obaly<\/a><\/strong> vytvoren\u00e9 v r\u00e1mci tohto projektu si m\u00f4\u017eete pozrie\u0165 tu<\/a>.<\/p>\n\n\n\n H\u013ead\u00e1te etikety pre svoje vlastn\u00e9 produkty<\/a><\/strong>? Pozrite sa, \u010do v\u00e1m m\u00f4\u017eeme pon\u00faknu\u0165 >> Justprint<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" V predch\u00e1dzaj\u00facom texte sme p\u00edsali o tom, ako obal men\u00ed vn\u00edmanie produktu. Tento bude o etiket\u00e1ch, preto\u017ee s\u00fa neoddelite\u013en\u00fdm a spojit\u00fdm prvkom estetiky obalu. Zozn\u00e1mte sa s vybran\u00fdmi projektmi a…<\/p>\n","protected":false},"author":1,"featured_media":3499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,38,37,35],"tags":[110,70,171,175,174,173,172,57,67],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3510"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=3510"}],"version-history":[{"count":5,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3510\/revisions"}],"predecessor-version":[{"id":3828,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3510\/revisions\/3828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3499"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=3510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=3510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=3510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"samolepiace](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/SK_Samolepiace-etikety-na-kotuci-1024x446.jpg\")
<\/a><\/figure>\n\n\n\n<\/a>Konzistentne a chutne<\/strong><\/strong><\/h2>\n\n\n\n
![\"samolepiace](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/jog1-1024x682.jpg\")
<\/a>Sentiment\u00e1lna cesta<\/strong><\/strong><\/h2>\n\n\n\n
![\"samolepiace](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/mleko1-1024x706.jpg\")
<\/a>Pr\u00eds\u013eub jedine\u010dnej chuti<\/strong><\/strong><\/h2>\n\n\n\n
![\"kozmetick\u00e9](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/kombucha1-1024x679.jpg\")
<\/a>Kozmetika k jedlu<\/strong><\/strong><\/h2>\n\n\n\n
![\"kozmetick\u00e9](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/citra1-1024x679.jpg\")
![\"kozmetick\u00e9](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/citra2-1024x741.jpg\")
<\/a>In\u0161pir\u00e1cie abstraktn\u00fdm maliarstvom<\/strong><\/strong><\/h2>\n\n\n\n
![\"kozmetick\u00e9](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/natur2-1024x684.jpg\")
![\"kozmetick\u00e9](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/natur1-1024x681.jpg\")
<\/a>Teplo s\u00e1laj\u00face zvonku<\/strong><\/strong><\/h2>\n\n\n\n
![\"kozmetick\u00e9](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/09\/pumpkin-spice-1024x585.jpg\")
\n\n\n\n