{"id":3392,"date":"2022-07-21T10:46:12","date_gmt":"2022-07-21T08:46:12","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=3392"},"modified":"2022-07-21T10:46:14","modified_gmt":"2022-07-21T08:46:14","slug":"navrhnite-vytlacte-zmerajte-efektivitu-qr-kody-vo-vonkajsej-reklame","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2022\/07\/navrhnite-vytlacte-zmerajte-efektivitu-qr-kody-vo-vonkajsej-reklame\/","title":{"rendered":"Navrhnite, vytla\u010dte, zmerajte efektivitu! QR k\u00f3dy vo vonkaj\u0161ej reklame"},"content":{"rendered":"\n<p>Ako mera\u0165 efekt\u00edvnos\u0165 vonkaj\u0161ej reklamy? Vyu\u017e\u00edvajte QR k\u00f3dy! V tejto pr\u00edru\u010dke sa dozviete, ako prepoji\u0165 vonkaj\u0161\u00ed svet s digit\u00e1lnym vesm\u00edrom t\u00fdm, \u017ee medzi nimi postav\u00edte most pomocou technol\u00f3gie QR.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Stru\u010dne o technol\u00f3gii QR<\/strong><\/h2>\n\n\n\n<p>Hoci s\u00fa QR k\u00f3dy u\u017e 28 rokov star\u00e9, st\u00e1le s\u00fa ob\u013e\u00faben\u00e9. Skratka QR poch\u00e1dza z anglick\u00e9ho <strong><em>quick response <\/em><\/strong>, \u010di\u017ee r\u00fdchla odozva) a za n\u00e1zvom sa skr\u00fdva technol\u00f3gia japonskej spolo\u010dnosti Denso Wave, ktor\u00e1 potrebovala rie\u0161enie pre zlep\u0161enie \u010d\u00edtania inform\u00e1ci\u00ed o objektoch r\u00fdchlo sa pohybuj\u00facich vzh\u013eadom ku skeneru. Potenci\u00e1l rie\u0161en\u00ed zalo\u017een\u00fdch na QR k\u00f3doch znamen\u00e1, \u017ee sa dnes vyu\u017e\u00edvaj\u00fa aj v komer\u010dn\u00fdch aktivit\u00e1ch, a to aj \u00faplne nes\u00favisiacich s v\u00fdrobn\u00fdmi linkami.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/pdf-qr-1024x683-qrcodechimp-com.jpg\" alt=\"QR k\u00f3dy vo vonkaj\u0161ej reklame\" class=\"wp-image-3391\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/pdf-qr-1024x683-qrcodechimp-com.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/pdf-qr-1024x683-qrcodechimp-com-300x200.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/pdf-qr-1024x683-qrcodechimp-com-768x512.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/pdf-qr-1024x683-qrcodechimp-com-585x390.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/pdf-qr-1024x683-qrcodechimp-com-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Fot. qrcodechimp.com<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>V\u00fdhody pou\u017eitia QR k\u00f3dov vo vonkaj\u0161ej reklame<\/strong><\/h2>\n\n\n\n<ul><li>Mo\u017enos\u0165 roz\u0161\u00edrenia obsahu nad r\u00e1mec reklamn\u00e9ho materi\u00e1lu (po naskenovan\u00ed QR k\u00f3du V\u00e1s prenesie na zadan\u00e9 miesto, napr. na web s ponukou spolo\u010dnosti, na vizitku webu alebo na \u013eubovo\u013en\u00e9 miesto na sieti).<\/li><li>Pohodlie osoby zoznamuj\u00facej sa s obsahom (naskenovanie k\u00f3du a prenesenie do zdroja, ku ktor\u00e9mu k\u00f3d vedie, prebieha v priebehu p\u00e1r sek\u00fand).<\/li><li>Upevnenie imid\u017eu modernej firmy\/zna\u010dky, ktor\u00e1 vyu\u017e\u00edva benefity a rie\u0161enia, ktor\u00e9 pon\u00faka technol\u00f3gia.<\/li><\/ul>\n\n\n\n<p><strong>Viac sa na t\u00fato t\u00e9mu dozviete v \u010dl\u00e1nku<\/strong> \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog wp-block-embed-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QwSy9MBz6X\"><a href=\"https:\/\/justprint.sk\/blog\/2021\/08\/produkty-s-qr-kodom-pozrite-sa-ako-je-vyuzit-vo-svojej-marketingovej-strategii\/\">Produkty s qr k\u00f3dom. Pozrite sa, ako je vyu\u017ei\u0165 vo svojej marketingovej strat\u00e9gii<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Produkty s qr k\u00f3dom. Pozrite sa, ako je vyu\u017ei\u0165 vo svojej marketingovej strat\u00e9gii&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2021\/08\/produkty-s-qr-kodom-pozrite-sa-ako-je-vyuzit-vo-svojej-marketingovej-strategii\/embed\/#?secret=5HFYML1ZL6#?secret=QwSy9MBz6X\" data-secret=\"QwSy9MBz6X\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Kr\u00e1tko o OOH<\/strong><\/h2>\n\n\n\n<p>OOH je pre zmenu skratka anglick\u00e9ho v\u00fdrazu <strong><em>out of home <\/em><\/strong>, \u010do znamen\u00e1 vonkaj\u0161iu reklamu. Alternat\u00edvny term\u00edn pre OOH je <strong><a href=\"https:\/\/justprint.sk\/category\/velkoplosna-tlac\" target=\"_blank\" rel=\"noreferrer noopener\">outdoorov\u00e1 reklama<\/a><\/strong>. Vonkaj\u0161ia reklama zah\u0155\u0148a v\u0161etky m\u00e9di\u00e1 umiestnen\u00e9 mimo budovy (napr. v mestskom priestore, pozd\u013a\u017e \u0161t\u00e1tnych ciest at\u010f.). Pante\u00f3n OOH obsahuje <strong><a href=\"https:\/\/justprint.sk\/produkty\/billboardy\" target=\"_blank\" rel=\"noreferrer noopener\">billboardy<\/a><\/strong>, <strong><a href=\"https:\/\/justprint.sk\/produkty\/bannery\" target=\"_blank\" rel=\"noreferrer noopener\">vonkaj\u0161ie bannery<\/a><\/strong>, <strong><a href=\"https:\/\/justprint.sk\/produkty\/plagaty\" target=\"_blank\" rel=\"noreferrer noopener\">plag\u00e1ty<\/a><\/strong> a citylighty. Tu je vhodn\u00e9 pripomen\u00fa\u0165 e\u0161te jeden pojem, teda ve\u013ekoform\u00e1tov\u00fa reklamu, ktor\u00e1 je de facto z\u00e1kladom outdoorovej reklamy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-1024x682.jpg\" alt=\"QR k\u00f3dy vo vonkaj\u0161ej reklame\" class=\"wp-image-3390\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-1024x682.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-300x200.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-768x512.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-1536x1023.jpg 1536w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-1170x780.jpg 1170w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-585x390.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk-263x175.jpg 263w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/buildhollywood-co-uk.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Sp\u00e1jaj a meraj<\/strong><\/h2>\n\n\n\n<p>Vyu\u017eitie technol\u00f3gie QR vo vonkaj\u0161ej reklame pon\u00faka mo\u017enosti, ktor\u00e9 doteraz neboli dostupn\u00e9 offline. Jednou z v\u00fdhod je mo\u017enos\u0165 mera\u0165 efektivitu reklamy napr. pomocou ukazovate\u013ea ROPO (<strong><em>Research Online, Purchase Offline <\/em><\/strong>, teda vyh\u013ead\u00e1vaj na internete, nakupuj v obchode).<\/p>\n\n\n\n<p><strong>Implement\u00e1cia QR technol\u00f3gie vo vonkaj\u0161ej reklame krok za krokom<\/strong><\/p>\n\n\n\n<p>Za\u010dneme umiestnen\u00edm vopred pripraven\u00e9ho QR k\u00f3du do reklamn\u00e9ho v\u00fdtvoru (billboardu alebo in\u00e9ho extern\u00e9ho plag\u00e1tu), ktor\u00fd bude odkazova\u0165 na konkr\u00e9tne miesto (napr. str\u00e1nka produktu, ktor\u00fd sa nach\u00e1dza v reklame).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>V tomto \u010dl\u00e1nku sa dozviete, ako si vytvori\u0165 vlastn\u00fd QR k\u00f3d<\/strong> \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog wp-block-embed-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"OQAjD9wVou\"><a href=\"https:\/\/justprint.sk\/blog\/2021\/07\/vizitka-s-qr-kodom-tam-kde-sa-stretava-tradicia-s-technologiou\/\">Vizitka s QR k\u00f3dom. Tam, kde sa stret\u00e1va trad\u00edcia s technol\u00f3giou<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Vizitka s QR k\u00f3dom. Tam, kde sa stret\u00e1va trad\u00edcia s technol\u00f3giou&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2021\/07\/vizitka-s-qr-kodom-tam-kde-sa-stretava-tradicia-s-technologiou\/embed\/#?secret=prtdCTv5Wa#?secret=OQAjD9wVou\" data-secret=\"OQAjD9wVou\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Aby mohol QR k\u00f3d mera\u0165 efektivitu, mal by ma\u0165 v \u0148om vlo\u017een\u00fd UTM odkaz parametre (\u0161peci\u00e1lne zna\u010dky, ktor\u00e9 je mo\u017en\u00e9 \u201eprilepi\u0165\u201c k \u0161tandardnej URL adrese, \u010do umo\u017e\u0148uje presn\u00e9 sledovanie n\u00e1v\u0161tevnosti z jednotliv\u00fdch zdrojov na internetovej str\u00e1nke). Aby UTM odkaz plnil svoj \u00fa\u010del, je nutn\u00e9 ma\u0165 v Google Analytics nakonfigurovan\u00fd \u00fa\u010det pre str\u00e1nku, na ktor\u00fa bude odkaz odosiela\u0165, a vytvori\u0165 v \u0148om report, ktor\u00fd bude s vytvoren\u00fdm odkazom spojen\u00fd.<\/p>\n\n\n\n<p>\u2705 Vybran\u00e9 parametre v Google Analytics, ktor\u00e9 je mo\u017en\u00e9 pou\u017ei\u0165 na definovanie charakterist\u00edk reportu:<\/p>\n\n\n\n<p><strong>m\u00e9dium <\/strong>(utm_medium)<\/p>\n\n\n\n<p><strong>zdroj <\/strong>(utm_source)<\/p>\n\n\n\n<p><strong>kampa\u0148 <\/strong>(utm_campaign)<\/p>\n\n\n\n<p><strong>k\u013e\u00fa\u010dov\u00e9 slovo <\/strong>(utm_term)<\/p>\n\n\n\n<p><strong>obsah reklamy <\/strong>(utm_content)<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u2705 Pr\u00edklad sch\u00e9my odkazu pre outdoorov\u00fa kampa\u0148:<\/p>\n\n\n\n<p><strong>Samotn\u00fd odkaz na str\u00e1nku <\/strong>, napr. https:\/\/justprint.sk\/billboardy-digitalna-tlac<\/p>\n\n\n\n<p><strong>m\u00e9dium <\/strong>= \u201eooh\u201d<\/p>\n\n\n\n<p><strong>zdroj <\/strong>= mesto, v ktorom bude vonkaj\u0161ia reklama prezentovan\u00e1, napr. \u201ebratislava\u201c<\/p>\n\n\n\n<p><strong>kampa\u0148 <\/strong>= n\u00e1zov kampane, napr. \u201e2022_outdoor_sale\u201c<\/p>\n\n\n\n<p>Volite\u013ene <strong>obsah reklamy <\/strong>= form\u00e1t, napr. \u201ebillboard\u201c alebo \u201eplag\u00e1t\u201c<\/p>\n\n\n\n<p>\u2705 Vyzer\u00e1 to na zlo\u017eit\u00fa oper\u00e1ciu? V praxi to nie je v\u00f4bec tak\u00e9 \u0165a\u017ek\u00e9. Pozrite sa na pripraven\u00fd odkaz vytvoren\u00fd v \u0161tandarde UTM:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>https:\/\/justprint.sk\/billboardy-digitalna-tlac?utm_source=bratislava&amp;utm_medium=ooh&amp;utm_campaign=2022_outdoor_sale&amp;utm_content=billboard<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u2705 Na internete n\u00e1jdete mno\u017estvo bezplatn\u00fdch n\u00e1strojov na vytv\u00e1ranie UTM odkazov. Jeden z nich je <strong><a href=\"https:\/\/utmbuilder.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">tu<\/a> <\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Zauj\u00edmavos\u0165:<\/strong><\/p>\n\n\n\n<p>UTM odkaz je spravidla dlh\u00fd. Pokia\u013e ho skr\u00e1tite (v akomko\u013evek skracovacom n\u00e1stroji, napr. <a href=\"https:\/\/bitly.com\/\">bitly <\/a>), V\u00e1\u0161 QR k\u00f3d nebude tak \u201epretkan\u00fd\u201c, v\u010faka \u010domu bude \u013eah\u0161\u00ed a preh\u013eadnej\u0161\u00ed.<\/p>\n\n\n\n<p>Naskenujte oba k\u00f3dy telef\u00f3nom a skontrolujte, \u010di ved\u00fa na rovnak\u00e9 miesto:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"135\" height=\"135\" data-id=\"3388\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/justprint.sk_.png\" alt=\"justprint.sk\" class=\"wp-image-3388\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/justprint.sk_.png 135w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/justprint.sk_-24x24.png 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/justprint.sk_-48x48.png 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/justprint.sk_-96x96.png 96w\" sizes=\"(max-width: 135px) 100vw, 135px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1026\" height=\"1026\" data-id=\"3387\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2.png\" alt=\"justprint.sk\" class=\"wp-image-3387\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2.png 1026w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-300x300.png 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-1024x1024.png 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-150x150.png 150w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-768x768.png 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-585x585.png 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-24x24.png 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-48x48.png 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/SK-2-96x96.png 96w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Od billboardu po n\u00e1kup<\/strong><\/h2>\n\n\n\n<p>Aby sme do n\u00e1kupn\u00e9ho scen\u00e1ra zakomponovali cel\u00fd pr\u00edbeh, je na mieste pripomen\u00fa\u0165 cestu, ak\u00fa sa v\u010faka QR technol\u00f3gii vo vonkaj\u0161ej reklame vyd\u00e1 \u010dlovek, ktor\u00fd sa potenci\u00e1lne zauj\u00edma o to, \u010do bolo na inzer\u00e1te umiestnen\u00e9 a podporen\u00e9 k\u00f3dom. V praxi to bude vyzera\u0165 viac-menej takto:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u0161imnutie si vonkaj\u0161ie reklamy \u2192 Naskenovanie QR k\u00f3du umiestnen\u00e9ho v reklamnej tvorbe \u2192 Prechod na webov\u00fa str\u00e1nku s odkazom vlo\u017een\u00fdm do QR k\u00f3du a z\u00edskanie inform\u00e1cie o produkte\/slu\u017ebe \u2192 (v ide\u00e1lnom pr\u00edpade) N\u00e1kup produktu\/slu\u017eby.<\/strong><\/h4>\n\n\n\n<p>Toto je jeden zo scen\u00e1rov a m\u00f4\u017ee ich by\u0165 viac, napr\u00edklad ten, kedy osoba, ktor\u00e1 sa s reklamou stretne, nenaskenuje QR k\u00f3d, ale zapam\u00e4t\u00e1 si reklamu, z\u00e1jde do obchodu a produkt si zak\u00fapi alebo naskenuje k\u00f3d, over\u00ed si inform\u00e1cie o produkte, ale nakoniec ho nek\u00fapi. Aby ste sa vyhli tomu posledn\u00e9mu, oplat\u00ed sa postara\u0165 o miesta kontaktu so zna\u010dkou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"680\" height=\"572\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/qr-code-generator.png\" alt=\"QR k\u00f3dy vo vonkaj\u0161ej reklame\" class=\"wp-image-3389\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/qr-code-generator.png 680w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/qr-code-generator-300x252.png 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/07\/qr-code-generator-585x492.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>QR k\u00f3dy v offline reklame &#8211; v\u00fdhody<\/strong><\/h2>\n\n\n\n<p>Implement\u00e1ciou technol\u00f3gie QR vo svojich reportoch vonkaj\u0161ej reklamy a jej sp\u00e1rovan\u00edm s Google Analytics pre Va\u0161u internetov\u00fa str\u00e1nku sa dozviete okrem in\u00e9ho:<\/p>\n\n\n\n<ul><li>Pokia\u013e prev\u00e1dzkujete podobn\u00e9 kampane s\u00fa\u010dasne v r\u00f4znych mest\u00e1ch \u2013 ktor\u00e9 mest\u00e1, reklamn\u00e9 form\u00e1ty, OOH kampane priviedli na V\u00e1\u0161 web najviac u\u017e\u00edvate\u013eov<\/li><li>Ak\u00e9 zariadenia pou\u017e\u00edvali \u013eudia skenuj\u00faci k\u00f3d reklamy<\/li><li>Ak\u00fd obsah na str\u00e1nke prepojen\u00fd s QR k\u00f3dom n\u00e1v\u0161tevn\u00edkov najviac zaujal<\/li><li>\u010ci si n\u00e1v\u0161tevn\u00edci webu prezreli aj \u010fal\u0161ie pon\u00fakan\u00e9 produkty, a ak \u00e1no, ak\u00e9<\/li><li>\u010ci do\u0161lo ku konverzii po kliknut\u00ed na odkaz a n\u00e1v\u0161teve webovej str\u00e1nky (\u010di si dan\u00e1 osoba zak\u00fapila produkt)<\/li><li>Ak\u00e1 bola orienta\u010dn\u00e1 n\u00e1vratnos\u0165 Va\u0161ich invest\u00edci\u00ed do reklamy?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Za\u010dnite tla\u010di\u0165 s <strong><a href=\"https:\/\/justprint.sk\/\">Justprint<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako mera\u0165 efekt\u00edvnos\u0165 vonkaj\u0161ej reklamy? Vyu\u017e\u00edvajte QR k\u00f3dy! V tejto pr\u00edru\u010dke sa dozviete, ako prepoji\u0165 vonkaj\u0161\u00ed svet s digit\u00e1lnym vesm\u00edrom t\u00fdm, \u017ee medzi nimi postav\u00edte most pomocou technol\u00f3gie QR.<\/p>\n","protected":false},"author":1,"featured_media":3386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[158,156,152,155,160,157,159],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3392"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=3392"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3392\/revisions"}],"predecessor-version":[{"id":3394,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3392\/revisions\/3394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3386"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=3392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=3392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=3392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}