{"id":3192,"date":"2022-04-14T11:39:03","date_gmt":"2022-04-14T09:39:03","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=3192"},"modified":"2022-04-14T11:39:05","modified_gmt":"2022-04-14T09:39:05","slug":"brozury-magaziny-alebo-mozno-katalogy-o-tom-ako-sa-nestratit-v-polygrafickej-nomenklature","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2022\/04\/brozury-magaziny-alebo-mozno-katalogy-o-tom-ako-sa-nestratit-v-polygrafickej-nomenklature\/","title":{"rendered":"Bro\u017e\u00fary, magaz\u00edny alebo mo\u017eno katal\u00f3gy? O tom, ako sa nestrati\u0165 v polygrafickej nomenklat\u00fare"},"content":{"rendered":"\n

Toto je text zo s\u00e9rie N\u00e1jdi rozdiel, ale trochu obr\u00e1tene, preto\u017ee v pr\u00edpade produktov uveden\u00fdch v nadpise to bude \u0165a\u017ek\u00e9 n\u00e1js\u0165. Pripravte sa na \u017eonglovanie s pojmami, ako je magaz\u00edn, bro\u017e\u00fara a katal\u00f3g, ktor\u00e9 s\u00fa v skuto\u010dnosti v polygrafickom priemysle synonymom.<\/p>\n\n\n\n\n\n\n\n

<\/a>Reklamn\u00e9 bro\u017e\u00fary s\u00fa taktie\u017e katal\u00f3gy a naopak<\/strong><\/h2>\n\n\n\n

Ka\u017ed\u00e1 tla\u010diare\u0148 je naz\u00fdva inak. Rovnak\u00fd polygrafick\u00fd produkt m\u00f4\u017ee ma\u0165 r\u00f4zne n\u00e1zvy, ale potom, \u010do vyjde z tla\u010dov\u00e9ho stroja alebo v\u00e4z\u00e1rne, m\u00f4\u017ee by\u0165 \u00faplne rovnak\u00fd. Tak\u00fdm extr\u00e9mne expres\u00edvnym pr\u00edkladom je katal\u00f3g, teda publik\u00e1cia skladaj\u00faca sa z minim\u00e1lneho po\u010dtu str\u00e1n s prednou a zadnou ob\u00e1lkou, v \u0161pecifickom form\u00e1te, \u0161it\u00e1, lepen\u00e1 alebo na \u0161pir\u00e1le. Podobn\u00fa defin\u00edciu a technick\u00fa \u0161pecifik\u00e1ciu n\u00e1jdete v pr\u00edpade bro\u017e\u00fary, magaz\u00ednu alebo dokonca \u010dasopisu. T\u00fdmito n\u00e1zvami m\u00f4\u017eete zamenite\u013ene ozna\u010dova\u0165 st\u00e1le rovnak\u00fd produkt.<\/p>\n\n\n\n

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Projekt a grafika: Libor Stuchl\u00edk<\/figcaption><\/figure>\n\n\n\n
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Bez oh\u013eadu na objem, form\u00e1t alebo papier, ktor\u00fd si vyberiete \u2013 bro\u017e\u00fara, katal\u00f3g a magaz\u00edn s\u00fa technicky jeden a ten ist\u00fd produkt.<\/strong><\/h3>\n\n\n\n
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Reklamn\u00e9 bro\u017e\u00fary<\/strong><\/h2>\n\n\n\n

Tie sa nijako nel\u00ed\u0161ia od magaz\u00ednu alebo katal\u00f3gu, napriek tomu s\u00fa niekedy zamie\u0148an\u00e9 napr\u00edklad s tla\u010diarensk\u00fdm produktom, ako s\u00fa napr. skladan\u00e9 let\u00e1ky. Je vidie\u0165, \u017ee v spolo\u010dnosti panuje zau\u017e\u00edvan\u00fd n\u00e1zor, \u017ee bro\u017e\u00fara je ten\u0161ia ako katal\u00f3g (s t\u00fdm je v\u00e4\u010d\u0161inou spojen\u00fd trochu v\u00e4\u010d\u0161\u00ed objem). Pri tomto uva\u017eovan\u00ed stoj\u00ed za to pripomen\u00fa\u0165, \u017ee na drukomat.pl je to st\u00e1le rovnak\u00fd produkt (katal\u00f3gy) s r\u00f4znymi mo\u017enos\u0165ami objemu na v\u00fdber. Form\u00e1t bro\u017e\u00fary bude rovnak\u00fd ako form\u00e1t, ktor\u00fd vid\u00edte v selektore pre katal\u00f3g (A4, A5, A6, DL a \u0161tvorec). Bro\u017e\u00fary pou\u017e\u00edvan\u00e9 ako reklamn\u00e9 materi\u00e1ly sa bud\u00fa l\u00ed\u0161i\u0165 z\u00e1kladn\u00fdmi parametrami, tzn. objemom, typom papiera alebo sp\u00f4sobom sp\u00e1jania str\u00e1nok.<\/p>\n\n\n\n

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Projekt a grafika: TUX Creative Co.<\/figcaption><\/figure>\n\n\n\n

Ako inak nazva\u0165 reklamn\u00fa bro\u017e\u00faru?<\/strong><\/h2>\n\n\n\n

Reklamn\u00fa bro\u017e\u00faru m\u00f4\u017eete tie\u017e nazva\u0165 katal\u00f3gom alebo magaz\u00ednom – ka\u017ed\u00e9 z t\u00fdchto n\u00e1zvov bude v poriadku a \u00fa\u010del tohto produktu sa nezmen\u00ed, je to marketingov\u00fd materi\u00e1l na vzbudenie z\u00e1ujmu potenci\u00e1lnych z\u00e1kazn\u00edkov, hlavn\u00e9 miesto pre inform\u00e1cie o ponuke firmy alebo n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee udr\u017ea\u0165 pozit\u00edvny imid\u017e firmy .<\/p>\n\n\n\n

<\/a>Pozrite sa, \u010do publikujeme na na\u0161ich soci\u00e1lnych sie\u0165ach!<\/strong><\/h4>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
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M\u00e1te z\u00e1ujem o tla\u010d bro\u017e\u00far? Postarajte sa o atrakt\u00edvny grafick\u00fd projekt a zvy\u0161ok nechajte na n\u00e1s. Ako online tla\u010diare\u0148 zais\u0165ujeme tla\u010d 24\/7 <\/strong>a na\u0161a ponuka zah\u0155\u0148a aj doplnkov\u00e9 produkty (vizitky, let\u00e1ky, plag\u00e1ty a mnoho \u010fal\u0161ieho!).<\/h3>\n\n\n\n
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Katal\u00f3g alebo reklamn\u00e1 bro\u017e\u00fara?<\/strong><\/h2>\n\n\n\n

Asi v\u00e1s neprekvap\u00ed, \u017ee st\u00e1le hovor\u00edme o jednom a tom istom produkte, ktor\u00fd sa jednoducho skr\u00fdva pod in\u00fdm n\u00e1zvom. Pojem reklamn\u00e1 bro\u017e\u00fara alebo reklamn\u00fd katal\u00f3g je mo\u017en\u00e9 pou\u017e\u00edva\u0165 zamenite\u013ene, rovnako ako bro\u017e\u00faru m\u00f4\u017eeme zameni\u0165 za magaz\u00edn – ka\u017ed\u00fd profesion\u00e1l zaoberaj\u00faci sa polygrafiou bude dobre vedie\u0165, o ak\u00fd produkt ide, bez oh\u013eadu na to, ak\u00e9 n\u00e1zvoslovie tu pou\u017eijete.<\/p>\n\n\n\n

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Katal\u00f3gy, vizitky a let\u00e1ky s\u00fa bestsellermi vo svete tla\u010de. Objednajte si ich s dopravou zadarmo a za skvel\u00e9 ceny!<\/strong><\/h4>\n\n\n\n
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<\/a>Reklamn\u00e1 bro\u017e\u00fara, katal\u00f3g alebo magaz\u00edn \u2013 hovorte tomu, ako chcete!<\/strong><\/h2>\n\n\n\n

Polygrafick\u00e9 projekty, ktor\u00fdch hlavn\u00fdm cie\u013eom je implementova\u0165 marketingov\u00fa strat\u00e9giu a nab\u00e1da\u0165 \u013eud\u00ed na vyu\u017e\u00edvanie ponuky slu\u017eieb alebo produktov, obvykle potrebuj\u00fa ve\u013ek\u00fd priestor na vyjadrenie, a preto s\u00fa bro\u017e\u00fary alebo magaz\u00edny tak dobr\u00fdm reklamn\u00fdm n\u00e1strojom. Vzh\u013eadom k svojmu objemu, mo\u017enosti implement\u00e1cie textu, grafiky a ilustr\u00e1ci\u00ed do projektu, ale aj \u010fal\u0161\u00edm prvkom, v\u010faka ktor\u00fdm projekt \u013eahko zaujme pr\u00edjemcu (napr. zu\u0161\u013eachtenie vidite\u013en\u00e9 na ob\u00e1lke bro\u017e\u00fary) tento typ polygrafick\u00e9ho produktu tvor\u00ed jadro ponuky prakticky ka\u017edej tla\u010diarne a marketingov\u00fd materi\u00e1l zo zoznamu must have <\/em>mnoh\u00fdch spolo\u010dnost\u00ed.<\/p>\n\n\n\n

\"\"
Projekt a grafika: Projekt Olio, Sonalika Pant<\/figcaption><\/figure>\n\n\n\n

Grafick\u00fd projekt v kombin\u00e1cii s d\u00f4razom na detaily, ako je vysoko kvalitn\u00e1 tla\u010d alebo papier s vy\u0161\u0161ou gram\u00e1\u017eou, dokonale zobrazuje branding a dod\u00e1va zna\u010dke prest\u00ed\u017e, tak\u017ee bez oh\u013eadu na to, \u010di pou\u017eijete n\u00e1zov bro\u017e\u00fara, magaz\u00edn, zlo\u017eky alebo katal\u00f3g, vyu\u017eite v\u00fdhody tohto polygrafick\u00e9ho bestselleru , preto\u017ee v\u00e4\u010d\u0161inou ide o invest\u00edciu, ktor\u00e1 sa oplat\u00ed.<\/p>\n\n\n\n

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Zdroje grafik:<\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/115492925\/Student-Guide<\/a><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/61078059\/La-Roue-du-Roy-Brochure-de-vente<\/a><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/108627507\/Bluestream-Catalogue<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Toto je text zo s\u00e9rie N\u00e1jdi rozdiel, ale trochu obr\u00e1tene, preto\u017ee v pr\u00edpade produktov uveden\u00fdch v nadpise to bude \u0165a\u017ek\u00e9 n\u00e1js\u0165. Pripravte sa na \u017eonglovanie s pojmami, ako je magaz\u00edn,…<\/p>\n","protected":false},"author":1,"featured_media":3188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,69,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3192"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":1,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"predecessor-version":[{"id":3193,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3192\/revisions\/3193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3188"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}