{"id":3184,"date":"2022-04-07T12:26:02","date_gmt":"2022-04-07T10:26:02","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=3184"},"modified":"2022-04-07T12:26:06","modified_gmt":"2022-04-07T10:26:06","slug":"projekty-inspirovane-jarou-a-velkou-nocou","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2022\/04\/projekty-inspirovane-jarou-a-velkou-nocou\/","title":{"rendered":"Projekty in\u0161pirovan\u00e9 jarou a Ve\u013ekou nocou"},"content":{"rendered":"\n

Rozkvitnut\u00e1 jar a bl\u00ed\u017eiace sa sviatky preb\u00fadzaj\u00fa kreativitu. Pozrite sa na uk\u00e1\u017eky nieko\u013ek\u00fdch zauj\u00edmav\u00fdch v\u00fdtvorov<\/p>\n\n\n\n\n\n\n\n

<\/a>1. Kreat\u00edvna vizu\u00e1lna identifik\u00e1cia pre cukr\u00e1re\u0148<\/h1>\n\n\n\n

Niekedy sta\u010d\u00ed jednoduch\u00fd (aj ke\u010f nedoslovn\u00fd) pr\u00edbeh a kreat\u00edvny n\u00e1pad na jeho vizualiz\u00e1ciu, aby bol kone\u010dn\u00fd v\u00fdsledok zauj\u00edmav\u00fd. Tohtoro\u010dn\u00e1 ve\u013ekono\u010dn\u00e1 ponuka cukr\u00e1rne Baru Confeitaria Criativa bola in\u0161pirovan\u00e1 svetom il\u00fazi\u00ed, pr\u00edrodou a zvieratami braz\u00edlskeho da\u017e\u010fov\u00e9ho pralesa. A hoci to nie s\u00fa typick\u00e9 prvky ve\u013ekono\u010dnej symboliky a zaja\u010dik vyskakuje z klob\u00faka a nie z ko\u0161\u00edka, podarilo sa tvorcom vytvori\u0165 jedine\u010dn\u00fd, svie\u017ei a energick\u00fd jarno-sviato\u010dn\u00fd v\u00fdtvor. Projekt pln\u00fd \u017eiv\u00fdch farieb, vtipn\u00fdch ilustr\u00e1ci\u00ed a dynamick\u00fdch tvarov bol vyu\u017eit\u00fd okrem in\u00e9ho na obaloch <\/a>sez\u00f3nnych produktov a v r\u00f4znych tla\u010dov\u00fdch materi\u00e1loch pou\u017e\u00edvan\u00fdch prev\u00e1dzkar\u0148ou, ako s\u00fa jed\u00e1lne l\u00edstky<\/a>, reklamn\u00e9 let\u00e1ky<\/a> alebo samolepky<\/a>. Za n\u00e1padom realizovan\u00fdm pre braz\u00edlsku zna\u010dku stoj\u00ed t\u00edm dizajn\u00e9rov zo \u0161t\u00fadia Leste BR.<\/p>\n\n\n\n

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Leste BR<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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2. Sviato\u010dn\u00e9 poh\u013eadnice ako \u017eiadna in\u00e1<\/h1>\n\n\n\n

Origin\u00e1lna grafika sviato\u010dn\u00e9ho priania od ilustr\u00e1tora Micha\u0142a Urba\u0144sk\u00e9ho zdanlivo odkazuje k typick\u00fdm ve\u013ekono\u010dn\u00fdm prvkom. Predstavuje ich v\u0161ak origin\u00e1lne a obr\u00e1ten\u00fdm sp\u00f4sobom. Hlavnou in\u0161pir\u00e1ciou pre tvorcov sa stali postavy kamenn\u00fdch s\u00f4ch z Ve\u013ekono\u010dn\u00fdch ostrovov. V\u010faka tomu umelcova tvorba bor\u00ed zau\u017e\u00edvan\u00e9 vzorce, vymyk\u00e1 sa konvenci\u00e1m a zauj\u00edmavo sp\u00e1ja hist\u00f3riu so s\u00fa\u010dasnos\u0165ou. S ve\u013ekou d\u00e1vkou humoru a zveli\u010denia.<\/p>\n\n\n\n

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Micha\u0142 Urba\u0144ski<\/figcaption><\/figure><\/div>\n\n\n\n

3. Kolekcia sviato\u010dn\u00fdch vzorov v \u0161kandin\u00e1vskom \u0161t\u00fdle<\/h1>\n\n\n\n

\u0160kandin\u00e1vsky \u0161t\u00fdl je st\u00e1le na zozname grafick\u00fdch trendov. Britsk\u00e1 ilustr\u00e1torka Grace Fussellov\u00e1 vytvorila kolekciu vzorov in\u0161pirovan\u00fdch \u0161kandin\u00e1vskym folkl\u00f3rom, ide\u00e1lnu na pou\u017eitie pri navrhovan\u00ed sviato\u010dn\u00fdch prian\u00ed, baliacich papierov<\/a>, sviato\u010dn\u00fdch obalov a r\u00f4znych text\u00edli\u00ed. \u010cist\u00fd a jednoduch\u00fd tvar, m\u00f3dne farby. Pokia\u013e sa V\u00e1m p\u00e1\u010di, m\u00f4\u017eete si kolekciu stiahnu\u0165 tu >> odkaz<\/a><\/p>\n\n\n\n

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created by Grace Fussell<\/figcaption><\/figure><\/div>\n\n\n\n
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created by Grace Fussell<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

4. Ako kreat\u00edvne popria\u0165 kr\u00e1snu Ve\u013ek\u00fa noc?<\/h1>\n\n\n\n

Na z\u00e1ver zauj\u00edmav\u00e1 reklamn\u00e1 kampa\u0148, ktor\u00fa pripravila agent\u00fara TLCWS pre firmu ESI, v\u00fdrobca rastlinn\u00fdch lie\u010div. Pre\u010do pri\u0165ahuje pozornos\u0165? Ilustr\u00e1cia vyu\u017e\u00edva typick\u00e9 blistrov\u00e9 balenie, ktor\u00e9 je v\u0161ak trochu neobvykl\u00e9, pozost\u00e1va z mal\u00fdch ve\u013ekono\u010dn\u00fdch vaj\u00ed\u010dok. Efekt? Sofistikovan\u00e9 spojenie aktiv\u00edt spolo\u010dnosti s prian\u00edm zdrav\u00fdch sviatkov pre z\u00e1kazn\u00edkov aj zamestnancov. Jednoduch\u00e1, ale sugest\u00edvna hra s formou vytv\u00e1ra ucelen\u00e9 a kreat\u00edvne ozn\u00e1menie, ktor\u00e9 bolo vytvoren\u00e9 predov\u0161etk\u00fdm pre soci\u00e1lne siete, ale pod\u013ea n\u00e1s by sa tak\u00e1to ilustr\u00e1cia pokojne mohla sta\u0165 skvelou tla\u010dovou reklamou v prest\u00ed\u017enom \u010dasopise.<\/p>\n\n\n\n

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created by TLCWS<\/figcaption><\/figure>\n\n\n\n
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Pri tejto pr\u00edle\u017eitosti V\u00e1m tie\u017e prajeme zdrav\u00fa a \u0161\u0165astn\u00fa Ve\u013ek\u00fa noc! Salute!<\/p>\n\n\n\n

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  1. https:\/\/www.behance.net\/gallery\/140007269\/Pascoa-Baru-%282022%29?tracking_source=search_projects%7Cpascoa%20baru<\/a><\/li>
  2. https:\/\/www.behance.net\/gallery\/79171041\/Happy-Easter?tracking_source=search_projects%7Ceaster%202022<\/a><\/li>
  3. https:\/\/www.shutterstock.com\/blog\/free-scandinavian-easter-clip-art<\/a><\/li>
  4. https:\/\/www.adsoftheworld.com\/media\/digital\/esi_easter<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Rozkvitnut\u00e1 jar a bl\u00ed\u017eiace sa sviatky preb\u00fadzaj\u00fa kreativitu. Pozrite sa na uk\u00e1\u017eky nieko\u013ek\u00fdch zauj\u00edmav\u00fdch v\u00fdtvorov<\/p>\n","protected":false},"author":1,"featured_media":3174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3184"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=3184"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3184\/revisions"}],"predecessor-version":[{"id":3186,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3184\/revisions\/3186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3174"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=3184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=3184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=3184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}