{"id":3134,"date":"2022-03-17T13:06:18","date_gmt":"2022-03-17T12:06:18","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=3134"},"modified":"2022-03-17T14:16:54","modified_gmt":"2022-03-17T13:16:54","slug":"nostalgia-skryta-za-papierovym-paravanom-alebo-preco-stale-milujeme-papier","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2022\/03\/nostalgia-skryta-za-papierovym-paravanom-alebo-preco-stale-milujeme-papier\/","title":{"rendered":"Nostalgia skryt\u00e1 za papierov\u00fdm parav\u00e1nom, alebo pre\u010do st\u00e1le milujeme papier"},"content":{"rendered":"\n

Odkia\u013e t\u00e1 neut\u00edchaj\u00faca l\u00e1ska k papieru? Mohlo by sa n\u00e1m zda\u0165, \u017ee v digit\u00e1lnom veku je tak\u00fdto pocit nezmyseln\u00fd a jeho \u0165a\u017eisko by sa malo presun\u00fa\u0165 smerom k publik\u00e1ci\u00e1m vytv\u00e1ran\u00fdm v digit\u00e1lnej verzii. Sila papiera je v\u0161ak st\u00e1le nespochybnite\u013en\u00e1 a misky v\u00e1h v porovnan\u00ed tla\u010den\u00fdch verzus digit\u00e1lnych produktov nakl\u00e1\u0148a nostalgia.
<\/p>\n\n\n\n\n\n\n\n

Koncert zmyslov<\/h2>\n\n\n\n

Papier nikdy neprich\u00e1dza na sc\u00e9nu s\u00e1m od seba. Sprev\u00e1dza ho orchester hraj\u00faci symf\u00f3niu zmyslov, od hmatu po \u010duch, zrak a sluch. Arzen\u00e1l podnetov vyu\u017e\u00edvan\u00fdch v boji o pozornos\u0165 \u010ditate\u013eov pom\u00e1ha \u013eahko prep\u00edsa\u0165 spr\u00e1vu na papier a vlo\u017ei\u0165 ju do pam\u00e4te na dlh\u0161\u00ed \u010das.
<\/p>\n\n\n\n

V \u010d\u00edtan\u00ed je fyzickos\u0165, ktor\u00e1 digit\u00e1lnemu obsahu \u010dasto ch\u00fdba, \u010dasto sa konzumuje bez poriadnej d\u00e1vky reflexie. <\/p> MARYANNE WOLF<\/cite><\/blockquote><\/figure>\n\n\n\n

Cesta vyt\u00fd\u010den\u00e1 dotykom<\/h2>\n\n\n\n

Tla\u010den\u00fd a \u0161trukt\u00farovan\u00fd text, napr\u00edklad vo forme knihy alebo katal\u00f3gu, m\u00e1 ove\u013ea v\u00fdraznej\u0161iu topografiu ako jeho digit\u00e1lny n\u00e1protivok. Orienta\u010dn\u00fdmi bodmi na vytla\u010denej mape s\u00fa \u013eav\u00e1 a prav\u00e1 strana, rohy a okraje, ktor\u00e9 u\u013eah\u010duj\u00fa navig\u00e1ciu v texte. Zameranie na jednu stranu nevylu\u010duje zvy\u0161ok \u2013 miesto, kde sa publik\u00e1cia za\u010d\u00edna a kon\u010d\u00ed, a ko\u013eko str\u00e1n e\u0161te zost\u00e1va na pre\u010d\u00edtanie alebo pozretie. Ot\u00e1\u010danie str\u00e1nok sa st\u00e1va charakteristick\u00fdm tancom za sprievodu symf\u00f3nie hranej zmyslami a ka\u017ed\u00fd \u010fal\u0161\u00ed pohyb je ako krok v prejden\u00ed zost\u00e1vaj\u00facej vzdialenosti do cie\u013ea. Pomal\u00fd, nen\u00e1hliv\u00fd krok, pln\u00fd sl\u00e1venia, ktor\u00fd nemo\u017eno o\u010dak\u00e1va\u0165 od online \u010ditate\u013eov, ktor\u00fdch hlavnou dom\u00e9nou je \u00faspora \u010dasu a pohodlie.
<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Papierov\u00e9 smerov\u00e9 tabule<\/h2>\n\n\n\n

Predstavte si, \u017ee niekam idete autom, pozn\u00e1te svoj cie\u013e, no nem\u00e1te navig\u00e1ciu a na ceste nie s\u00fa \u017eiadne zna\u010dky, ktor\u00e9 by v\u00e1s informovali, ako \u010faleko ste od cie\u013ea. T\u00fato metaforu m\u00f4\u017eeme pou\u017ei\u0165 pri porovn\u00e1van\u00ed \u010d\u00edtania papierov\u00fdch dokumentov s \u010d\u00edtan\u00edm v digit\u00e1lnej podobe. Listovanie pdf s\u00faboru s\u0165a\u017euje kontrolu nad situ\u00e1ciou, \u010do je naopak jednoduch\u0161ie pri pr\u00e1ci s offline obsahom, kde presne viete, ako \u010faleko ste a ako dlho m\u00f4\u017ee trva\u0165, k\u00fdm sa tam dostanete.<\/p>\n\n\n\n

Cesta do cie\u013eu nemus\u00ed by\u0165 k\u013eukat\u00e1<\/h2>\n\n\n\n

U\u017e viete, kam idete, ale viete pre\u010do? \u010c\u00edtanie by malo by\u0165 sprev\u00e1dzan\u00e9 porozumen\u00edm, a v pr\u00edpade konzum\u00e1cie obsahu na obrazovk\u00e1ch monitorov, \u010d\u00edta\u010diek a tabletov je to \u0165a\u017e\u0161ie dosiahnu\u0165. T\u00fato te\u00f3riu podporuj\u00fa viacer\u00e9 \u0161t\u00fadie, vr\u00e1tane jednej, ktor\u00fa v roku 2013 uskuto\u010dnila Anne Mangen z n\u00f3rskej univerzity Stavanger.
<\/p>\n\n\n\n

Vtedy bolo 72 \u0161tudentov s podobnou \u010ditate\u013eskou gramotnos\u0165ou po\u017eiadan\u00fdch, aby si na\u0161tudovali text v rozsahu cca. 1500 slov. Polovica \u013eud\u00ed \u010d\u00edtala z papiera, druh\u00e1 polovica dostala obsah vo forme pdf s\u00faboru. \u010eal\u0161ou \u00falohou respondentov bolo vyplni\u0165 test obsahuj\u00faci ot\u00e1zky k pre\u010d\u00edtan\u00e9mu textu. Digit\u00e1lni \u010ditatelia dopadli o nie\u010do hor\u0161ie ako t\u00ed, ktor\u00ed absorbovali obsah z tradi\u010dn\u00fdch m\u00e9di\u00ed. [1]<\/sup> <\/p><\/blockquote>\n\n\n\n

Sentiment\u00e1lna cesta<\/h2>\n\n\n\n

Pre\u010do sa st\u00e1le vraciame k papieru? Jedn\u00fdm z d\u00f4vodov je nepochybne nostalgia. T\u00fa\u017eba po v\u00f4ni knihy, jemn\u00fd \u0161um prevracan\u00fdch str\u00e1nok \u010di text\u00fara materi\u00e1lu, na ktorej sa zhmot\u0148uj\u00fa slov\u00e1, interpunk\u010dn\u00e9 znamienka a obr\u00e1zky, n\u00e1s vrhaj\u00fa do objatia \u010fal\u0161ej publik\u00e1cie, zaznamenanej na nie\u010dom hmatate\u013enej\u0161om, ne\u017e je digit\u00e1lny s\u00fabor. Mo\u017eno si mysl\u00edte, \u017ee l\u00e1ska k papierov\u00fdm publik\u00e1ci\u00e1m je dom\u00e9nou \u013eud\u00ed, ktor\u00ed vyrastali s knihou v ruke, no medzi milovn\u00edkmi a milovn\u00ed\u010dkami tradi\u010dn\u00e9ho \u010d\u00edtania sa n\u00e1jdu aj t\u00ed, ktor\u00ed zastupuj\u00fa mlad\u0161ie gener\u00e1cie. \u010c\u00edtanie tla\u010den\u00fdch verzi\u00ed m\u00e1 v sebe ist\u00fa metafyziku a podnety, ktor\u00e9 prin\u00e1\u0161a kontakt s papierom, sa mie\u0161aj\u00fa s podnetmi z okolia, \u010d\u00edm sa vytv\u00e1ra spojenie, ktor\u00e9 sa natrvalo vryje do tej \u010dasti mysle, kde uchov\u00e1vame spomienky.
<\/p>\n\n\n\n

Nostalgia \u2013 t\u00fa\u017eba po nie\u010dom minulom, \u010do sa v\u00e1m vrylo do pam\u00e4ti alebo po nie\u010dom, 
\u010do si predstavujeme v snoch. [2]<\/sup><\/p><\/blockquote><\/figure>\n\n\n\n

Digit\u00e1lne knihy s\u00fa \u013eahko dostupn\u00e9, ale star\u00e1 dobr\u00e1 tla\u010den\u00e1 kniha m\u00f4\u017ee poskytn\u00fa\u0165 oddych od v\u00edriaceho chaosu prich\u00e1dzaj\u00facich upozornen\u00ed na\u0161ich v\u017edy zapnut\u00fdch a pripojen\u00fdch zariaden\u00ed. [3]<\/sup><\/p><\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Tam, kde sa stret\u00e1vaj\u00fa svety<\/h2>\n\n\n\n

Pochopenie rozdielu medzi \u010d\u00edtan\u00edm na papieri a \u010d\u00edtan\u00edm na obrazovk\u00e1ch z\u00e1le\u017e\u00ed od toho, ako si v\u00e1\u0161 mozog interpretuje p\u00edsan\u00fd jazyk. \u010c\u00edtanie ako proces s\u00favisiaci s my\u0161lienkami a predstavami je samo o sebe abstrakciou, no text prenesen\u00fd na papier je u\u017e hmatate\u013enou s\u00fa\u010das\u0165ou fyzick\u00e9ho sveta, v ktorom existujeme. <\/p>\n\n\n\n

Nerod\u00edme sa s mozgov\u00fdmi okruhmi ur\u010den\u00fdmi na \u010d\u00edtanie. Koniec koncov, p\u00edsmo sme vyna\u0161li a\u017e relat\u00edvne ned\u00e1vno v na\u0161ej evolu\u010dnej hist\u00f3rii, okolo \u0161tvrt\u00e9ho tis\u00edcro\u010dia pred na\u0161\u00edm letopo\u010dtom. \u013dudsk\u00fd mozog tak improvizuje \u00faplne nov\u00fd okruh \u010d\u00edtania, sp\u00e1ja r\u00f4zne oblasti nervov\u00e9ho tkaniva venovan\u00e9 in\u00fdm schopnostiam, ako je hovoren\u00e1 re\u010d, motorick\u00e1 koordin\u00e1cia a videnie.<\/p>

Maryanne Wolf [4]<\/sup><\/p><\/blockquote>\n\n\n\n

Ke\u010f em\u00f3cie za\u010d\u00ednaj\u00fa vl\u00e1dnu\u0165<\/h2>\n\n\n\n

Zd\u00e1 sa, \u017ee z\u00e1merom technol\u00f3gie nikdy nebolo nahradi\u0165 \u013eudsk\u00e9 sk\u00fasenosti. Doplnenie tla\u010de digit\u00e1lnymi ekvivalentmi by sa malo pova\u017eova\u0165 za doplnkov\u00e9 rie\u0161enie, ktor\u00e9 eliminuje frustr\u00e1ciu na miestach, kde je pr\u00edstup k papieru zlo\u017eit\u00fd, \u010dasovo n\u00e1ro\u010dn\u00fd alebo tam, kde je d\u00f4le\u017eit\u00fd komfort.
<\/p>\n\n\n\n

Fyzick\u00e9 a digit\u00e1lne z\u00e1\u017eitky by nemali medzi sebou navz\u00e1jom s\u00fa\u0165a\u017ei\u0165, ale koexistova\u0165, aby vytv\u00e1rali lep\u0161ie z\u00e1\u017eitky a celkovo lep\u0161ie sl\u00fa\u017eili, ako keby konali samostatne, pri\u010dom ot\u00e1zka, ktor\u00fd z nich dnes vyvol\u00e1va viac em\u00f3ci\u00ed, sa zd\u00e1 by\u0165 jednozna\u010dn\u00e1.<\/p>\n\n\n\n

Pozn\u00e1mky pod \u010diarou<\/strong><\/p>\n\n\n\n

  1. Cit\u00e1t z https:\/\/www.scientificamerican.com\/article\/reading-paper-screens\/<\/a><\/li>
  2. Adapt\u00e1cia zalo\u017een\u00e1 na defin\u00edcii z Wikip\u00e9die<\/li>
  3. https:\/\/www.adrenalineagency.com\/blog\/print-versus-digital-great-debate\/<\/a><\/li>
  4. Cit\u00e1t je z \u010dl\u00e1nku https:\/\/www.scientificamerican.com\/article\/reading-paper-screens\/<\/a>. Viac inform\u00e1ci\u00ed na t\u00fato t\u00e9mu n\u00e1jdete tu: https:\/\/www.maryannewolf.com\/proust-and-the-squid<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Odkia\u013e t\u00e1 neut\u00edchaj\u00faca l\u00e1ska k papieru? Mohlo by sa n\u00e1m zda\u0165, \u017ee v digit\u00e1lnom veku je tak\u00fdto pocit nezmyseln\u00fd a jeho \u0165a\u017eisko by sa malo presun\u00fa\u0165 smerom k publik\u00e1ci\u00e1m vytv\u00e1ran\u00fdm…<\/p>\n","protected":false},"author":1,"featured_media":3131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,69,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3134"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=3134"}],"version-history":[{"count":4,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3134\/revisions"}],"predecessor-version":[{"id":3139,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/3134\/revisions\/3139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3131"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=3134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=3134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=3134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}