{"id":2414,"date":"2021-07-29T08:26:58","date_gmt":"2021-07-29T06:26:58","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=2414"},"modified":"2021-07-29T08:26:59","modified_gmt":"2021-07-29T06:26:59","slug":"papier-stale-zije-zistite-ako-ho-vyuzit-pri-svojich-marketingovych-aktivitach","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2021\/07\/papier-stale-zije-zistite-ako-ho-vyuzit-pri-svojich-marketingovych-aktivitach\/","title":{"rendered":"Papier st\u00e1le \u017eije! Zistite, ako ho vyu\u017ei\u0165 pri svojich marketingov\u00fdch aktivit\u00e1ch"},"content":{"rendered":"\n

Papier zv\u00e1dza.\nM\u00e1 svoju vlastn\u00fa fyzickos\u0165, \u0161trukt\u00faru, v\u00f4\u0148u a skvele p\u00f4sob\u00ed na zmysly. Je to\nove\u013ea lep\u0161\u00ed nosite\u013e em\u00f3ci\u00ed ne\u017e digit\u00e1lne m\u00e9di\u00e1. Zistite, ako ho m\u00f4\u017eete vyu\u017ei\u0165\npri efekt\u00edvnych marketingov\u00fdch aktivit\u00e1ch.<\/p>\n\n\n\n\n\n\n\n

Papier a jeho pridan\u00e1 hodnota<\/strong><\/h2>\n\n\n\n

Ke\u010f u\u017e hovor\u00edme\no pridanej hodnote, nemo\u017eno nespomen\u00fa\u0165 empirick\u00e9 a zmyslov\u00e9 dojmy, ktor\u00e9 d\u00e1vaj\u00fa\npapieru nepochybne v\u00fdhodu. Toto v digit\u00e1lnej komunik\u00e1cii nen\u00e1jdete. Tie, ktor\u00e9\ns\u00fa prezentovan\u00e9 na v\u00fdtla\u010dkoch, s\u00fa zrozumite\u013enej\u0161ie a \u013eah\u0161ie zapam\u00e4tate\u013en\u00e9,\npreto\u017ee si vy\u017eaduj\u00fa o 21 % menej kognit\u00edvnych schopnost\u00ed ako digit\u00e1lne m\u00e9di\u00e1.\nPapierov\u00e9 reklamy v\u00e1m navy\u0161e umo\u017e\u0148uj\u00fa zapam\u00e4ta\u0165 si viac podrobnost\u00ed, \u010do\npotvrdzuje 75 % \u00fa\u010dastn\u00edkov prieskumu Canadian Post. Je zauj\u00edmav\u00e9, \u017ee iba 44 %\nrespondentov si pam\u00e4talo rovnak\u00e9 podrobnosti uv\u00e1dzan\u00e9 v elektronick\u00fdch m\u00e9di\u00e1ch.\nE\u0161te jedna vec je d\u00f4le\u017eit\u00e1, preto\u017ee a\u017e 51 % respondentov bolo ochotn\u00fdch k\u00fapi\u0165\ndan\u00fd tovar, ke\u010f bola reklama prezentovan\u00e1 v papierovej podobe.<\/p>\n\n\n\n

Ve\u013ek\u00e1 sila\npapiera<\/strong><\/strong><\/h2>\n\n\n\n

Spr\u00e1vy\nabsorbovan\u00e9 priamo \u201cz papiera\u201d a ukotvia v mozgu lep\u0161ie ako spr\u00e1vy predlo\u017een\u00e9 v\ndigit\u00e1lnej podobe. Obsah je menej prchav\u00fd a konkr\u00e9tnej\u0161\u00ed. Inform\u00e1cie uveden\u00e9 na\npapieri si vy\u017eaduj\u00fa emot\u00edvnej\u0161ie spracovanie, ktor\u00e9 je d\u00f4le\u017eit\u00e9 v procese\nbudovania identity a rozpozn\u00e1vania zna\u010dky. Fyzick\u00e9 materi\u00e1ly vo forme papierov\u00fdch\nv\u00fdtla\u010dkov generuj\u00fa viac mozgov\u00fdch reakci\u00ed s\u00favisiacich s vn\u00fatorn\u00fdmi pocitmi, \u010do\nrozhodne zvy\u0161uje \u00fa\u010dinnos\u0165 reklamy. Brilantne aktivuj\u00fa priestorov\u00fa pam\u00e4\u0165 mozgu.<\/p>\n\n\n\n

Mozog\nspracov\u00e1va slov\u00e1 nap\u00edsan\u00e9 alebo vytla\u010den\u00e9 na papieri \u00faplne inak ako tie, ktor\u00e9 s\u00fa\npod\u00e1van\u00e9 v elektronickej podobe. Jedna \u0161t\u00fadia ukazuje, \u017ee \u013eudia, ktor\u00ed \u010d\u00edtaj\u00fa\ntexty v tla\u010denej podobe, dosahuj\u00fa v teste porozumenia textu ove\u013ea lep\u0161ie\nv\u00fdsledky ako t\u00ed, ktor\u00ed \u010d\u00edtaj\u00fa rovnak\u00fd obsah prezentovan\u00fd v digit\u00e1lnej verzii.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tla\u010den\u00e9 materi\u00e1ly v B2B komunik\u00e1cii<\/strong><\/h2>\n\n\n\n

Na papieri z\u00e1le\u017e\u00ed nielen v elektronickom obchode! B2B komunik\u00e1cia bude efekt\u00edvnej\u0161ia, ke\u010f ju podpor\u00edte tla\u010dov\u00fdmi materi\u00e1lmi. Vyu\u017eite silu tla\u010den\u00fdch katal\u00f3gov<\/a><\/strong>, obchodn\u00fdch zlo\u017eiek alebo bal\u00edkov s informa\u010dn\u00fdmi materi\u00e1lmi podan\u00fdch na hlavi\u010dkovom papieri a v zlo\u017eke s logom spolo\u010dnosti. Ak idete na stretnutie s klientom alebo obchodn\u00fdm partnerom, postarajte sa o firemn\u00e9 vizitky a drobn\u00e9 reklamn\u00e9 predmety, ktor\u00e9 v\u00e1m pom\u00f4\u017eu zanecha\u0165 dobr\u00fd dojem (napr. pozn\u00e1mkov\u00e9 bloky s logom alebo stoln\u00e9 kalend\u00e1re). Ako m\u00f4\u017eete vidie\u0165 v marketingu, ktor\u00fd sa venuje firm\u00e1m, je pre tla\u010den\u00e9 materi\u00e1ly st\u00e1le ve\u013ea priestoru a tento trend sa pravdepodobne dlho nezmen\u00ed.<\/p>\n\n\n\n

T\u00fdchto p\u00e1r\nargumentov sta\u010d\u00ed na to, aby sa dok\u00e1zalo, \u017ee tla\u010d je d\u00f4le\u017eit\u00fdm a efekt\u00edvnym\nn\u00e1strojom v ruk\u00e1ch podnikate\u013eov alebo marketingov\u00fdch pracovn\u00edkov. \u00da\u010dinne sa\nvyu\u017e\u00edva pri marketingov\u00fdch aktivit\u00e1ch vo v\u0161etk\u00fdch kan\u00e1loch a v\u010faka technol\u00f3gii\n(mo\u017enos\u0165 online objedn\u00e1vania) sa d\u00e1 realizova\u0165 jednoduch\u00fdm, \u013eahk\u00fdm a bezpe\u010dn\u00fdm\nsp\u00f4sobom.<\/p>\n\n\n\n

Tu<\/a><\/strong> si m\u00f4\u017eete objedna\u0165 vlastn\u00e9 v\u00fdtla\u010dky.<\/p>\n","protected":false},"excerpt":{"rendered":"

Papier zv\u00e1dza. M\u00e1 svoju vlastn\u00fa fyzickos\u0165, \u0161trukt\u00faru, v\u00f4\u0148u a skvele p\u00f4sob\u00ed na zmysly. Je to ove\u013ea lep\u0161\u00ed nosite\u013e em\u00f3ci\u00ed ne\u017e digit\u00e1lne m\u00e9di\u00e1. Zistite, ako ho m\u00f4\u017eete vyu\u017ei\u0165 pri efekt\u00edvnych marketingov\u00fdch…<\/p>\n","protected":false},"author":1,"featured_media":2413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2414"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=2414"}],"version-history":[{"count":1,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2414\/revisions"}],"predecessor-version":[{"id":2415,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2414\/revisions\/2415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/2413"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=2414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=2414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=2414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}