T\u00fato t\u00e9mu sme dos\u0165 podrobne op\u00edsali v tomto \u010dl\u00e1nku (pozri https:\/\/justprint.sk\/blog\/2021\/01\/vyniknite-uloha-obalov-v-e-commerce\/<\/em><\/a>). Pred necel\u00fdm rokom, v sk\u00famanej skupine pou\u017e\u00edvate\u013eov internetu vo veku 16-64 rokov a\u017e 81 % \u013eud\u00ed h\u013eadalo na webe produkty za \u00fa\u010delom ich k\u00fapy, a 74 % z nich si k\u00fapilo aspo\u0148 jednu polo\u017eku v ur\u010ditom internetovom obchode. Tento rok sa \u0161tatistiky pravdepodobne naklonia e\u0161te viac v prospech elektronick\u00e9ho obchodu. Ak vezmeme do \u00favahy, \u017ee na Slovensku m\u00e1me u\u017e asi 20 tis. internetov\u00fdch obchodov, v\u00fdsledn\u00e9 \u010d\u00edsla bud\u00fa pre firmy p\u00f4sobiace v tomto modeli predaja \u010doraz uspokojivej\u0161ie.<\/p>\n\n\n\n Nakupujeme\ninak ako nieko\u013eko rokov predt\u00fdm, ke\u010f bolo \u0165a\u017ek\u00e9 si predstavi\u0165, \u017ee si objedn\u00e1me\nv\u00e4\u010d\u0161inu tovaru bez toho, aby sme ho najsk\u00f4r videli na\u017eivo, vysk\u00fa\u0161ali alebo sa\nho dotkli. Nov\u00e9 technol\u00f3gie, mo\u017enosti, ktor\u00e9 pon\u00faka digitaliz\u00e1cia, a potreba zo\nstrany firiem, aby sa prisp\u00f4sobili \u201cnovej realite\u201d (vr\u00e1tane predpisov zakazuj\u00facich\npodnikanie v kamenn\u00fdch predajniach) \u2013 to s\u00fa len tri z mnoh\u00fdch aspektov, v\u010faka\nktor\u00fdm po\u010det online transakci\u00ed postupne rastie. Zauj\u00edmav\u00e9 je, \u017ee kupuj\u00facimi s\u00fa\n\u010doraz \u010dastej\u0161ie aj \u013eudia, ktor\u00ed doposia\u013e nepou\u017e\u00edvali internet tak \u010dasto.<\/p>\n\n\n\n V\u00fdskumy ukazuj\u00fa\n(…), \u017ee online spotreba je ove\u013ea racion\u00e1lnej\u0161ia, umo\u017e\u0148uje n\u00e1m dlh\u0161ie\npoprem\u00fd\u0161\u013ea\u0165 o k\u00fape, ktorej predch\u00e1dza h\u013eadanie inform\u00e1ci\u00ed o danom v\u00fdrobku alebo\nslu\u017ebe. Spotrebite\u013esk\u00fd v\u00fdskum Accenture COVID-19 Consumer Research uskuto\u010dnen\u00fd\n2. – 6. apr\u00edla 2020 zaznamenal tri dlhodob\u00e9 trendy ur\u00fdchlen\u00e9 pand\u00e9miou. Okrem\npodpory zdrav\u00e9ho \u017eivotn\u00e9ho \u0161t\u00fdlu a ochoty nakupova\u0165 od miestnych dod\u00e1vate\u013eov\ndoch\u00e1dza aj k zvy\u0161ovaniu vedomej spotreby. Spotrebitelia \u010dastej\u0161ie venuj\u00fa\npozornos\u0165 tomu, \u010do kupuj\u00fa, sna\u017eia sa menej plytva\u0165 potravinami, vedome si\nvyberaj\u00fa drah\u0161ie v\u00fdrobky a rozhoduj\u00fa sa pre trvalo udr\u017eate\u013enej\u0161ie mo\u017enosti.<\/p>\n\n\n\n Nako\u013eko trh s\nelektronick\u00fdm obchodom dynamicky rastie, v s\u00fa\u010dasnosti prebieha boj o pozornos\u0165\na budovanie sk\u00fasenosti z\u00e1kazn\u00edka, ktor\u00e9 ovplyvnia v\u00fdber a hodnotenie zna\u010dky.\nPremyslen\u00e1 kampa\u0148 s vyu\u017eit\u00edm tla\u010den\u00fdch materi\u00e1lov je zbra\u0148ou podnikate\u013ea, ktor\u00fd\nchce by\u0165 \u00faspe\u0161n\u00fd v online predaji. Tla\u010den\u00e9 materi\u00e1ly pom\u00e1haj\u00fa budova\u0165\nkonkuren\u010dn\u00fa v\u00fdhodu a zabezpe\u010duj\u00fa, aby si z\u00e1kazn\u00edci zapam\u00e4tali n\u00e1kupn\u00e9 z\u00e1\u017eitky\nove\u013ea dlh\u0161ie.<\/p>\n\n\n\n V\u0161etky prezentovan\u00e9 produkty si m\u00f4\u017eete objedna\u0165 tu<\/strong><\/a>. Vykon\u00e1vame tie\u017e ne\u0161tandardn\u00e9 objedn\u00e1vky (kontaktujte n\u00e1s tu<\/strong><\/a> alebo prostredn\u00edctvom \u010datu na webovej str\u00e1nke Justprint).<\/p>\n","protected":false},"excerpt":{"rendered":" Trh e-commerce neust\u00e1le rastie, \u010doraz viac nakupujeme prostredn\u00edctvom internetu a offline \u0165a\u017eisko sa pres\u00fava do obchodov, ktor\u00e9 m\u00f4\u017eeme nav\u0161t\u00edvi\u0165 iba virtu\u00e1lne. Pre\u010do o tom znova p\u00ed\u0161eme a ak\u00fd to m\u00e1…<\/p>\n","protected":false},"author":1,"featured_media":2294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2296"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":4,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"predecessor-version":[{"id":2300,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2296\/revisions\/2300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/2294"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Zmena n\u00e1kupn\u00fdch zvykov<\/strong><\/h2>\n\n\n\n
Ako s t\u00fdm s\u00favis\u00ed tla\u010d?<\/strong><\/h2>\n\n\n\n
![\"tla\u010d](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/05\/ecommerce1-1024x280.jpg\")
<\/figure>\n\n\n\n <\/h4>\n\n\n\n
\u279c Pribl\u00ed\u017eime si to na\npr\u00edklade, v ktorom sa zameriame na celkom neobvykl\u00e9 odvetvie v r\u00e1mci e-commerce\n\u2013 obchod s bicyklami, ktor\u00fd tie\u017e preniesol predaj na online kan\u00e1l.<\/h4>\n\n\n\n
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