{"id":2286,"date":"2021-05-06T10:30:26","date_gmt":"2021-05-06T08:30:26","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=2286"},"modified":"2021-05-06T11:04:18","modified_gmt":"2021-05-06T09:04:18","slug":"letaky-bez-tajomstiev-papiere-formaty-a-rozmery","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2021\/05\/letaky-bez-tajomstiev-papiere-formaty-a-rozmery\/","title":{"rendered":"Let\u00e1ky bez tajomstiev. Papiere, form\u00e1ty a rozmery"},"content":{"rendered":"\n<p>Let\u00e1k je \u2013 ako\nsa zd\u00e1 \u2013 najjednoduch\u0161\u00edm a z\u00e1rove\u0148 najob\u013e\u00fabenej\u0161\u00edm tla\u010diarensk\u00fdm produktom.\nAv\u0161ak spr\u00e1vny v\u00fdber papiera, techniky a grafick\u00fdch \u00faprav e\u0161te vo f\u00e1ze n\u00e1vrhu,\nm\u00f4\u017ee urobi\u0165 z tohto ka\u017edodenn\u00e9ho reklamn\u00e9ho n\u00e1stroja skuto\u010dn\u00e9 majstrovsk\u00e9\ndielo. Tentokr\u00e1t sa v \u010dl\u00e1nku podel\u00edme nieko\u013ek\u00fdmi trikmi, v\u010faka ktor\u00fdm sa\ndozviete, ako efekt\u00edvne up\u00fata\u0165 pozornos\u0165 pr\u00edjemcu, kde v\u00e1bni\u010dkou bude pr\u00e1ve\nlet\u00e1k.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chyt\u013eav\u00fd projekt<\/strong><\/h2>\n\n\n\n<p>Predt\u00fdm, ako\nprejdeme k diskusii o parametroch tohto produktu z h\u013eadiska polygrafie (m\u00e1m na\nmysli tak\u00e9 parametre, ako s\u00fa rozmery a form\u00e1ty let\u00e1kov), na chv\u00ed\u013eu sa zastav\u00edme\npri grafickom n\u00e1vrhu, preto\u017ee to pr\u00e1ve od neho by sme mali za\u010da\u0165. Ak m\u00e1 let\u00e1k\npril\u00e1ka\u0165 pozornos\u0165 a plni\u0165 svoju obchodn\u00fa \u00falohu (nab\u00e1da\u0165 nov\u00fdch alebo\nexistuj\u00facich z\u00e1kazn\u00edkov k n\u00e1kupu), mali by sme sa zamera\u0165 okrem in\u00e9ho na tieto\naspekty:<\/p>\n\n\n\n<ul><li>Grafick\u00e9 rozlo\u017eenie \u2013 malo by by\u0165 \u010ditate\u013en\u00e9 a po\u010det grafick\u00fdch prvkov a mno\u017estvo textu by nemali pre\u0165a\u017eova\u0165 a zbyto\u010dne za\u0165a\u017eova\u0165 projekt.<\/li><li>Farby \u2013 mali by by\u0165 vybran\u00e9 v s\u00falade s aktu\u00e1lnou farebnou paletou vizu\u00e1lnej identifik\u00e1cie, aby reklamn\u00fd materi\u00e1l mohol evokova\u0165 asoci\u00e1cie s na\u0161ou zna\u010dkou \u010di firmou.<\/li><li>P\u00edsma \u2013 nem\u00e1 zmysel to preh\u00e1\u0148a\u0165 s pr\u00edli\u0161 ve\u013ek\u00fdm po\u010dtom typov p\u00edsma. Celok by mal by\u0165 pre pr\u00edjemcu preh\u013eadn\u00fd a \u010ditate\u013en\u00fd. Dajte si pozor na vyrovnanie p\u00e1rov a spr\u00e1vnu ve\u013ekos\u0165 textu, aby sa zrak pr\u00edjemcu neunavoval, napr. preto, lebo p\u00edsmo je pr\u00edli\u0161 drobn\u00e9, alebo preto, \u017ee nadrozmern\u00fd nadpis zakr\u00fdva zvy\u0161ok.<\/li><\/ul>\n\n\n\n<p>Pred prist\u00fapen\u00edm k n\u00e1vrhu je dobr\u00e9 ma\u0165 predstavu o tom,<strong> ako by mal let\u00e1k vyzera\u0165 po tla\u010di<\/strong> \u2013 grafick\u00fd projekt pripraven\u00fd pre let\u00e1k DL bude vyzera\u0165 inak ako v pr\u00edpade \u0161tvorcov\u00e9ho obojstrann\u00e9ho let\u00e1ka.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"561\" height=\"425\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/05\/ulotka-cieta.jpg\" alt=\"Form\u00e1ty let\u00e1kov\" class=\"wp-image-2283\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/05\/ulotka-cieta.jpg 561w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/05\/ulotka-cieta-300x227.jpg 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Form\u00e1ty let\u00e1kov<\/strong><\/h2>\n\n\n\n<p>Pr\u00edli\u0161 ve\u013ea mo\u017enost\u00ed V\u00e1m m\u00f4\u017ee urobi\u0165 zbyto\u010dn\u00fd mix! Form\u00e1ty let\u00e1kov s\u00fa r\u00f4zne a ich kone\u010dn\u00e1 vo\u013eba ovplyvn\u00ed vzh\u013ead grafick\u00e9ho n\u00e1vrhu, ako u\u017e bolo pop\u00edsan\u00e9 vy\u0161\u0161ie. Na str\u00e1nke <a href=\"https:\/\/justprint.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Justprint.sk (otwiera si\u0119 na nowej zak\u0142adce)\">Justprint.sk<\/a> si m\u00f4\u017eete vybra\u0165 z nasleduj\u00facich form\u00e1tov let\u00e1kov:<\/p>\n\n\n\n<ul><li>Let\u00e1ky: A3, A4, A5, A6, DL a \u0161tvorcov\u00e9<\/li><li>Skladan\u00e9 let\u00e1ky: A3, A4, A5, A6 (vertik\u00e1lne a horizont\u00e1lne), DL (vertik\u00e1lne a horizont\u00e1lne) a \u0161tvorcov\u00e9<\/li><\/ul>\n\n\n\n<p>Pri v\u00fdbere form\u00e1tu let\u00e1ku sa zamerajte na spr\u00e1vu a mno\u017estvo inform\u00e1ci\u00ed, ktor\u00e9 maj\u00fa by\u0165 obsiahnut\u00e9 na tomto propaga\u010dnom materi\u00e1li. Prev\u00e1dzkujete internetov\u00fd obchod, kde pred\u00e1vate ru\u010dne vyr\u00e1ban\u00e9 \u0161perky a chcete do bal\u00edka pre z\u00e1kazn\u00edka prida\u0165 po\u010fakovanie a prezent\u00e1ciou 3 doplnkov\u00fdch produktov, ktor\u00e9 bud\u00fa nab\u00e1da\u0165 k opakovan\u00fdm n\u00e1kupom? Vyberte si form\u00e1ty let\u00e1kov, ktor\u00e9 dodaj\u00fa projektu eleganciu (tu m\u00f4\u017ee by\u0165 dobr\u00fdm rie\u0161en\u00edm \u0161tvorec). Prev\u00e1dzkujete pizzeriu a chcete na let\u00e1k umiestni\u0165 ve\u013ek\u00e9 mno\u017estvo textu, preto\u017ee ponuka je dlh\u0161ia ako \u0161pagety? Vyberte si <a href=\"https:\/\/justprint.sk\/skladany_letak\">let\u00e1k DL<\/a> \u2013 tento form\u00e1t V\u00e1m d\u00e1 naozaj neobmedzen\u00e9 mo\u017enosti!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"561\" height=\"425\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/05\/ulotka-dwustronna.jpg\" alt=\"Rozmery let\u00e1ku\" class=\"wp-image-2285\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/05\/ulotka-dwustronna.jpg 561w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/05\/ulotka-dwustronna-300x227.jpg 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rozmery let\u00e1ku<\/strong><\/h2>\n\n\n\n<p>V\u00fdber form\u00e1tu je spojen\u00fd s ve\u013ekos\u0165ou let\u00e1ku. Let\u00e1k DL bude ma\u0165 zjavne in\u00fa ve\u013ekos\u0165 ako \u0161tvorcov\u00fd let\u00e1k. Aby ste sa nestratili v mno\u017estve rozmerov, m\u00e1me pre V\u00e1s mal\u00fa pom\u00f4cku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dostupn\u00e9 rozmery let\u00e1kov:<\/strong><\/h3>\n\n\n\n<ul><li>A6 (105 x 148 mm)<\/li><li>A5 (148 x 210 mm)<\/li><li>A4 (210 x 297 mm)<\/li><li>A3 (297 x 420 mm)<\/li><li>DL (99 x 210 mm)<\/li><li>\u0160tvorec \u2013 na v\u00fdber 3 ve\u013ekosti (120 x 120 mm, 150 x 150 mm, 200 x 200 mm)<\/li><\/ul>\n\n\n\n<p><strong>Ak\u00e9 rozmery by mal ma\u0165 dan\u00fd let\u00e1k<\/strong>, bude z\u00e1visie\u0165 od n\u00e1vrhu, mno\u017estva obsahu a povahy produktu, vypl\u00fdvaj\u00facich zo z\u00e1meru grafick\u00e9ho dizajn\u00e9ra. Vysk\u00fa\u0161ajte let\u00e1ky r\u00f4znych ve\u013ekost\u00ed, v r\u00f4znych n\u00e1vrhoch, aby ste zistili, ktor\u00fd variant bude najlep\u0161ie vyhovova\u0165 v\u00e1\u0161mu publiku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A ak\u00fd podklad?<\/strong><\/h2>\n\n\n\n<p>V tla\u010diarenskom slangu je podkladom jednoducho papier, na ktorom bude vytla\u010den\u00fd projekt. <strong>V\u00fdber spr\u00e1vneho podkladu je rovnako d\u00f4le\u017eit\u00fd ako vy\u0161\u0161ie spomenut\u00e9,<\/strong> preto\u017ee ovplyvn\u00ed kone\u010dn\u00fd v\u00fdsledok tla\u010de. Zastupujete pr\u00e9miov\u00fa zna\u010dku a chcete, aby tla\u010den\u00e9 propaga\u010dn\u00e9 materi\u00e1ly odr\u00e1\u017eali jej charakter? Vyberte si <strong>papiere s vy\u0161\u0161ou gram\u00e1\u017eou<\/strong>. Je ekol\u00f3gia na prvom mieste v hodnot\u00e1ch Va\u0161ej zna\u010dky? Papier Kraftliner bude vtedy dobrou vo\u013ebou.<\/p>\n\n\n\n<p><strong>Ponuka Justprint.sk zah\u0155\u0148a: <\/strong><\/p>\n\n\n\n<ul><li>ofsetov\u00fd papier (90 g, 120 g, 150 g, 240 g)<\/li><li>matn\u00fd kriedov\u00fd papier (130 g, 170 g, 250 g)<\/li><li>leskl\u00fd kriedov\u00fd papier (130 g, 170 g, 250 g)<\/li><li>Kraftliner (170 g, 250 g)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Zistite viac o dostupn\u00fdch druhoch papiera:<\/h4>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"X4lDfULTZK\"><a href=\"https:\/\/justprint.sk\/blog\/2020\/11\/druhy-papiera-pre-tlac-papiere-natierane-nenatierane-a-kraftove\/\">Druhy papiera pre tla\u010d &#8211; papiere natieran\u00e9, nenatieran\u00e9 a kraftov\u00e9<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Druhy papiera pre tla\u010d &#8211; papiere natieran\u00e9, nenatieran\u00e9 a kraftov\u00e9&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2020\/11\/druhy-papiera-pre-tlac-papiere-natierane-nenatierane-a-kraftove\/embed\/#?secret=X4lDfULTZK\" data-secret=\"X4lDfULTZK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Od n\u00e1vrhu a\nv\u00fdroby dokonal\u00e9ho let\u00e1ku v\u00e1s del\u00ed u\u017e len p\u00e1r krokov. Je to jednoduch\u0161ie, ako si\nmysl\u00edte, ke\u010f viete ako na to! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u00e1k je \u2013 ako sa zd\u00e1 \u2013 najjednoduch\u0161\u00edm a z\u00e1rove\u0148 najob\u013e\u00fabenej\u0161\u00edm tla\u010diarensk\u00fdm produktom. Av\u0161ak spr\u00e1vny v\u00fdber papiera, techniky a grafick\u00fdch \u00faprav e\u0161te vo f\u00e1ze n\u00e1vrhu, m\u00f4\u017ee urobi\u0165 z tohto ka\u017edodenn\u00e9ho&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2286"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":3,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"predecessor-version":[{"id":2289,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2286\/revisions\/2289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/2284"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}