{"id":2182,"date":"2021-03-19T10:32:16","date_gmt":"2021-03-19T09:32:16","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=2182"},"modified":"2021-03-19T10:32:18","modified_gmt":"2021-03-19T09:32:18","slug":"uvedomela-tlac-ako-byt-eko-bez-toho-aby-sme-sa-vzdali-papierovych-reklamnych-materialov","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2021\/03\/uvedomela-tlac-ako-byt-eko-bez-toho-aby-sme-sa-vzdali-papierovych-reklamnych-materialov\/","title":{"rendered":"Uvedomel\u00e1 tla\u010d. Ako by\u0165 EKO bez toho, aby sme sa vzdali papierov\u00fdch reklamn\u00fdch materi\u00e1lov"},"content":{"rendered":"\n<p>M\u00f4\u017ee by\u0165 tla\u010d\nekologick\u00e1? Dnes m\u00e1me pre v\u00e1s nieko\u013eko tipov, ako obmedzi\u0165 negat\u00edvny vplyv\ntla\u010de na pr\u00edrodn\u00e9 prostredie, ak\u00e9 tla\u010diarensk\u00e9 met\u00f3dy zvoli\u0165 a nad ak\u00fdmi\nn\u00e1vykmi treba pracova\u0165, aby sa osved\u010den\u00e9 postupy vypl\u00fdvaj\u00face zo starostlivosti\no \u017eivotn\u00e9 prostredie stali st\u00e1lou \u010das\u0165ou pr\u00e1ce v oblasti tla\u010diarensk\u00fdch\nobjedn\u00e1vok.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u27a4 Presne identifikujte svoje potreby<\/strong><\/h2>\n\n\n\n<p>Predt\u00fdm, ako prejdeme k najmenej invaz\u00edvnym technik\u00e1m tla\u010de a v\u00fdberu papiera, je potrebn\u00e9 za\u010da\u0165 od z\u00e1kladov. Polo\u017ete si ot\u00e1zku: \u010do presne potrebujete a v akom mno\u017estve? Oplat\u00ed sa tla\u010di\u0165 viac, aby ste mali \u201ez\u00e1soby\u201d? Bude napr\u00edklad <a rel=\"noreferrer noopener\" aria-label=\"katal\u00f3g (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/justprint.sk\/lepeny_katalog\" target=\"_blank\">katal\u00f3g<\/a>, ktor\u00fd ste si pr\u00e1ve nechali vytla\u010di\u0165, aktu\u00e1lny aj za p\u00e1r mesiacov alebo rok? Ak Va\u0161e reklamn\u00e9 materi\u00e1ly vy\u017eaduj\u00fa \u010dast\u00fa aktualiz\u00e1ciu, objednajte si tak\u00fd n\u00e1klad, ktor\u00fd sa ur\u010dite spotrebuje. Neobjedn\u00e1vajte si tak\u00e9to v\u00fdrobky v nepotrebne ve\u013ekom mno\u017estve \u2013 let\u00e1ky alebo katal\u00f3gy, ktor\u00e9 zaberaj\u00fa miesto v skladov\u00fdch priestoroch, nie s\u00fa dobr\u00fdm rie\u0161en\u00edm. To ist\u00e9 plat\u00ed pre kalend\u00e1re \u2013 ak si ich objedn\u00e1te pr\u00edli\u0161 ve\u013ea \u2013 po uplynut\u00ed roku u\u017e kalend\u00e1r nebude nikto potrebova\u0165.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-1024x683.jpg\" alt=\"katalog tlac\" class=\"wp-image-2181\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-1024x683.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-300x200.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-768x512.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-1170x780.jpg 1170w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-1920x1280.jpg 1920w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-585x390.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/rsz_katalog_druk-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u27a4 \u00da\u017eitkov\u00e1 hodnota tla\u010de<\/strong><\/h2>\n\n\n\n<p>To je nie\u010do,\n\u010do m\u00f4\u017eete napl\u00e1nova\u0165 u\u017e vo f\u00e1ze n\u00e1vrhu. Oplat\u00ed sa objedn\u00e1va\u0165 tla\u010d nie\u010doho, \u010do\npo pre\u010d\u00edtan\u00ed alebo pozret\u00ed ide priamo do ko\u0161a, bez akejko\u013evek \u010fal\u0161ej interakcie\ns pr\u00edjemcom? Ak je to mo\u017en\u00e9, pok\u00faste sa pova\u017eova\u0165 v\u00e1\u0161 katal\u00f3g, let\u00e1k alebo\nvizitku za predmet vhodn\u00fd na opakovan\u00e9 pou\u017eitie. V pr\u00edpade katal\u00f3gu m\u00f4\u017eete\nnapr. vyhradi\u0165 miesto pre pozn\u00e1mky, \u00favahy alebo pridanie nejak\u00e9ho prvku\np\u00fataj\u00faceho pozornos\u0165, ktor\u00fd zaujme pr\u00edjemcu a vtiahne ho do predstavenej ponuky\nod prv\u00fdch str\u00e1n. Vizitka m\u00f4\u017ee ma\u0165 zauj\u00edmav\u00fd dizajn a let\u00e1k m\u00f4\u017ee napr. obsahova\u0165\nvopred ur\u010den\u00e9 z\u013eavov\u00e9 k\u00f3dy na n\u00e1kupy v nasleduj\u00facich mesiacoch, v\u010faka \u010domu si\nho z\u00e1kazn\u00edk uchov\u00e1 dlh\u0161ie, aby ho mohol nesk\u00f4r vyu\u017ei\u0165. Samozrejme, n\u00e1padov je\nove\u013ea viac!<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"383\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/canvas-pantone-com.jpg\" alt=\"letak\" data-id=\"2179\" data-link=\"https:\/\/justprint.sk\/blog\/canvas-pantone-com\/\" class=\"wp-image-2179\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/canvas-pantone-com.jpg 600w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/canvas-pantone-com-300x192.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/canvas-pantone-com-585x373.jpg 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption>Pantone.com<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"780\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/zrodlo-adsoftheworld-com-1024x780.jpg\" alt=\"vizitka\" data-id=\"2180\" data-link=\"https:\/\/justprint.sk\/blog\/zrodlo-adsoftheworld-com\/\" class=\"wp-image-2180\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/zrodlo-adsoftheworld-com-1024x780.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/zrodlo-adsoftheworld-com-300x228.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/zrodlo-adsoftheworld-com-768x585.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/zrodlo-adsoftheworld-com-1170x891.jpg 1170w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/zrodlo-adsoftheworld-com-585x445.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/03\/zrodlo-adsoftheworld-com.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Adsoftheworld.com<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u27a4 Digit\u00e1lna alebo ofsetov\u00e1 tla\u010d?<\/strong><\/h2>\n\n\n\n<p>Ak ste si u\u017e\nist\u00ed n\u00e1kladom a projektom, ktor\u00fd m\u00e1 okrem informa\u010dnej a estetickej hodnoty aj\n\u010fal\u0161\u00ed \u00fa\u017eitkov\u00fd aspekt, je \u010das zvoli\u0165 tla\u010diarensk\u00fa technol\u00f3giu, ktor\u00e1 bude\noptim\u00e1lna z h\u013eadiska v\u00fddavkov, ale z\u00e1rove\u0148 bude ma\u0165 najmen\u0161\u00ed negat\u00edvny dopad na\n\u017eivotn\u00e9 prostredie. Ak nepotrebujete ve\u013ek\u00e9 mno\u017estvo k\u00f3pi\u00ed (teda n\u00e1klad do 500\nk\u00f3pi\u00ed), pou\u017eite digit\u00e1lnu tla\u010d. Vo v\u00e4\u010d\u0161om meradle bude naopak dobr\u00e1 ofsetov\u00e1\ntla\u010d.<\/p>\n\n\n\n<p><strong>\ud83d\udca1 Zauj\u00edmavos\u0165: <\/strong>V <a rel=\"noreferrer noopener\" aria-label=\"Justprint (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/justprint.sk\/lepeny_katalog\" target=\"_blank\">Justprint<\/a> sami vyber\u00e1me optim\u00e1lnu technol\u00f3giu tla\u010de. V\u010faka tomu pri zad\u00e1van\u00ed objedn\u00e1vky m\u00f4\u017eete tento aspekt presko\u010di\u0165 a zamera\u0165 sa na in\u00e9 veci, ako je primeran\u00fd n\u00e1klad alebo v\u00fdber podkladu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00f4le\u017eit\u00e9:<\/h3>\n\n\n\n<p>Vy\u0161\u0161ie uveden\u00fd\nn\u00e1klad 500 kusov je \u201czmluvn\u00fd limit\u201c a m\u00f4\u017ee sa l\u00ed\u0161i\u0165 v z\u00e1vislosti od produktu.\nSt\u00e1va sa, \u017ee aj 100 katal\u00f3gov je tla\u010den\u00fdch ofsetom. Je to sp\u00f4soben\u00e9 zlo\u017eitos\u0165ou\ntla\u010diarensk\u00fdch v\u00fdrobkov, ktor\u00e1 je tak\u00e1 ve\u013ek\u00e1, \u017ee je niekedy \u0165a\u017ek\u00e9 jasne vybra\u0165\na poskytn\u00fa\u0165 hotov\u00e9 rie\u0161enie vo v\u00fdbere v\u00fdrobnej technol\u00f3gie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u27a4 V\u00fdber papiera<\/strong><\/h2>\n\n\n\n<p>Je to rovnako\nd\u00f4le\u017eit\u00e1 z\u00e1le\u017eitos\u0165 ako v\u00fdber technol\u00f3gie tla\u010de. Aj ke\u010f sa to nezd\u00e1, recyklovan\u00fd\npapier nie je najlep\u0161\u00edm rie\u0161en\u00edm, preto\u017ee nie je vhodn\u00fd pre v\u00e4\u010d\u0161inu v\u00fdtla\u010dkov\n(\u0165a\u017eko sa na\u0148 tla\u010d\u00ed a zni\u017euje \u010ditate\u013enos\u0165 textu).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p style=\"text-align:center\"><strong><font color=\"#1c2db1\"><span style=\"font-size: large\">D\u00f4le\u017eitej\u0161ie\nako v\u00fdber ekologick\u00e9ho papiera je, \u010di v\u00fdberom dan\u00e9ho typu podkladu nezbav\u00edme\nprodukt mo\u017enosti recykl\u00e1cie.<\/span><\/font><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u27a4 Kriedov\u00fd alebo ofsetov\u00fd papier?<\/strong><\/h2>\n\n\n\n<p>V\u0161etko z\u00e1vis\u00ed\nod met\u00f3dy tla\u010de a dostupn\u00e9ho rozpo\u010dtu. Kriedov\u00fd papier je lacnou surovinou, a\npreto je aj mimoriadne ob\u013e\u00faben\u00fd, ale treba pripomen\u00fa\u0165, ako vyzer\u00e1 proces v\u00fdroby\ntohto substr\u00e1tu (celul\u00f3zov\u00e9 jadro je potiahnut\u00e9 uhli\u010ditanom v\u00e1penat\u00fdm s\nbieliacimi pr\u00edsadami). Preto pri objedn\u00e1van\u00ed tla\u010de v n\u00e1klade vy\u0161\u0161om ako 500\nzmluvn\u00fdch k\u00f3pi\u00ed stoj\u00ed za to prem\u00fd\u0161\u013ea\u0165 o nenatieranom papieri \u2013 tak\u00fd v\u00fdtla\u010dok sa\n\u013eah\u0161ie recykluje ako rovnak\u00fd v\u00fdrobok vytla\u010den\u00fd na kriedovom papieri.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1\nPre\u010d\u00edtajte si tie\u017e:<\/h3>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"2j5Kfbrwrg\"><a href=\"https:\/\/justprint.sk\/blog\/2020\/11\/druhy-papiera-pre-tlac-papiere-natierane-nenatierane-a-kraftove\/\">Druhy papiera pre tla\u010d &#8211; papiere natieran\u00e9, nenatieran\u00e9 a kraftov\u00e9<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Druhy papiera pre tla\u010d &#8211; papiere natieran\u00e9, nenatieran\u00e9 a kraftov\u00e9&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2020\/11\/druhy-papiera-pre-tlac-papiere-natierane-nenatierane-a-kraftove\/embed\/#?secret=2j5Kfbrwrg\" data-secret=\"2j5Kfbrwrg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> \u27a4 Certifikovan\u00fd papier<\/strong><\/h2>\n\n\n\n<p>Pred objednan\u00edm projektu pre tla\u010d m\u00f4\u017eete tie\u017e po\u017eiada\u0165 o dostupnos\u0165 certifikovan\u00e9ho papiera. Jedn\u00e1 sa o drah\u0161ie mo\u017enos\u0165, ale stoj\u00ed za va\u0161u pozornos\u0165. Ak sa rozhodnete tla\u010di\u0165 na certifikovan\u00fd papier, m\u00f4\u017eete si by\u0165 ist\u00ed, \u017ee surovina poch\u00e1dza z kontrolovan\u00fdch plod\u00edn. Jedn\u00fdm z najzn\u00e1mej\u0161\u00edch certifik\u00e1tov je FSC (drevo na v\u00fdrobu papiera poch\u00e1dza z udr\u017eate\u013ene obhospodarovan\u00fdch plod\u00edn, ktor\u00e9 chr\u00e1nia biodiverzitu; a drevo sa \u0165a\u017e\u00ed leg\u00e1lne).<\/p>\n\n\n\n<p>Teraz viete, ako bl\u00edzko m\u00e1te k udr\u017eate\u013en\u00e9mu tla\u010de. Nemus\u00edte sa vzd\u00e1va\u0165 tla\u010den\u00fdch materi\u00e1lov, ale stoj\u00ed za to tla\u010di\u0165 vedomej\u0161ie! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4\u017ee by\u0165 tla\u010d ekologick\u00e1? Dnes m\u00e1me pre v\u00e1s nieko\u013eko tipov, ako obmedzi\u0165 negat\u00edvny vplyv tla\u010de na pr\u00edrodn\u00e9 prostredie, ak\u00e9 tla\u010diarensk\u00e9 met\u00f3dy zvoli\u0165 a nad ak\u00fdmi n\u00e1vykmi treba pracova\u0165, aby sa&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2182"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=2182"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2182\/revisions"}],"predecessor-version":[{"id":2184,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2182\/revisions\/2184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/2178"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=2182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=2182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=2182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}