{"id":2071,"date":"2021-02-11T12:03:53","date_gmt":"2021-02-11T11:03:53","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=2071"},"modified":"2021-02-12T12:34:49","modified_gmt":"2021-02-12T11:34:49","slug":"od-reklamy-po-umenie-kratka-historia-plagatu","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2021\/02\/od-reklamy-po-umenie-kratka-historia-plagatu\/","title":{"rendered":"Od reklamy po umenie. Kr\u00e1tka hist\u00f3ria plag\u00e1tu"},"content":{"rendered":"\n<p>Plag\u00e1t m\u00e1 obrovsk\u00fa komunika\u010dn\u00fa silu. M\u00f4\u017ee to by\u0165 reklamn\u00e9 m\u00e9dium, v\u00fdvesnou tabu\u013eou, miestom propag\u00e1cie a dokonca aj informa\u010dn\u00fdm bodom. Ako to, \u017ee v \u010dasoch internetovej revol\u00facie plag\u00e1ty st\u00e1le pri\u0165ahuj\u00fa, l\u00e1kaj\u00fa a \u00fa\u010dinne up\u00fatavaj\u00fa na\u0161u pozornos\u0165? <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Hist\u00f3ria <a href=\"https:\/\/justprint.sk\/produkty\/plagaty\">plag\u00e1tu<\/a> sa za\u010d\u00edna na prelome 17. a 18. storo\u010dia a ak predpoklad\u00e1me, \u017ee poster bol prototypom plag\u00e1tu &#8211; jeho korene siahaj\u00fa do 15. storo\u010dia. Poster mal hlavne informat\u00edvny alebo reklamn\u00fd charakter. Postupom \u010dasu sa z tejto formy vyvinul plag\u00e1t, ktor\u00fd je dnes mo\u017en\u00e9 pova\u017eova\u0165 za jednu z oblast\u00ed umenia. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Od informa\u010dnej funkcie po formu umeleck\u00e9ho vyjadrenia<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c Par\u00ed\u017eska\nBoh\u00e9ma otv\u00e1ra nov\u00fa kapitolu<\/h3>\n\n\n\n<p>Zrod plag\u00e1tu ohlasuj\u00fa litografie Rouchona a Badryho a diela postimpresionistick\u00e9ho umelca Henriho de Toulouse &#8211; Lautreca. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"429\" height=\"600\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-12.jpg\" alt=\"hist\u00f3ria plag\u00e1tu - Henri de Tolouse-Lautrec\" data-id=\"2055\" data-link=\"https:\/\/justprint.sk\/blog\/posters-12\/\" class=\"wp-image-2055\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-12.jpg 429w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-12-215x300.jpg 215w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><figcaption>Henri de Tolouse-Lautrec<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"564\" height=\"748\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-13.jpg\" alt=\"hist\u00f3ria plag\u00e1tu - Henri de Tolouse-Lautrec\" data-id=\"2056\" data-link=\"https:\/\/justprint.sk\/blog\/posters-13\/\" class=\"wp-image-2056\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-13.jpg 564w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-13-226x300.jpg 226w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption>Henri de Tolouse-Lautrec<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"693\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-25-693x1024.jpg\" alt=\"hist\u00f3ria plag\u00e1tu - Henri de Tolouse-Lautrec\" data-id=\"2068\" data-link=\"https:\/\/justprint.sk\/blog\/posters-25\/\" class=\"wp-image-2068\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-25-693x1024.jpg 693w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-25-203x300.jpg 203w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-25-768x1135.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-25-585x864.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-25.jpg 957w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><figcaption>Henri de Tolouse-Lautrec<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p>Za otca plag\u00e1tu sa v\u0161ak pova\u017euje Jules Cheret. Jeho diela s\u00fa \u013eahko rozpoznate\u013en\u00e9 &#8211; jasn\u00e9, jednoduch\u00e9 a odkazuj\u00face na impresionistick\u00fa ma\u013ebu zd\u00f4raznen\u00fa jedine\u010dn\u00fdm p\u00edsmom. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"739\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-9-739x1024.jpg\" alt=\"Jules Cheret plakat -1\" data-id=\"2052\" data-link=\"https:\/\/justprint.sk\/blog\/posters-9\/\" class=\"wp-image-2052\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-9-739x1024.jpg 739w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-9-217x300.jpg 217w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-9-768x1064.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-9-585x810.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-9.jpg 1008w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><figcaption>Jules Cheret<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"727\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-10-727x1024.jpg\" alt=\"Jules Cheret plakat -2\" data-id=\"2053\" data-link=\"https:\/\/justprint.sk\/blog\/posters-10\/\" class=\"wp-image-2053\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-10-727x1024.jpg 727w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-10-213x300.jpg 213w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-10-768x1082.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-10-1170x1648.jpg 1170w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-10-585x824.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-10.jpg 1200w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><figcaption>Jules Cheret<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"709\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-11-709x1024.jpg\" alt=\"Jules Cheret plakat -3\" data-id=\"2054\" data-link=\"https:\/\/justprint.sk\/blog\/posters-11\/\" class=\"wp-image-2054\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-11-709x1024.jpg 709w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-11-208x300.jpg 208w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-11-768x1109.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-11-585x845.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-11.jpg 900w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><figcaption>Jules Cheret<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p><strong>Zauj\u00edmavos\u0165:<\/strong> Historici umenia datuj\u00fa zrod umeleck\u00e9ho plag\u00e1tu do druhej polovice 19. storo\u010dia. Vyn\u00e1lez litografickej techniky, v\u010faka ktorej bolo mo\u017en\u00e9 zavies\u0165 farebnos\u0165 a lep\u0161ie prepoji\u0165 ilustr\u00e1ciu s textom, umo\u017enil rozvoj umeleckej oblasti, akou je plag\u00e1t.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc49 Pozrite sa, ak\u00e9 plag\u00e1ty si m\u00f4\u017eete objedna\u0165 <a href=\"https:\/\/justprint.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"na Justprint (otwiera si\u0119 na nowej zak\u0142adce)\">na Justprint<\/a> \ud83d\udc48<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c\nSecesia a in\u0161pir\u00e1cie japonsk\u00fdm umen\u00edm<\/h3>\n\n\n\n<p>Koniec dev\u00e4tn\u00e1steho storo\u010dia je \u0161peci\u00e1lnym obdob\u00edm pre plag\u00e1t &#8211; rod\u00ed secesia in\u0161pirovan\u00e1 umen\u00edm \u010ealek\u00e9ho v\u00fdchodu &#8211; trend, ktor\u00e9ho najv\u00e4\u010d\u0161\u00edmi predstavite\u013emi boli Aubrey Vincent Beardsley a Alfons Mucha.  <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-5 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"375\" height=\"500\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-5.jpg\" alt=\"Aubrey Vintent Beardsley - hist\u00f3ria plag\u00e1tu\" data-id=\"2048\" data-link=\"https:\/\/justprint.sk\/blog\/posters-5\/\" class=\"wp-image-2048\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-5.jpg 375w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-5-225x300.jpg 225w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><figcaption>Aubrey Vintent Beardsley<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"213\" height=\"500\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-14.jpg\" alt=\"Aubrey Vintent Beardsley - hist\u00f3ria plag\u00e1tu\" data-id=\"2057\" data-link=\"https:\/\/justprint.sk\/blog\/posters-14\/\" class=\"wp-image-2057\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-14.jpg 213w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-14-128x300.jpg 128w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><figcaption>Alfons Mucha<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"503\" height=\"1000\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-15.jpg\" alt=\"Aubrey Vintent Beardsley - hist\u00f3ria plag\u00e1tu\" data-id=\"2058\" data-link=\"https:\/\/justprint.sk\/blog\/posters-15\/\" class=\"wp-image-2058\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-15.jpg 503w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-15-151x300.jpg 151w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><figcaption>Alfons Mucha<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c Posterov\u00fd boom<\/h3>\n\n\n\n<p>Dvadsiate storo\u010die je obdob\u00edm, ke\u010f bol plag\u00e1t v rozkvete. Spolu s technologick\u00fdm pokrokom sa menia mo\u017enosti vyjadrovania prostredn\u00edctvom tohto typu vizu\u00e1lnej komunik\u00e1cie, a v\u00fdvoj fotografie za\u010d\u00edna \u00e9ru aplikovanej grafiky, po ktorej je dopyt v\u00e4\u010d\u0161\u00ed ako kedyko\u013evek predt\u00fdm. Druh\u00e1 polovica dvadsiateho storo\u010dia patr\u00ed filmov\u00e9mu plag\u00e1tu &#8211; pr\u00e1ve vtedy vznikaj\u00fa prv\u00e9 &#8211; a dnes kultov\u00e9 &#8211; plag\u00e1ty s hrdinami najv\u00e4\u010d\u0161\u00edch kinohitov.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-7 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"675\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1-675x1024.jpeg\" alt=\"Monthy Python plakat\" data-id=\"2041\" data-link=\"https:\/\/justprint.sk\/blog\/posters-1\/\" class=\"wp-image-2041\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1-675x1024.jpeg 675w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1-198x300.jpeg 198w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1-768x1166.jpeg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1-585x888.jpeg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1.jpeg 840w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"681\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2-681x1024.jpeg\" alt=\"Star Wars plagat\" data-id=\"2043\" data-link=\"https:\/\/justprint.sk\/blog\/posters-2\/\" class=\"wp-image-2043\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2-681x1024.jpeg 681w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2-200x300.jpeg 200w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2-768x1155.jpeg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2-585x880.jpeg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2.jpeg 840w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"675\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-3-675x1024.jpeg\" alt=\"Jaws plagat\" data-id=\"2045\" data-link=\"https:\/\/justprint.sk\/blog\/posters-3\/\" class=\"wp-image-2045\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-3-675x1024.jpeg 675w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-3-198x300.jpeg 198w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-3-768x1166.jpeg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-3-585x888.jpeg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-3.jpeg 840w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c Zmes techn\u00edk a svetov<\/h3>\n\n\n\n<p>S\u00fa\u010dasn\u00fd plag\u00e1t je zmesou trendov a techn\u00edk, ktor\u00e9 sa navz\u00e1jom prel\u00ednaj\u00fa, a umelci \u010derpaj\u00faci z minulosti pon\u00fakaj\u00fa \u00faplne nov\u00fa kvalitu a vytv\u00e1raj\u00fa diela, ktor\u00e9 si hrdinovia za\u0161l\u00fdch epoch nemohli dovoli\u0165. Pokro\u010dil\u00e9 grafick\u00e9 programy umo\u017e\u0148uj\u00fa spojenie modern\u00fdch techn\u00edk s kresbou, fotografiou a ma\u013ebou, \u010do pom\u00e1ha e\u0161te lep\u0161ie vyjadri\u0165 umelcovu v\u00edziu. Jedinou v\u00fdzvou je tla\u010d &#8211; tla\u010diarensk\u00fd priemysel mus\u00ed dr\u017ea\u0165 krok s digit\u00e1lnym pokrokom, aby sa plag\u00e1t aj na\u010falej radil medzi najob\u013e\u00fabenej\u0161ie tla\u010den\u00e9 materi\u00e1ly.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-9 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"610\" height=\"815\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1.jpg\" alt=\"Magdiel Lopez -1\" data-id=\"2042\" data-link=\"https:\/\/justprint.sk\/blog\/posters-1-2\/\" class=\"wp-image-2042\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1.jpg 610w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1-225x300.jpg 225w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-1-585x782.jpg 585w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><figcaption>Magdiel Lopez<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"610\" height=\"815\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2.jpg\" alt=\"Magdiel Lopez -2\" data-id=\"2044\" data-link=\"https:\/\/justprint.sk\/blog\/posters-2-2\/\" class=\"wp-image-2044\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2.jpg 610w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2-225x300.jpg 225w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-2-585x782.jpg 585w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><figcaption>Magdiel Lopez<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"610\" height=\"815\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-27.jpg\" alt=\"Magdiel Lopez -3\" data-id=\"2070\" data-link=\"https:\/\/justprint.sk\/blog\/posters-27\/\" class=\"wp-image-2070\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-27.jpg 610w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-27-225x300.jpg 225w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/posters-27-585x782.jpg 585w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><figcaption>Magdiel Lopez<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pre\u010d\u00edtajte si tie\u017e \u261f<\/h4>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-justprint-sk-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LYFr4D7sdx\"><a href=\"https:\/\/justprint.sk\/blog\/2019\/12\/formaty-a-rozmery-plagatov-alebo-ked-to-uvidim-pochopim-to\/\">Form\u00e1ty a rozmery plag\u00e1tov, alebo ke\u010f to uvid\u00edm, pochop\u00edm to<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Form\u00e1ty a rozmery plag\u00e1tov, alebo ke\u010f to uvid\u00edm, pochop\u00edm to&#8221; &#8212; Justprint.sk Blog\" src=\"https:\/\/justprint.sk\/blog\/2019\/12\/formaty-a-rozmery-plagatov-alebo-ked-to-uvidim-pochopim-to\/embed\/#?secret=LYFr4D7sdx\" data-secret=\"LYFr4D7sdx\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00da\u017eitkov\u00e1 funkcia\nplag\u00e1tu (informa\u010dn\u00e1, reklamn\u00e1) sa dnes prel\u00edna s v\u00fdtvormi so siln\u00fdm, umeleck\u00fdm\na nekomer\u010dn\u00fdm prejavom. Dva svety &#8211; zdanlivo nezmierite\u013en\u00e9, funguj\u00fa v symbi\u00f3ze\na pre obe koncepcie je miesto, a to vo svete reklamy, ako aj umenia.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Ob\u00e1lka \u010dl\u00e1nku:\nKoncepcia plag\u00e1tov pre zna\u010dku BURN, projekt: agent\u00fara BETCParis<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plag\u00e1t m\u00e1 obrovsk\u00fa komunika\u010dn\u00fa silu. M\u00f4\u017ee to by\u0165 reklamn\u00e9 m\u00e9dium, v\u00fdvesnou tabu\u013eou, miestom propag\u00e1cie a dokonca aj informa\u010dn\u00fdm bodom. Ako to, \u017ee v \u010dasoch internetovej revol\u00facie plag\u00e1ty st\u00e1le pri\u0165ahuj\u00fa, l\u00e1kaj\u00fa&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2071"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":3,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"predecessor-version":[{"id":2076,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2071\/revisions\/2076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/2047"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}