Pantone je jednou z najuzn\u00e1vanej\u0161\u00edch spolo\u010dnost\u00ed na svete vyu\u017e\u00edvaj\u00facich farebn\u00fd priestor<\/strong>. Spolo\u010dnos\u0165 zalo\u017eil Lawrence Herbert v roku 1963 v americkom meste Carlstadt. Od sam\u00e9ho za\u010diatku organiz\u00e1cia zdru\u017euje \u0161irok\u00fa skupinu uzn\u00e1van\u00fdch \u0161pecialistov od navrhovania farieb a odborn\u00edci-farbiari poch\u00e1dzaj\u00fa z r\u00f4znych priemyseln\u00fdch odvetv\u00ed, od textiln\u00e9ho priemyslu a\u017e po priemyseln\u00fd dizajn. Pantone sk\u00fama farebn\u00e9 trendy<\/strong>, pri\u010dom ich vzorkovn\u00edky pou\u017e\u00edvaj\u00fa grafici, dizajn\u00e9ri, \u010di tie\u017e \u013eudia, ktor\u00ed nie s\u00fa priamo spojen\u00ed s kreat\u00edvnym priemyslom, ale sl\u00e1vna farebn\u00e1 paleta je pre nich zdrojom in\u0161pir\u00e1cie.<\/p>\n\n\n\n U\u017e 20 rokov vyber\u00e1 spolo\u010dnos\u0165 Pantone farbu roka na z\u00e1klade svojej vlastnej farebnej palety<\/strong>. Z\u00e1stupcovia pobo\u010diek z r\u00f4znych kraj\u00edn sa stret\u00e1vaj\u00fa na jednom vybranom mieste, aby prediskutovali, ktor\u00e1 farba si zasl\u00fa\u017ei titul Pantone Color of the Year.<\/strong>\u00a0 Dvojd\u0148ov\u00e9 rokovania s\u00fa ukon\u010den\u00e9 rozhodnut\u00edm, ktor\u00e9 mus\u00ed by\u0165 schv\u00e1len\u00e9 rok vopred. V\u00fdsledky stretnutia s\u00fa zverejnen\u00e9 v \u0161pecializovanej pr\u00edru\u010dke PantoneView, ktor\u00e1 ur\u010duje trendy pre nadch\u00e1dzaj\u00facu sez\u00f3nu. <\/p>\n\n\n\n \u201cV Pantone Color Institute m\u00e1me glob\u00e1lny t\u00edm odborn\u00edkov na predpovedanie trendov \u2013 analyzuj\u00fa s\u00fa\u010dasn\u00e9 farebn\u00e9 vplyvy a predpovedaj\u00fa bud\u00face farebn\u00e9 trendy s predstihom dvoch a\u017e piatich rokov. \u010clenovia t\u00edmu sa podie\u013eaj\u00fa na predpovedan\u00ed trendov pre popredn\u00e9 firmy zaoberaj\u00face sa materi\u00e1lmi a pre m\u00f3dny priemysel.\u201d – Laurie Pressman, viceprezident PANTONE Color Institute<\/strong>.<\/p>\n\n\n\n Farba roka\nreprezentuje to, \u010do sa v s\u00fa\u010dasnosti deje vo svete a kult\u00fare, a odkazuje na\nmakroekonomick\u00e9 trendy, dizajn, m\u00f3du a v\u0161eobecn\u00fa spolo\u010densk\u00fa n\u00e1ladu.<\/p>\n\n\n\n Aby sme tejto\nmy\u0161lienke lep\u0161ie porozumeli, ni\u017e\u0161ie uv\u00e1dzame nieko\u013eko od\u00f4vodnen\u00ed pre v\u00fdber\nfarieb roka z predch\u00e1dzaj\u00facich rokov.<\/p>\n\n\n\n Rose Quartz a Serenity s\u00fa farby, ktor\u00e9 s\u00fa liekom na starosti modern\u00e9ho sveta pln\u00e9ho stresu, v ktorom s\u00fa najd\u00f4le\u017eitej\u0161\u00edmi hodnotami bezpe\u010dnos\u0165, v\u0161\u00edmavos\u0165 a dobr\u00e9 rozpolo\u017eenie.<\/p>\n\n\n\n Zvolen\u00fd odtie\u0148 sa vz\u0165ahuje na prv\u00e9 jarn\u00e9 dni, kedy sa pr\u00edroda preb\u00fadza k \u017eivotu. Neutr\u00e1lna farba, ktor\u00e1 sa objavuje v\u0161ade \u2013 v m\u00f3de, dizajne, architekt\u00fare a \u00fazemnom pl\u00e1novan\u00ed. Greenery je tie\u017e symbolom ekologick\u00e9ho smeru.<\/p>\n\n\n\n Violet Ultra Violet je komplexn\u00e1 farba, ktor\u00e1 evokuje tajomstv\u00e1 vesm\u00edru, d\u00e1va predzves\u0165 toho, \u010do je pred \u013eudstvom, a symbolizuje vesm\u00edr s jeho neobmedzen\u00fdmi mo\u017enos\u0165ami. Tento odtie\u0148 symbolizuje originalitu, vynaliezavos\u0165 a progres\u00edvne myslenie. <\/p>\n\n\n\n Tlmen\u00e1 \u0161ed\u00e1 a \u017eiariv\u00e1 \u017elt\u00e1 odr\u00e1\u017eaj\u00fa to, \u010do v\u017edy existovalo. \u2013 \u0160ed\u00e1 je farbou kamienkov na pl\u00e1\u017ei, kame\u0148ov a sk\u00e1l, ktor\u00e9 s\u00fa okolo n\u00e1s u\u017e mili\u00f3ny rokov. \u017dlt\u00e1 farba ozna\u010duje teplo slne\u010dn\u00e9ho \u017eiarenia, znamen\u00e1 n\u00e1dej, pozit\u00edvne myslenie a nie\u010do, na \u010do sa oplat\u00ed \u010daka\u0165.<\/p>\n\n\n\n Farebn\u00e9 n\u00e1vrhy predlo\u017een\u00e9 spolo\u010dnos\u0165ou Pantone s\u00fa rozhoduj\u00face pre n\u00e1vrh\u00e1rov a z\u00e1stupcov kreat\u00edvneho priemyslu. Spolo\u010dnos\u0165 podporuje autorov v ka\u017edej f\u00e1ze pr\u00e1ce, od anal\u00fdzy trendov a\u017e po v\u00fdber farieb. Vzorkovn\u00edky Pantone s\u00fa nenahradite\u013enou pomocou pri navrhovan\u00ed log<\/strong>, tvorbe imid\u017eu firmy, marketingov\u00fdch materi\u00e1lov, grafick\u00e9ho dizajnu alebo anim\u00e1ci\u00ed. V polygrafii<\/a> sa farby Pantone pou\u017e\u00edvaj\u00fa pri realiz\u00e1cii objedn\u00e1vok, kde je obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9 reprodukova\u0165 konkr\u00e9tnu farbu bez oh\u013eadu na zvolen\u00fd podklad a technol\u00f3giu tla\u010de. <\/p>\n\n\n\n Grafika na ob\u00e1lke: Pantone <\/p>\n","protected":false},"excerpt":{"rendered":" Tesne pred koncom roka 2020 Pantone ozn\u00e1mila farby, ktor\u00e9 bud\u00fa dominova\u0165 v roku 2021. Rozhodnutia tejto spolo\u010dnosti ka\u017ed\u00fd rok ur\u010dovali smer pr\u00e1ce dizajn\u00e9rov a z\u00e1stupcov kreat\u00edvnych odvetv\u00ed. Odkia\u013e sa vzala…<\/p>\n","protected":false},"author":1,"featured_media":2036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2038"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=2038"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2038\/revisions"}],"predecessor-version":[{"id":2040,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2038\/revisions\/2040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=2038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=2038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=2038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Pantone](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-3-1024x1024.jpg\")
![\"Pantone](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-4-1024x1024.jpg\")
Farba roku pod\u013ea Pantone<\/strong><\/h2>\n\n\n\n
![\"](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-12-1024x1024.jpg\")
<\/figure>\n\n\n\n![\"](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-1-1024x636.png\")
<\/figure>\n\n\n\nAk\u00e1 filozofia stoj\u00ed za iniciat\u00edvou Color of the Year?<\/strong><\/h3>\n\n\n\n
Farby\nsteles\u0148uj\u00fa na\u0161e spolo\u010dn\u00e9 sk\u00fasenosti a odr\u00e1\u017eaj\u00fa to, \u010do sa deje v glob\u00e1lnej kult\u00fare\nv danom okamihu.<\/h3>\n\n\n\n
\u26ab 2016 PANTONE 13-1520 Rose Quartz i PANTONE 15-3919 Serenity<\/strong><\/h4>\n\n\n\n
![\"Farba](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-1-1024x512.jpg\")
<\/figure>\n\n\n\n\u26ab 2017 PANTONE 15-0343 Greenery<\/strong><\/h4>\n\n\n\n
![\"2017](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-2.jpg\")
<\/figure>\n\n\n\n\u26ab 2018 PANTONE 18-3838 Ultra <\/strong><\/h4>\n\n\n\n
![\"2018](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-10-1024x576.jpg\")
<\/figure>\n\n\n\n\u26ab 2021 PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating<\/strong><\/h4>\n\n\n\n
![\"Farba](\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2021\/02\/pantone-1.jpeg\")
<\/figure>\n\n\n\n