{"id":2016,"date":"2021-01-19T09:13:09","date_gmt":"2021-01-19T08:13:09","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=2016"},"modified":"2021-03-12T10:21:50","modified_gmt":"2021-03-12T09:21:50","slug":"vyniknite-uloha-obalov-v-e-commerce","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2021\/01\/vyniknite-uloha-obalov-v-e-commerce\/","title":{"rendered":"Vyniknite! \u00daloha obalov v e-commerce"},"content":{"rendered":"\n

Ned\u00e1vno sa na na\u0161om blogu objavil preh\u013ead in\u0161pirat\u00edvnych pr\u00edkladov v obalovom priemysle (tento \u010dl\u00e1nok n\u00e1jdete tu<\/a><\/strong>) a text sa stal ak\u00fdmsi \u00favodom do novej kateg\u00f3rie produktov na na\u0161om webe<\/a><\/strong>.  Dnes v tejto t\u00e9me pokra\u010dujeme, ideme o krok \u010falej a zameriame sa na podstatu obalov v obchode, pri\u010dom sa pozrieme na ich \u00falohu najm\u00e4 v elektronickom obchode. Pre\u010do sa zameriavame na online obchod? Dozviete sa to po pre\u010d\u00edtan\u00ed nasleduj\u00faceho odstavca. \u010eal\u0161ie odstavce bud\u00fa e\u0161te zauj\u00edmavej\u0161ie!<\/p>\n\n\n\n\n\n\n\n

\ud83d\udce6 \u010coraz viac nakupujeme online<\/strong><\/h2>\n\n\n\n

Po\u010det pou\u017e\u00edvate\u013eov internetu, ktor\u00ed ka\u017ed\u00e9ho d\u0148a uskuto\u010d\u0148uj\u00fa online transakcie, neust\u00e1le rastie. Situ\u00e1cia spojen\u00e1 s COVID-19 tento trend e\u0161te posilnila a v\u0161etko nazna\u010duje, \u017ee tento model n\u00e1kupu sa bude na\u010falej posil\u0148ova\u0165. \u0160tatistiky hovoria samy za seba, sta\u010d\u00ed sa pozrie\u0165 na glob\u00e1lne \u00fadaje z j\u00fana 2020 – v sk\u00famanej skupine pou\u017e\u00edvate\u013eov internetu vo veku 16 – 64 rokov 81% \u013eud\u00ed h\u013eadalo na webe produkty, aby mohli nak\u00fapi\u0165, a 74% si k\u00fapilo aspo\u0148 jednu polo\u017eku v internetovom obchode<\/strong>. Tieto v\u00fdsledky nazna\u010duj\u00fa, \u017ee elektronick\u00fd obchod pr\u00e1ve vstupuje do \u201ezlat\u00e9ho veku\u201d a je vhodn\u00fd \u010das prem\u00fd\u0161\u013ea\u0165 o online obchode (ak ho e\u0161te nem\u00e1te) alebo sa rozv\u00edja\u0165 v tejto oblasti, ber\u00fac do \u00favahy n\u00e1kupn\u00fd proces, ponuku produktov, logistiku a samozrejme obalov\u00e9 materi\u00e1ly.<\/p>\n\n\n\n

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\ud83d\udc49 Viac \u00fadajov v spr\u00e1ve:<\/strong> https:\/\/www.slideshare.net\/DataReportal\/digital-2020-july-global-statshot-report-july-2020-v01<\/a>.<\/p>\n\n\n\n

\n\n\n\n

\ud83d\udce6 Online predaj – \u0161ance a v\u00fdzvy<\/strong><\/h2>\n\n\n\n

N\u00e1kup online sa\nl\u00ed\u0161i od n\u00e1kupu tovaru v kamennej predajni. Niektor\u00e9 prvky ch\u00fdbaj\u00fa (mo\u017enos\u0165\ndotknutia produktu z police, ohmata\u0165 ho, vizualizova\u0165 jeho rozmery), existuj\u00fa\nv\u0161ak aj tak\u00e9, ktor\u00e9 bud\u00fa vhodn\u00e9 iba pre t\u00fato formu n\u00e1kupu tovaru. Pr\u00edkladom s\u00fa\nprepravn\u00e9 obaly – zdanlivo ni\u010d zvl\u00e1\u0161tne, iba krabica, ktor\u00e1 chr\u00e1ni tovar po\u010das\nprepravy. Naozaj je to len o tom? Vn\u00edmanie obalov sa men\u00ed a majitelia zna\u010diek\nich \u010doraz \u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa ako nosi\u010d vizu\u00e1lnej identifik\u00e1cie, \u010fal\u0161ie miesto\nna komunik\u00e1ciu hodn\u00f4t zna\u010dky a ako zjavn\u00fd reklamn\u00fd materi\u00e1l.<\/p>\n\n\n\n

\n\n\n\n

\ud83d\udca1\nSk\u00fasenosti pou\u017e\u00edvate\u013ea pri vybalen\u00ed bal\u00edka by mali by\u0165 emot\u00edvne. Zaba\u013ete ich s\nn\u00e1le\u017eitou starostlivos\u0165ou.<\/h4>\n\n\n\n
\n\n\n\n

\ud83d\udce6 Dobr\u00fd n\u00e1pad je polovica \u00faspechu<\/strong><\/h2>\n\n\n\n

Objedn\u00e1vka by mala up\u00fata\u0165 pozornos\u0165 a robi\u0165 skvel\u00fd dojem u\u017e vo f\u00e1ze rozba\u013eovania bal\u00edka. Obr\u00e1zok zna\u010dky umiestnen\u00fd na po\u0161tovej krabici, zauj\u00edmav\u00e1 potla\u010d, ktor\u00e1 je predzves\u0165ou toho, \u010do je vo vn\u00fatri, alebo motto alebo osobn\u00e1 spr\u00e1va vytla\u010den\u00e1 p\u00edsmom, ktor\u00e9 pripom\u00edna rukopis – to s\u00fa najob\u013e\u00fabenej\u0161ie n\u00e1pady, aj ke\u010f zoznam r\u00f4znych aplik\u00e1ci\u00ed je ove\u013ea dlh\u0161\u00ed. <\/p>\n\n\n\n

  • \"krabi\u010dky\"<\/figure><\/li>
  • \"obalov\u00e9<\/figure><\/li><\/ul>\n\n\n\n

    \ud83d\udce6 Najlep\u0161ie postupy, ktor\u00e9 pou\u017e\u00edvaj\u00fa t\u00ed najlep\u0161\u00ed!<\/strong><\/h2>\n\n\n\n

    Z\u00e1kazn\u00edci oce\u0148uj\u00fa n\u00e1kupy v obchodoch, ktor\u00e9 sa okrem \u0161tandardnej objedn\u00e1vky sna\u017eia pokloni\u0165 kupuj\u00facemu a z\u00edska\u0165 si jeho priaze\u0148 pridan\u00edm malej bezplatnej n\u00e1lepky alebo osobn\u00e9ho let\u00e1ku so z\u013eavou na \u010fal\u0161ie n\u00e1kupy. Z\u00e1kazn\u00edci, ktor\u00ed dostan\u00fa dokonca symbolick\u00fd dar\u010dek alebo len mil\u00fa mali\u010dkos\u0165, hodnotia z\u00e1\u017eitok z nakupovania lep\u0161ou zn\u00e1mkou. <\/p>\n\n\n\n

    Pozrite sa, ako m\u00f4\u017eete zv\u00fdrazni\u0165 svoju z\u00e1sielku: <\/strong><\/p>\n\n\n\n

    • \"vyroba<\/figure><\/li>
    • \"boxy\"<\/figure><\/li>
    • \"V\u00fdroba<\/figure><\/li><\/ul>\n\n\n\n

      \ud83d\udce6 Druh\u00fd \u017eivot obalu<\/strong><\/h2>\n\n\n\n

      Je dobr\u00e9, ak\ndizajn obalu predpoklad\u00e1 viacn\u00e1sobn\u00e9 pou\u017eitie. Druh\u00fd \u017eivot pre krabicu je pre\nzna\u010dku akousi odmenou – koniec koncov bude majite\u013ea sprev\u00e1dza\u0165 pri ka\u017edom\npou\u017eit\u00ed obalu. Vyberte si trvanliv\u00fa surovinu, ktor\u00e1 zv\u00fd\u0161i \u017eivotnos\u0165 obalu –\nve\u013emi dobre sa osved\u010d\u00ed kart\u00f3n s vy\u0161\u0161ou gram\u00e1\u017eou a zu\u0161\u013eachteniami, napr\u00edklad UV\nf\u00f3liou alebo lakovanie.<\/p>\n\n\n\n

      Zauj\u00edmavos\u0165:<\/strong> Skvel\u00fdm pr\u00edkladom firmy, ktor\u00e1 vyu\u017e\u00edva 100% potenci\u00e1lu obalov, je pozna\u0148sk\u00fd eshop Chocolissimo, ktor\u00fd je zn\u00e1my svojimi sofistikovan\u00fdmi krabicami a \u00fa\u017easn\u00fdmi \u010dokol\u00e1dami.<\/p>\n\n\n\n

      \ud83d\udce6 Miera v\u017edy funguje!<\/strong><\/h2>\n\n\n\n

      Poskytnite z\u00e1bavn\u00fa pyrotechniku, ale nie tak\u00fa, ktor\u00e1 m\u00f4\u017ee sp\u00f4sobi\u0165 po\u017eiar! Vyv\u00e1\u017ete po\u010det doplnkov, zabezpe\u010dte konzistenciu a tak\u00fa d\u00e1vku em\u00f3ci\u00ed, ktor\u00e9 si m\u00f4\u017eete vychutna\u0165, ale z\u00e1rove\u0148 nebudete odv\u00e1dza\u0165 pozornos\u0165 od centr\u00e1lneho prvku objednan\u00e9ho produktu. Pozrite sa na pr\u00edklady – tu je harm\u00f3nia vidite\u013en\u00e1 vo\u013en\u00fdm okom a obal je predzves\u0165ou (to najlep\u0161ie sa stane za chv\u00ed\u013eu!). <\/p>\n\n\n\n

      • \"kartonove<\/figure><\/li>
      • \"krabice<\/figure><\/li><\/ul>\n\n\n\n

        Ako vid\u00edte, obal<\/strong> nemus\u00ed sl\u00fa\u017ei\u0165 iba na zabezpe\u010denie z\u00e1sielky. Existuje cel\u00fd rad \u010fal\u0161\u00edch \u00faloh, na ktor\u00e9 by sa nemalo zab\u00fada\u0165 – pri\u0165ahuje pozornos\u0165, vyvol\u00e1va vzru\u0161enie pred rozbalen\u00edm, vzbudzuje pozit\u00edvne em\u00f3cie, zap\u00e1ja zmysly a vyvol\u00e1va pekn\u00e9 spojenia, aj ke\u010f od k\u00fapy u\u017e uplynul nejak\u00fd \u010das. <\/p>\n","protected":false},"excerpt":{"rendered":"

        Ned\u00e1vno sa na na\u0161om blogu objavil preh\u013ead in\u0161pirat\u00edvnych pr\u00edkladov v obalovom priemysle (tento \u010dl\u00e1nok n\u00e1jdete tu) a text sa stal ak\u00fdmsi \u00favodom do novej kateg\u00f3rie produktov na na\u0161om webe.  Dnes…<\/p>\n","protected":false},"author":1,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,38,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2016"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":5,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"predecessor-version":[{"id":2022,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/2016\/revisions\/2022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/2007"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}