{"id":1858,"date":"2020-10-21T12:52:11","date_gmt":"2020-10-21T10:52:11","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1858"},"modified":"2020-10-22T11:00:09","modified_gmt":"2020-10-22T09:00:09","slug":"ako-tlacene-materialy-pomahaju-predavat","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2020\/10\/ako-tlacene-materialy-pomahaju-predavat\/","title":{"rendered":"Ako tla\u010den\u00e9 materi\u00e1ly pom\u00e1haj\u00fa pred\u00e1va\u0165?"},"content":{"rendered":"\n<p>Papier je st\u00e1le\nzvodn\u00fd a \u010do je zauj\u00edmav\u00e9, \u017ee jeho postavenie vo svete, v ktorom dominuj\u00fa\ndigit\u00e1lne m\u00e9di\u00e1, nie je v\u00f4bec ohrozen\u00e9. Papier m\u00e1 v sebe \u201eto nie\u010do\u201d a\nkomunik\u00e1cia v tla\u010denej verzii pracuje efekt\u00edvnej\u0161ie ako jeho virtu\u00e1lny\nn\u00e1protivok. Ako pou\u017e\u00edva\u0165 tla\u010den\u00e9 materi\u00e1ly na pril\u00e1kanie pr\u00edjemcov a efekt\u00edvne\ntvori\u0165 potreby kupuj\u00facich?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mozog sa ned\u00e1 oklama\u0165<\/strong><\/h2>\n\n\n\n<p>\u00da\u010dinnos\u0165 spr\u00e1vy, ktor\u00e1 je ur\u010den\u00e1 pr\u00edjemcovi z papierov\u00e9ho m\u00e9dia, je vy\u0161\u0161ia ako v pr\u00edpade rovnak\u00e9ho obsahu v digit\u00e1lnej verzii. Vo svojom v\u00fdskume to preuk\u00e1zala agent\u00fara Millward Brown (trvanlivos\u0165 spr\u00e1vy na tradi\u010dnom papierovom m\u00e9diu sa porovnala s trvanlivos\u0165ou spr\u00e1vy z online zdrojov) a spolo\u010dnos\u0165 trueIMPACT, ktor\u00e1 na z\u00e1kazku kanadskej po\u0161ty vykonala anal\u00fdzu vplyvu tla\u010denej reklamy na tak\u00e9 aspekty, ako je \u010das str\u00e1ven\u00fd anal\u00fdzou obsahu reklamy, \u013eahkos\u0165 asimilovania obsahu a schopnos\u0165 zapam\u00e4ta\u0165 si ho. Spr\u00e1vy prezentovan\u00e9 na v\u00fdtla\u010dkoch boli \u00fa\u010dastn\u00edkmi \u0161t\u00fadie zrozumite\u013enej\u0161ie a \u013eah\u0161ie zapam\u00e4tate\u013en\u00e9 ako ich digit\u00e1lne n\u00e1protivky. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong> Zauj\u00edmavos\u0165<\/strong><br> Najviac detailov si z predstaven\u00fdch spr\u00e1v v papierovej forme zapam\u00e4talo 75 % respondentov. Rovnak\u00e9 podrobnosti uveden\u00e9 v digit\u00e1lnej podobe si zapam\u00e4talo iba 44 % respondentov. <\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Papier m\u00e1 v sebe viac pravdy<\/strong><\/h2>\n\n\n\n<p>Zd\u00e1 sa, \u017ee v \u010dasoch v\u0161eobecnej \u201estimul\u00e1cie\u201d a h\u013eadania sp\u00f4sobov na spomalenie tempa, papier sp\u013a\u0148a pr\u00eds\u013eub oddychu, aj ke\u010f &#8211; paradoxne &#8211; ovplyv\u0148uje viac zmyslov ako digit\u00e1lna forma. Kontakt s obsahom na papieri vy\u017eaduje v\u0161adepr\u00edtomn\u00fa interakciu, ktor\u00e1 zase umo\u017e\u0148uje lep\u0161ie zapam\u00e4tanie a vyvol\u00e1va spojenia v mozgu, ktor\u00e9 pri pripomenut\u00ed spr\u00e1vy vyvol\u00e1vaj\u00fa konkr\u00e9tne asoci\u00e1cie. Papier v\u010faka svojej fyzickosti, gram\u00e1\u017ei, text\u00fare a z\u00e1pachu ove\u013ea silnej\u0161ie zap\u00e1ja na\u0161u sie\u0165 nervov\u00fdch spojen\u00ed, ktor\u00e9 s\u00fa spojen\u00e9 s priestorovou pam\u00e4\u0165ou, v\u010faka ktorej zost\u00e1va s pr\u00edjemcom dlh\u0161ie a vytv\u00e1ra v jeho hlave obraz produktu, na ktor\u00fd sa pozeral, \u010do ho rob\u00ed menej abstraktn\u00fdm, a teda dosiahnute\u013enej\u0161\u00edm. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>TIP:<\/strong> <\/p><p>Pri objedn\u00e1van\u00ed reklamn\u00fdch materi\u00e1lov na tla\u010d si zvo\u013ete ne\u0161tandardn\u00fd papier a zu\u0161\u013eachtenia, napr. f\u00f3liu soft touch, ktor\u00e1 na dotyk pripom\u00edna brosky\u0148ov\u00fa \u0161upku. Dr\u017eanie takejto <a href=\"https:\/\/justprint.sk\/produkty\/vizitky\">vizitky <\/a>alebo katal\u00f3gu v ruke bude pre pr\u00edjemcu pr\u00edjemn\u00e9 a navod\u00ed mil\u00e9 spojenia.<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"561\" height=\"425\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/notatniki-drukomat.png\" alt=\"\" data-id=\"1867\" data-link=\"https:\/\/justprint.sk\/blog\/?attachment_id=1867\" class=\"wp-image-1867\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/notatniki-drukomat.png 561w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/notatniki-drukomat-300x227.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Na rozdiel od digit\u00e1lnej formy, papier je hmatate\u013en\u00fd, m\u00e1 svoju vlastn\u00fa fyzickos\u0165, \u0161pecifick\u00fa \u0161trukt\u00faru a v\u00f4\u0148u, \u010do z neho rob\u00ed ove\u013ea lep\u0161ieho nosi\u010da em\u00f3ci\u00ed ako digit\u00e1lne m\u00e9di\u00e1. Existuje d\u00f4vod, pre\u010do si st\u00e1le vyber\u00e1me tradi\u010dn\u00e9 knihy alebo \u010dasopisy pred ich virtu\u00e1lnymi, lacnej\u0161\u00edmi verziami. \u010casto rad\u0161ej zaplat\u00edme viac, ale m\u00e1me z\u00e1ruku jedine\u010dn\u00fdch dojmov \u010d\u00edtania priamo z papiera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Asoci\u00e1cie so zna\u010dkou<\/strong><\/h2>\n\n\n\n<p>Tla\u010den\u00e9 materi\u00e1ly pom\u00e1haj\u00fa \u013eah\u0161ie vyvola\u0165 asoci\u00e1cie so zna\u010dkou. Pretl\u00e1\u010dan\u00e9 alebo lakovan\u00e9 logo na zlo\u017eke, pou\u017eitie princ\u00edpu kontrastu v projekte, alebo nezvy\u010dajn\u00fd form\u00e1t propaga\u010dn\u00e9ho materi\u00e1lu (napr. dar\u010dekov\u00e1 krabi\u010dka typu giftbox, ktor\u00e1 m\u00e1 okrem u\u017eito\u010dnej vizu\u00e1lnej identifik\u00e1cie zna\u010dky aj svoju \u00fa\u017eitkov\u00fa hodnotu) &#8211; to je len nieko\u013eko pr\u00edkladov na kreat\u00edvne vyu\u017eitie sily m\u00e9dia, ak\u00fdm je papier.  <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/drukomat-giftbox-1024x768.png\" alt=\"\" data-id=\"1868\" data-link=\"https:\/\/justprint.sk\/blog\/?attachment_id=1868\" class=\"wp-image-1868\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/drukomat-giftbox-1024x768.png 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/drukomat-giftbox-300x225.png 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/drukomat-giftbox-768x576.png 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/drukomat-giftbox-1170x878.png 1170w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/drukomat-giftbox-585x439.png 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/drukomat-giftbox.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Reklama v tla\u010denej forme, napriek tomu, \u017ee je statick\u00e1 a dvojrozmern\u00e1, m\u00f4\u017ee vyvola\u0165 dojem bl\u00edzkeho kontaktu s produktom, aj ke\u010f e\u0161te nedo\u0161lo k n\u00e1kupu. Je zauj\u00edmav\u00e9, \u017ee produkt, ktor\u00fd sme videli v \u010dasopise alebo katal\u00f3gu, sa nejak\u00fdm sp\u00f4sobom \u201ematerializuje\u201d v na\u0161ich mozgoch a tento obraz m\u00e1 silu podobn\u00fa fyzick\u00e9mu p\u00f4sobeniu (napr. ke\u010f sk\u00fa\u0161ame nejak\u00fd produkt alebo sa ho m\u00f4\u017eeme dotkn\u00fa\u0165). Tu sa ale k\u00fazlo papiera nekon\u010d\u00ed. D\u00f4le\u017eit\u00fd bude aj druh tla\u010de a s\u00fdtos\u0165 farieb. \u010c\u00edm bli\u017e\u0161\u00ed je efekt origin\u00e1lu, t\u00fdm v\u00e4\u010d\u0161ia je pravdepodobnos\u0165, \u017ee sa z\u00e1kazn\u00edk rozhodne k\u00fapi\u0165 produkt alebo slu\u017ebu. Pri objedn\u00e1van\u00ed propaga\u010dn\u00fdch materi\u00e1lov pre svoju firmu zv\u00e1\u017ete v\u00fdber rie\u0161en\u00ed, ktor\u00e9 zaru\u010dia najvy\u0161\u0161iu kvalitu tla\u010de.  <\/p>\n\n\n\n<p>Pridajte k bal\u00edku doplnky, ktor\u00e9 spr\u00edjemnia Va\u0161im z\u00e1kazn\u00edkom nakupovanie a bude \u010fal\u0161\u00edm m\u00e9diom na identifik\u00e1ciu zna\u010dky, ktor\u00e9 zv\u00fd\u0161i dosah potenci\u00e1lnych kupcov. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-5 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-1024x1024.jpg\" alt=\"\" data-id=\"1870\" data-link=\"https:\/\/justprint.sk\/blog\/4-3\/\" class=\"wp-image-1870\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-1024x1024.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-150x150.jpg 150w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-300x300.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-768x768.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-585x585.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-24x24.jpg 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-48x48.jpg 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4-96x96.jpg 96w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/4.jpg 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-1024x1024.jpg\" alt=\"\" data-id=\"1862\" data-link=\"https:\/\/justprint.sk\/blog\/?attachment_id=1862\" class=\"wp-image-1862\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-1024x1024.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-150x150.jpg 150w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-300x300.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-768x768.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-585x585.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-24x24.jpg 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-48x48.jpg 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10-96x96.jpg 96w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/10.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-1024x1024.jpg\" alt=\"\" data-id=\"1863\" data-link=\"https:\/\/justprint.sk\/blog\/?attachment_id=1863\" class=\"wp-image-1863\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-1024x1024.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-150x150.jpg 150w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-300x300.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-768x768.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-585x585.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-24x24.jpg 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-48x48.jpg 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3-96x96.jpg 96w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/3.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-1024x1024.jpg\" alt=\"\" data-id=\"1864\" data-link=\"https:\/\/justprint.sk\/blog\/?attachment_id=1864\" class=\"wp-image-1864\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-1024x1024.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-150x150.jpg 150w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-300x300.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-768x768.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-585x585.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-24x24.jpg 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-48x48.jpg 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5-96x96.jpg 96w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/5.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-1024x1024.jpg\" alt=\"\" data-id=\"1860\" data-link=\"https:\/\/justprint.sk\/blog\/?attachment_id=1860\" class=\"wp-image-1860\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-1024x1024.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-150x150.jpg 150w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-300x300.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-768x768.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-585x585.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-24x24.jpg 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-48x48.jpg 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6-96x96.jpg 96w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/6.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-1024x1024.jpg\" alt=\"\" data-id=\"1861\" data-link=\"https:\/\/justprint.sk\/blog\/?attachment_id=1861\" class=\"wp-image-1861\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-1024x1024.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-150x150.jpg 150w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-300x300.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-768x768.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-585x585.jpg 585w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-24x24.jpg 24w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-48x48.jpg 48w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8-96x96.jpg 96w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/10\/8.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>N\u00e1poveda:<\/strong> <\/p><p>Ak v katal\u00f3gu prezentujete fotografie svojich v\u00fdrobkov, postarajte sa o prekvapiv\u00e9 prvky, ktor\u00e9 pritiahnu pozornos\u0165 \u010ditate\u013ea a s\u00fastredia jeho pozornos\u0165 na veci, ktor\u00e9 s\u00fa pre V\u00e1s d\u00f4le\u017eit\u00e9. Jedn\u00fdm zo sp\u00f4sobov je pou\u017eitie parci\u00e1lneho laku, ktor\u00fd V\u00e1m pom\u00f4\u017ee elegantne a \u0161t\u00fdlovo zobrazi\u0165 vybran\u00e9 detaily.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Informat\u00edvna hodnota<\/strong><\/h2>\n\n\n\n<p>Papier m\u00f4\u017ee by\u0165 tie\u017e lep\u0161\u00edm m\u00e9diom na sprostredkovanie podrobn\u00fdch spr\u00e1v. Zatia\u013e \u010do v\u00e4\u010d\u0161ina rekl\u00e1m je navrhnut\u00e1 tak, aby nedoch\u00e1dzalo k \u201epre\u0165a\u017eeniu\u201d pr\u00edjemcu inform\u00e1ciami, predaj v segmente B2B si \u010dasto vy\u017eaduje poskytnutie rozsiahlej\u0161ieho obsahu (napr. s podrobnou \u0161pecifik\u00e1ciou danej slu\u017eby). Poskytnutie t\u00fdchto inform\u00e1ci\u00ed na papieri m\u00f4\u017ee zv\u00fd\u0161i\u0165 porozumenie z\u00e1kazn\u00edkov a pozit\u00edvne ovplyvni\u0165 ich n\u00e1kupn\u00e9 z\u00e1mery. <\/p>\n\n\n\n<p>Sila papiera je nespochybnite\u013en\u00e1. Znamen\u00e1 to v\u0161ak, \u017ee by sme sa mali vzda\u0165 digit\u00e1lnych aktiv\u00edt a s\u00fastredi\u0165 svoje \u00fasilie na dola\u010fovanie tla\u010den\u00fdch materi\u00e1lov? Samozrejme, \u017ee nie. K\u013e\u00fa\u010dom k \u00faspechu bude kombin\u00e1cia \u010dinnost\u00ed v oboch kan\u00e1loch a \u0161ikovn\u00e1 kombin\u00e1cia fyzick\u00fdch a virtu\u00e1lnych foriem propag\u00e1cie. Budovanie z\u00e1kazn\u00edckych vnemov a sk\u00fasenost\u00ed na v\u0161etk\u00fdch mo\u017en\u00fdch kontaktn\u00fdch miestach zv\u00fd\u0161i predajn\u00e9 \u0161ance a bude pracova\u0165 na povedom\u00ed zna\u010dky medzi s\u00fa\u010dasn\u00fdmi a potenci\u00e1lnymi kupuj\u00facimi. Nav\u0161t\u00edvte <a href=\"https:\/\/justprint.sk\/\"><strong>Justprint<\/strong><\/a> alebo kontaktujte n\u00e1\u0161ho konzultanta a po\u017eiadajte ho o individu\u00e1lnu ponuku pre Va\u0161u firmu. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Papier je st\u00e1le zvodn\u00fd a \u010do je zauj\u00edmav\u00e9, \u017ee jeho postavenie vo svete, v ktorom dominuj\u00fa digit\u00e1lne m\u00e9di\u00e1, nie je v\u00f4bec ohrozen\u00e9. Papier m\u00e1 v sebe \u201eto nie\u010do\u201d a komunik\u00e1cia&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1858"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":5,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"predecessor-version":[{"id":1874,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1858\/revisions\/1874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1865"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}