{"id":1641,"date":"2023-01-04T12:43:07","date_gmt":"2023-01-04T11:43:07","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1641"},"modified":"2023-02-09T14:20:10","modified_gmt":"2023-02-09T13:20:10","slug":"ako-si-vybrat-reklamne-katalogy-pre-firmy","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2023\/01\/ako-si-vybrat-reklamne-katalogy-pre-firmy\/","title":{"rendered":"Ako si vybra\u0165 reklamn\u00e9 katal\u00f3gy pre firmy?"},"content":{"rendered":"\n<p>Firemn\u00fd reklamn\u00fd katal\u00f3g bude\nur\u010dite u\u017eito\u010dn\u00fd pri ka\u017edodenn\u00fdch stretnutiach so z\u00e1kazn\u00edkmi, ako aj po\u010das\nve\u013etrhov, podujat\u00ed a r\u00f4znych obchodn\u00fdch udalostiach. \u010c\u00edm sa l\u00ed\u0161ia a ako si\nvybra\u0165 reklamn\u00fd katal\u00f3g, po ktorom konkurencii spadn\u00fa s\u00e1nky?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Na\u010do mi je firemn\u00fd katal\u00f3g?<\/strong><\/h2>\n\n\n\n<p>Odpove\u010f samozrejme z\u00e1vis\u00ed od ve\u013ekosti, \u0161pecif\u00edk a obchodn\u00e9ho profilu va\u0161ej firmy. Pravdou v\u0161ak je, \u017ee katal\u00f3gy s\u00fa u\u017eito\u010dn\u00e9 pre v\u00e4\u010d\u0161inu firiem. <strong><a href=\"https:\/\/justprint.sk\/produkty\/katalogy\" target=\"_blank\" rel=\"noopener\">Reklamn\u00e9 firemn\u00e9 katal\u00f3gy<\/a><\/strong> umo\u017e\u0148uj\u00fa predstavi\u0165 dan\u00fa spolo\u010dnos\u0165 v \u010ditate\u013enej a efekt\u00edvnej forme, od ktorej je \u0165a\u017eko odtrhn\u00fa\u0165 zrak.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"555\" src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/02\/23-1024x555.jpg\" alt=\"katalogy\" class=\"wp-image-3099\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/02\/23.jpg 1024w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/02\/23-300x163.jpg 300w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/02\/23-768x416.jpg 768w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2022\/02\/23-585x317.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Reklamn\u00e9  katal\u00f3gy s\u00fa ide\u00e1lne po\u010das ve\u013etrhov a obchodn\u00fdch rokovan\u00ed<strong> \u2013<\/strong> s\u00fa praktick\u00fdm doplnkom rozhovorov s dod\u00e1vate\u013emi. <strong>Reklamn\u00e9 katal\u00f3gy n\u00e1m umo\u017e\u0148uj\u00fa r\u00fdchlo predstavi\u0165 na\u0161e projekty, produkty a \u010fal\u0161ie podrobnosti o na\u0161om podnikan\u00ed<\/strong>. Je to dobr\u00e9 zhrnutie alebo vstup pred rozhovorom so z\u00e1kazn\u00edkmi. Odovzd\u00e1van\u00edm bro\u017e\u00fary &#8211; d\u00e1vame z\u00e1ujemcom vstupenku na spoznanie na\u0161ej firmy a nadviazanie plodnej spolupr\u00e1ce.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"425\" data-id=\"1643\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-3.png\" alt=\"Ako si vybra\u0165 reklamn\u00e9 katal\u00f3gy pre firmy?\" class=\"wp-image-1643\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-3.png 369w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-3-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"425\" data-id=\"1644\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-4.png\" alt=\"Ako si vybra\u0165 reklamn\u00e9 katal\u00f3gy pre firmy?\" class=\"wp-image-1644\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-4.png 369w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-4-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"425\" data-id=\"1645\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-5.png\" alt=\"Ako si vybra\u0165 reklamn\u00e9 katal\u00f3gy pre firmy?\" class=\"wp-image-1645\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-5.png 369w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-5-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ak\u00e9 by mali by\u0165 reklamn\u00e9\nkatal\u00f3gy?<\/strong><\/h2>\n\n\n\n<p><strong>Profesion\u00e1lne katal\u00f3gy pre firmy by mali by\u0165 \u010ditate\u013en\u00e9, estetick\u00e9 a prepracovan\u00e9 textovo aj graficky<\/strong>. Je tie\u017e d\u00f4le\u017eit\u00e9, aby boli v s\u00falade s obrazom Va\u0161ej spolo\u010dnosti a knihou vizu\u00e1lnej identity (ak ju m\u00e1te). Pri navrhovan\u00ed katal\u00f3gov je potrebn\u00e9 venova\u0165 pozornos\u0165 spr\u00e1vnemu a zauj\u00edmav\u00e9mu obsahu, kvalite tla\u010de a materi\u00e1lom, na ktor\u00e9 sa bude tla\u010di\u0165. Najd\u00f4le\u017eitej\u0161ie body s\u00fa uveden\u00e9 ni\u017e\u0161ie.<\/p>\n\n\n\n<ul><li>Pri navrhovan\u00ed reklamn\u00fdch katal\u00f3gov venujte pozornos\u0165 dobr\u00e9mu zlo\u017eeniu, primeran\u00fdm rozstupom, ako aj      pou\u017eit\u00e9mu typu p\u00edsma (jeho font, ve\u013ekos\u0165 a zarovnanie). Je tie\u017e d\u00f4le\u017eit\u00e9 nepre\u0165a\u017eova\u0165 katal\u00f3g inform\u00e1ciami. Pam\u00e4tajte, \u017ee ide o to, aby ste z\u00e1kazn\u00edka zaujali a nie ho prestra\u0161ili mno\u017estvom inform\u00e1ciami.<\/li><li>Samozrejme, ve\u013ek\u00fd v\u00fdznam m\u00e1 obsah zaraden\u00fd do reklamn\u00e9ho katal\u00f3gu &#8211; mal by by\u0165 nevyhnutn\u00fd, \u0161pecifick\u00fd, a tie\u017e p\u00fatav\u00fd a v\u00fdsti\u017en\u00fd. Nenechajte z\u00e1kazn\u00edkov, aby sa nudili dlh\u00fdmi, hust\u00fdmi blokmi textu \u2013 rad\u0161ej stavte na zauj\u00edmav\u00e9 vety, cit\u00e1ty, r\u00e1m\u010deky a charakteristick\u00e9 znaky. Nemus\u00edte vy\u010derpa\u0165 t\u00e9mu, ak by to malo vy\u010derpa\u0165 \u010ditate\u013ea.<\/li><li>V reklamnom katal\u00f3gu \u2013 namiesto rozpr\u00e1vania \u2013 rad\u0161ej uk\u00e1\u017ete. Namiesto pou\u017eitia pr\u00e1zdnej chv\u00e1ly \u2013 uk\u00e1\u017ete konkr\u00e9tne \u00fadaje \u2013 po\u010det z\u00e1kazn\u00edkov, v\u00fdsledky testov a pr\u00edslu\u0161n\u00e9 certifik\u00e1ty. Pokia\u013e je to mo\u017en\u00e9 \u2013 vypl\u0148te katal\u00f3g n\u00e1zormi spokojn\u00fdch z\u00e1kazn\u00edkov \u2013 tzv. spolo\u010densk\u00fd d\u00f4kaz rovnosti je d\u00f4le\u017eit\u00fdm mechanizmom na budovanie Va\u0161ej      d\u00f4veryhodnosti.<\/li><li>Vyberte spr\u00e1vny form\u00e1t a typ katal\u00f3gu. <strong>Typ papiera, kvalita tla\u010de a kn\u00edhviazanie nie s\u00fa bezv\u00fdznamn\u00e9<\/strong>. Ni\u017e\u0161ie n\u00e1jdete preh\u013ead troch najd\u00f4le\u017eitej\u0161\u00edch typov reklamn\u00fdch foldrov.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"425\" data-id=\"1646\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-3-1.png\" alt=\"Viazanie reklamn\u00fdch katal\u00f3gov pre firmy\" class=\"wp-image-1646\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-3-1.png 369w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-3-1-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"425\" data-id=\"1647\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-4-1.png\" alt=\"Viazanie reklamn\u00fdch katal\u00f3gov pre firmy\" class=\"wp-image-1647\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-4-1.png 369w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-4-1-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"425\" data-id=\"1648\"  src=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-5-1.png\" alt=\"Viazanie reklamn\u00fdch katal\u00f3gov pre firmy\" class=\"wp-image-1648\" srcset=\"https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-5-1.png 369w, https:\/\/justprint.sk\/blog\/wp-content\/uploads\/2020\/07\/Obszar-kompozycji-5-1-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Viazanie reklamn\u00fdch katal\u00f3gov pre\nfirmy<\/strong><\/h2>\n\n\n\n<ul><li>Reklamn\u00fd katal\u00f3g so \u0161itou v\u00e4zbou. V tomto katal\u00f3gu sp\u00f4sob, ak\u00fdm s\u00fa spojen\u00e9 str\u00e1nky, pripom\u00edna viazanie v zo\u0161itoch \u2013 sponky na chrbte. Zo\u0161\u00edvan\u00fd katal\u00f3g je ide\u00e1lny pre mal\u00e9 <strong><a href=\"https:\/\/justprint.sk\/zosivany_katalog\" target=\"_blank\" rel=\"noopener\">reklamn\u00e9 bro\u017e\u00fary<\/a><\/strong> \u2013 od 4 do 56 str\u00e1n. M\u00f4\u017eete si vybra\u0165 z r\u00f4znych form\u00e1tov a typov komponentov \u2013 obaly, ako aj vn\u00fatorn\u00e1 \u010das\u0165.<\/li><li><strong>Firemn\u00fd reklamn\u00fd <a href=\"https:\/\/justprint.sk\/katalog_so_spiralou_\" target=\"_blank\" rel=\"noopener\">katal\u00f3g so \u0161pir\u00e1lovit\u00fdm viazan\u00edm<\/a><\/strong>. Tak\u00e9to firemn\u00e9 katal\u00f3gy funguj\u00fa dobre ako prezent\u00e1cia ponuky firmy a jej produktov \u2013 mal\u00fdch a stredn\u00fdch spolo\u010dnost\u00ed. Ich kapacita je zvy\u010dajne medzi 8 a 56 stranami. Tu s\u00fa str\u00e1nky spojen\u00e9 \u0161pir\u00e1lou vo zvolenej farbe. V\u00fdhodou \u0161pir\u00e1lov\u00e9ho reklamn\u00e9ho katal\u00f3gu pre firmy je pohodln\u00e9      prevracanie str\u00e1nok.<\/li><li>Reklamn\u00fd katal\u00f3g s lepenou v\u00e4zbou PUR. Je to trvanliv\u00e9 viazanie kn\u00edh, skvel\u00e9 na vytv\u00e1ranie hrub\u00fdch katal\u00f3gov a \u0161t\u00fadi\u00ed. Lepenie PUR je trval\u00e9, aj ke\u010f bude v\u00e1\u0161 katal\u00f3g obsahova\u0165 mno\u017estvo str\u00e1n a bude \u010dasto pou\u017e\u00edvan\u00fd. Pou\u017eit\u00e9 lepidlo sa nerozpadne ani nestr\u00e1ca svoje vlastnosti &#8211; aj ke\u010f je vystaven\u00e9 vysok\u00fdm alebo n\u00edzkym teplot\u00e1m. Oby\u010dajn\u00e9 <strong><a href=\"https:\/\/justprint.sk\/lepeny_katalog\" target=\"_blank\" rel=\"noopener\">lepen\u00e9 katal\u00f3gy<\/a><\/strong> maj\u00fa zvy\u010dajne 48 a\u017e 256 str\u00e1n.<\/li><\/ul>\n\n\n\n<p>M\u00f4\u017eete si vybra\u0165 z mnoh\u00fdch r\u00f4znych form\u00e1tov, gram\u00e1\u017ee a zo\u0161\u013eachetnen\u00ed reklamn\u00fdch katal\u00f3gov. Je potrebn\u00e9 venova\u0165 ve\u013ek\u00fa pozornos\u0165 zdokonaleniu obsahu a dizajnu firemn\u00e9ho katal\u00f3gu. <strong><a href=\"https:\/\/justprint.sk\/\" target=\"_blank\" rel=\"noopener\">Dobr\u00e1 kvalita tla\u010de<\/a><\/strong>, v\u00e4zba a kone\u010dn\u00e1 \u00faprava &#8211; m\u00f4\u017ee rozhodn\u00fa\u0165 o tom, \u010di sa va\u0161a ponuka dostane do srdca z\u00e1kazn\u00edka &#8211; alebo do ko\u0161a? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firemn\u00fd reklamn\u00fd katal\u00f3g bude ur\u010dite u\u017eito\u010dn\u00fd pri ka\u017edodenn\u00fdch stretnutiach so z\u00e1kazn\u00edkmi, ako aj po\u010das ve\u013etrhov, podujat\u00ed a r\u00f4znych obchodn\u00fdch udalostiach. \u010c\u00edm sa l\u00ed\u0161ia a ako si vybra\u0165 reklamn\u00fd katal\u00f3g, po&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,69,37,35],"tags":[121,120,68,57,67],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1641"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1641"}],"version-history":[{"count":7,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1641\/revisions"}],"predecessor-version":[{"id":3810,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1641\/revisions\/3810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/3759"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}