{"id":1613,"date":"2020-04-14T14:42:50","date_gmt":"2020-04-14T12:42:50","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1613"},"modified":"2020-04-21T10:48:41","modified_gmt":"2020-04-21T08:48:41","slug":"reklamne-letaky-v-4-krokoch","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2020\/04\/reklamne-letaky-v-4-krokoch\/","title":{"rendered":"Reklamn\u00e9 let\u00e1ky \u2013 v 4 krokoch"},"content":{"rendered":"\n

Reklamn\u00e9 let\u00e1ky s\u00fa, boli a bud\u00fa jedn\u00fdm z najefekt\u00edvnej\u0161\u00edch reklamn\u00fdch materi\u00e1lov. Av\u0161ak len za predpokladu, \u017ee viete, ako k tomu prist\u00fapi\u0165. Ak chcete vytvori\u0165 kreat\u00edvne a efekt\u00edvne let\u00e1ky \u2013 pre\u010d\u00edtajte si 4 rady, ktor\u00e9 V\u00e1s m\u00f4\u017eu in\u0161pirova\u0165<\/strong><\/p>\n\n\n\n\n\n\n\n

1. Pri navrhovan\u00ed let\u00e1kov si stanovte ciele<\/h2>\n\n\n\n

Sk\u00f4r ako za\u010dnete tvori\u0165 let\u00e1ky, d\u00f4kladne si premyslite konkr\u00e9tne ciele. Strat\u00e9giu propagovanej firmy m\u00e1te u\u017e ur\u010dite v mal\u00ed\u010dku, teraz je \u010das na strat\u00e9giu pl\u00e1novanej reklamnej kampane. Premyslite si predov\u0161etk\u00fdm na koho<\/strong> budete smerova\u0165 svoj odkaz, a ak\u00fd cie\u013e chcete dosiahnu\u0165<\/strong>? \u00c1no, tieto ot\u00e1zky s\u00fa skuto\u010dne k\u013e\u00fa\u010dov\u00e9 \u2013 oplat\u00ed sa bra\u0165 ich v\u00e1\u017ene. Pok\u00faste sa vytvori\u0165 pers\u00f3ny, nap\u00ed\u0161te, ak\u00e9 v\u00fdsledky o\u010dak\u00e1vate (predajn\u00e9\/vizu\u00e1lne), preto\u017ee a\u017e potom budete m\u00f4c\u0165 kampa\u0148 spr\u00e1vne vies\u0165 (a potom zmera\u0165 jej v\u00fdsledky). Najlep\u0161ie je zap\u00edsa\u0165 si v\u0161etky my\u0161lienky, preto\u017ee ako sa hovor\u00ed \u2013 ciele, ktor\u00e9 neboli zap\u00edsan\u00e9, s\u00fa len \u017eelaniami.<\/strong><\/p>\n\n\n\n

\"R\u00f4zne<\/figure>\n\n\n\n

2. Reklamn\u00e9 let\u00e1ky \u2013 konkr\u00e9tne \u00fadaje namiesto intu\u00edcie<\/h2>\n\n\n\n

Reklamn\u00fd guru, David Ogilvy, kedysi vyjadril kontroverzn\u00fa, ale mimoriadne\nv\u00fdsti\u017en\u00fa vetu. Hovorilo sa v nej o tom, \u017ee:\n\u201eslep\u00e1 svi\u0148a niekedy n\u00e1jde h\u013euzovky, ale\nbolo by lep\u0161ie, keby vedela, \u017ee ich m\u00e1 h\u013eada\u0165 v dubovom lese\u201c. <\/em><\/strong>Je to\nve\u013emi d\u00f4le\u017eit\u00e9, preto\u017ee to jasne poukazuje, \u017ee dobr\u00e9 kampane \u2013 \u00e1no, m\u00f4\u017eu\nvznikn\u00fa\u0165 n\u00e1hodou \u2013 ale z\u00e1rukou \u00faspechu je naozaj konkr\u00e9tne know-how. Je dobr\u00e9\nzada\u0165 n\u00e1vrh let\u00e1ku sk\u00fasen\u00e9mu dizajn\u00e9rovi, ktor\u00fd vytvor\u00ed n\u00e1vrh, ktor\u00fd bude v\ns\u00falade s trendmi, umen\u00edm a z\u00e1rove\u0148 zostane konzistentn\u00fd s vizu\u00e1lnou identitou\ndanej firmy. Ve\u013ek\u00fd v\u00fdznam m\u00e1 aj spr\u00e1vne grafick\u00e9 usporiadanie, pou\u017eit\u00e9 farby (psychol\u00f3gia\nfarieb) a v\u00fdber vhodn\u00fdch fontov. Bez n\u00e1le\u017eit\u00fdch znalost\u00ed nestoj\u00ed za to p\u00fa\u0161\u0165a\u0165\nsa do t\u00fdchto oblast\u00ed.<\/p>\n\n\n\n

\u010co sa t\u00fdka obsahu let\u00e1ka, tie\u017e je dobr\u00e9 zada\u0165 ho profesion\u00e1lnemu copywriterovi. V\u010faka tomu sa nebudete musie\u0165 spolieha\u0165 na to, \u010di sa V\u00e1m n\u00e1hodou podar\u00ed \u201etrafi\u0165 klinec po hlavi\u010dke\u201c (aj do vkusu klientov). Copywriter sa postar\u00e1 nielen o pravopisn\u00fa a \u0161tylistick\u00fa spr\u00e1vnos\u0165 (\u00e1no, tu sa to zd\u00e1 by\u0165 \u013eahk\u00e9), ale vyberie aj najvhodnej\u0161\u00ed \u0161t\u00fdl a slov\u00e1. Sk\u00fasen\u00fd copywriter jednoducho vie, ak\u00e9 n\u00e1stroje pou\u017ei\u0165 na vyvolanie ur\u010ditej reakcie. A to, \u017ee viete p\u00edsa\u0165, neznamen\u00e1, \u017ee nap\u00ed\u0161ete text, ktor\u00fd dosiahne konkr\u00e9tne ciele \u2013 a o to predsa ide, v\u0161ak?<\/p>\n\n\n\n

3. Reklamn\u00e9 let\u00e1ky \u2013 menej je viac<\/h2>\n\n\n\n

Aj t\u00fato \u010das\u0165 ochut\u00edme zn\u00e1mym pravidlom spom\u00ednanej autority. David Ogilvy hovorieval \u201eFirst be clear, than clever\u201c<\/em><\/strong>, <\/em>alebo jednoducho \u2013 najprv p\u00ed\u0161te jasne, potom m\u00fadro\/kreat\u00edvne. D\u00e1 sa poveda\u0165, \u017ee v tejto vete sa nach\u00e1dza esencia tvorenia v\u00e4\u010d\u0161iny reklamn\u00fdch odkazov. Sk\u00f4r ako za\u010dnete vybera\u0165, \u010do chcete na let\u00e1ku sprostredkova\u0165, zamyslite sa nad t\u00fdm, \u010do bude pre pr\u00edjemcov naozaj d\u00f4le\u017eit\u00e9. Ak by ste dostali let\u00e1k obsahuj\u00faci rozsiahly text, s nad\u0161en\u00edm by ste sa pustili do jeho \u010d\u00edtania? Mysl\u00edte, \u017ee klienta naozaj zauj\u00edmaj\u00fa prehnan\u00e9 chv\u00e1ly o danej firme? Nie \u2013 jeho zauj\u00edma kr\u00e1tka a jasn\u00e1 spr\u00e1va, <\/strong>ktor\u00e1 hovor\u00ed o tom, \u010do on z\u00edska, nie ak\u00ed sme my fenomen\u00e1lni. Preto vyberajte odkazy a posolstv\u00e1, ktor\u00e9 bud\u00fa pre pr\u00edjemcu kr\u00e1tke a jasn\u00e9 \u2013 a to u\u017e na prv\u00fd poh\u013ead. A kreativita? T\u00e1 je v\u017edy v cene \u2013 ale pod podmienkou, \u017ee bude podan\u00e1 v jasnej a \u013eahko str\u00e1vite\u013enej forme.<\/p>\n\n\n\n

\"Reklamn\u00e9<\/figure>\n\n\n\n

4. Je cena let\u00e1kov d\u00f4le\u017eit\u00e1?<\/h2>\n\n\n\n

Ak nechcete, aby Va\u0161i klienti \u013eutovali svoju pozornos\u0165, ne\u013eutujte peniaze vynalo\u017een\u00e9 na propaga\u010dn\u00e9 materi\u00e1ly. Pam\u00e4tajte, \u017ee cena \u00faspechu je ove\u013ea ni\u017e\u0161ia ako cena ne\u00faspechu. <\/strong>Bojujete o pozornos\u0165 klientov, nevyhr\u00e1te v\u0161ak, ak m\u00e1te slab\u00e9 zbrane. Ak u\u017e m\u00e1te dobr\u00fd let\u00e1k, nepokazte ho tla\u010dou v zlej tla\u010diarni a na zlom podklade. Najprv si premyslite, ak\u00fd druh podkladu si vyberiete \u2013 \u010d\u00edm vy\u0161\u0161ia je gram\u00e1\u017e papiera, t\u00fdm s\u00fa let\u00e1ky pevnej\u0161ie a p\u00fatavej\u0161ie (aj ke\u010f je to samozrejme spojen\u00e9 s vy\u0161\u0161\u00edmi finan\u010dn\u00fdmi n\u00e1kladmi). \u010casto je v\u00fdhodnej\u0161ie vytla\u010di\u0165 menej let\u00e1kov \u2013 ale na lep\u0161om podklade. Okrem podkladu m\u00f4\u017eete svoje reklamn\u00e9 let\u00e1ky<\/a> odl\u00ed\u0161i\u0165 dodato\u010dn\u00fdm vylep\u0161en\u00edm \u2013 f\u00f3liou alebo parci\u00e1lnym UV lakom. Finan\u010dn\u00e9 n\u00e1klady sa s\u00edce zv\u00fd\u0161ia, ale s nimi sa zv\u00fd\u0161i aj \u0161anca na efekt\u00edvnos\u0165 Va\u0161ej kampane. <\/p>\n","protected":false},"excerpt":{"rendered":"

Reklamn\u00e9 let\u00e1ky s\u00fa, boli a bud\u00fa jedn\u00fdm z najefekt\u00edvnej\u0161\u00edch reklamn\u00fdch materi\u00e1lov. Av\u0161ak len za predpokladu, \u017ee viete, ako k tomu prist\u00fapi\u0165. Ak chcete vytvori\u0165 kreat\u00edvne a efekt\u00edvne let\u00e1ky \u2013 pre\u010d\u00edtajte…<\/p>\n","protected":false},"author":1,"featured_media":1614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1613"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1613"}],"version-history":[{"count":3,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1613\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1613\/revisions\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1614"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}