{"id":1595,"date":"2020-03-27T12:01:51","date_gmt":"2020-03-27T11:01:51","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1595"},"modified":"2020-03-30T08:31:36","modified_gmt":"2020-03-30T06:31:36","slug":"emma-papier-ma-buducnost-cize-ked-chcem-tlacit-tak-ako-chcem-jednoducho-lahko-a-bezpecne-vyberam-si-online","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2020\/03\/emma-papier-ma-buducnost-cize-ked-chcem-tlacit-tak-ako-chcem-jednoducho-lahko-a-bezpecne-vyberam-si-online\/","title":{"rendered":"Emma, papier m\u00e1 bud\u00facnos\u0165! \u010ci\u017ee ke\u010f chcem tla\u010di\u0165 tak, ako chcem: jednoducho, \u013eahko a bezpe\u010dne \u2013 vyber\u00e1m si online!"},"content":{"rendered":"\n<p>Tla\u010d dok\u00e1\u017ee dobre\nbalansova\u0165 medzi dvomi svetmi. T\u00fdm skuto\u010dn\u00fdm, hmatate\u013en\u00fdm, dostupn\u00fdm na dosah\nruky, a t\u00fdm virtu\u00e1lnym, zlo\u017een\u00fdm z re\u0165azca n\u00fal a jednotiek. Z jednej strany je\nve\u013emi fyzick\u00e1. M\u00e1 v sebe nekone\u010dn\u00e9 mno\u017estvo em\u00f3ci\u00ed.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Na druhej strane, vo forme tla\u010den\u00fdch materi\u00e1lov, je ve\u013emi efekt\u00edvnym komunika\u010dn\u00fdm n\u00e1strojom a ide\u00e1lnym partnerom pre online aktivity. V\u010faka modern\u00fdm technol\u00f3gi\u00e1m m\u00f4\u017ee by\u0165 tla\u010d realizovan\u00e1 aj online. <\/p>\n\n\n\n<p>Pokles polygrafick\u00e9ho priemyslu bol u\u017e d\u00e1vno predpovedan\u00fd. Koniec koncov, bud\u00facnos\u0165 vyzerala st\u00e1le digit\u00e1lnej\u0161ie a papier u\u017e nemal by\u0165 nikomu potrebn\u00fd. Usmievam sa, ke\u010f si vo svojej mysli spomeniem na reklamu KittenSoft <em>Paper has a big future<\/em> a zvuk slova \u201eEmma\u201d u\u017e nav\u017edy bude znie\u0165 v mojej hlave. \ud83d\ude09 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dobre, ale pre\u010do, ke\u010f potrebujem profesion\u00e1lnu tla\u010d, vyber\u00e1m mo\u017enos\u0165 online?<\/h2>\n\n\n\n<p>Preto\u017ee m\u00f4\u017eem\nsama rozhodn\u00fa\u0165, \u010do a ako m\u00e1 by\u0165 vytla\u010den\u00e9, a \u010do je najd\u00f4le\u017eitej\u0161ie, nemus\u00edm\npokon\u00e1va\u0165 nekone\u010dn\u00e9 mno\u017estvo kilometrov pri h\u013eadan\u00ed tla\u010diarne, p\u00fdta\u0165 sa na jej\nponuku a \u010daka\u0165 na inform\u00e1cie, ko\u013eko ma to bude st\u00e1\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objedn\u00e1vam tla\u010d odkia\u013e chcem 24\/7<\/h2>\n\n\n\n<p>Objedn\u00e1vky m\u00f4\u017eem\nzad\u00e1va\u0165, ke\u010f sed\u00edm doma, v kancel\u00e1rii alebo na \u00faplne inom mieste. Prihlasujem\nsa na svoj webov\u00fd \u00fa\u010det a v\u0161etko, \u010do potrebujem, m\u00e1m pod rukou. Nie som viazan\u00e1\n\u010dasom ani miestom. Dok\u00e1\u017eem slobodne napl\u00e1nova\u0165 svoj \u010das a objedna\u0165 si tla\u010d\npr\u00e1ve vtedy, ke\u010f m\u00e1m vo\u013en\u00fd \u010das a potrebujem ju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1m z \u010doho vybera\u0165<\/h2>\n\n\n\n<p>Na jednom mieste\nm\u00e1m obrovsk\u00fd v\u00fdber produktov, surov\u00edn a \u010fal\u0161\u00edch parametrov. Produkt si m\u00f4\u017eem\nprisp\u00f4sobi\u0165 presne tak, ako chcem. V\u00fdber typu papiera, jeho plo\u0161nej hmotnosti\nalebo dodato\u010dnej povrchovej \u00fapravy vo forme zo\u0161\u013eachetnenia. Ak niektor\u00fa mo\u017enos\u0165\nnen\u00e1jdem na samotnom webe, m\u00f4\u017eem v\u017edy po\u017eiada\u0165 o ponuku so svojimi \u010fal\u0161\u00edmi\npo\u017eiadavkami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objedn\u00e1vam efekt\u00edvne a bezpe\u010dne<\/h2>\n\n\n\n<p>Jedin\u00e9, \u010do mus\u00edte urobi\u0165, je prihl\u00e1si\u0165 sa na<strong><a href=\"https:\/\/justprint.sk\/\"> Justprint.sk<\/a><\/strong>, vybra\u0165 produkt, prida\u0165 a ods\u00fahlasi\u0165 grafick\u00e9 s\u00fabory, zvoli\u0165 si met\u00f3du a uskuto\u010dni\u0165 platbu. A hotovo, objedn\u00e1vka je v realiz\u00e1cii. Internetov\u00e1 tla\u010diare\u0148 automaticky kontroluje s\u00fabory tak, \u017ee zasiela spr\u00e1vy o chyb\u00e1ch alebo varovaniach, v\u010faka ktor\u00fdm si m\u00f4\u017eem by\u0165 ist\u00e1, \u017ee v\u00fdsledn\u00fd v\u00fdtla\u010dok bude spr\u00e1vny a primeranej kvality. M\u00f4\u017eem si tie\u017e objedna\u0165 dodato\u010dn\u00fa kontrolu s\u00faborov konzultantom (dodato\u010dn\u00e1 mo\u017enos\u0165 dostupn\u00e1 v parametroch produktu).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plat\u00edm tak, ako sa mi p\u00e1\u010di<\/h2>\n\n\n\n<p>Som rada, ke\u010f m\u00e1m pri platbe online na v\u00fdber. Na str\u00e1nke <strong>Justprint.sk<\/strong> m\u00e1m na v\u00fdber nieko\u013eko platobn\u00fdch mo\u017enost\u00ed. Po prv\u00e9 payU, ktor\u00fa v\u0161etci pozn\u00e1me, a payU by link. Dobr\u00e1 mo\u017enos\u0165 umo\u017e\u0148uj\u00faca vygenerova\u0165 odkaz, prostredn\u00edctvom ktor\u00e9ho m\u00f4\u017ee platnos\u0165 vykona\u0165 \u013eubovo\u013en\u00e1 osoba. M\u00f4\u017eem si tie\u017e vybra\u0165 platbu na dobierku alebo tradi\u010dn\u00fd prevod. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Papier \u2013 pre\u010do stoj\u00ed za to?<\/h2>\n\n\n\n<p>Papier\nprirodzen\u00fdm sp\u00f4sobom zv\u00e1dza a pri\u0165ahuje pr\u00edjemcov. Je hmatate\u013en\u00fd, m\u00e1 svoju\nfyzick\u00fa str\u00e1nku, \u0161pecifick\u00fa \u0161trukt\u00faru, v\u00f4\u0148u. Je to ove\u013ea lep\u0161\u00ed nosi\u010d em\u00f3ci\u00ed ako\ndigit\u00e1lne m\u00e9di\u00e1.<\/p>\n\n\n\n<p>Spr\u00e1vy\nposkytovan\u00e9 prostredn\u00edctvom tla\u010den\u00fdch materi\u00e1lov s\u00fa zrorumite\u013enej\u0161ie a lep\u0161ie\nsa zapam\u00e4t\u00e1vaj\u00fa. Vy\u017eaduj\u00fa o 21 % menej kognit\u00edvneho \u00fasilia ako digit\u00e1lne m\u00e9di\u00e1.\nPapierov\u00e1 reklama umo\u017e\u0148uje \u013eah\u0161ie si zapam\u00e4ta\u0165 viac detailov. Potvrdilo to 75 %\nrespondentov z\u00fa\u010dast\u0148uj\u00facich sa prieskumov vykonan\u00fdch pre kanadsk\u00fa po\u0161tu. Na\nporovnanie si iba 44 % zo skupiny respondentov si zapam\u00e4talo tie ist\u00e9\npodrobnosti, ktor\u00e9 boli poskytnut\u00e9 prostredn\u00edctvom elektronick\u00fdch m\u00e9di\u00ed. E\u0161te\njedna vec je d\u00f4le\u017eit\u00e1, preto\u017ee a\u017e 51 % respondentov bolo ochotn\u00fdch k\u00fapi\u0165 dan\u00fd\ntovar, ke\u010f bola reklama prezentovan\u00e1 v papierovej podobe.<\/p>\n\n\n\n<p>Tla\u010den\u00e9 materi\u00e1ly\ns\u00fa pre mozog \u201eskuto\u010dnej\u0161ie\u201d. Vy\u017eaduj\u00fa viac emocion\u00e1lneho spracovania, \u010do je\nve\u013emi d\u00f4le\u017eit\u00e9 v procese budovania identity, rozpozn\u00e1vania zna\u010dky a produktov.\nFyzick\u00e9 materi\u00e1ly vo forme papierov\u00fdch v\u00fdtla\u010dkov generuj\u00fa viac mozgov\u00fdch\nodpoved\u00ed s\u00favisiacich s vn\u00fatorn\u00fdmi pocitmi, \u010d\u00edm sa v\u00fdrazne zvy\u0161uje \u00fa\u010dinnos\u0165\nreklamy. Vtedy sa tie\u017e geni\u00e1lnym sp\u00f4sobom aktivuje priestorov\u00e1 pam\u00e4\u0165 mozgu.<\/p>\n\n\n\n<p>\u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm\nprvkom je to, \u017ee mozog sprac\u00fava \u00faplne inak slov\u00e1 nap\u00edsan\u00e9 alebo vytla\u010den\u00e9 na\npapieri ako tie, ktor\u00e9 s\u00fa uveden\u00e9 v elektronickej podobe. \u0160t\u00fadie uk\u00e1zali, \u017ee\n\u0161tudenti, ktor\u00ed \u010d\u00edtaj\u00fa texty v tla\u010denej podobe, dosiahli v teste porozumenia\ntextu v\u00fdrazne lep\u0161ie v\u00fdsledky ako \u0161tudenti, ktor\u00ed \u010d\u00edtali rovnak\u00e9 texty v\ndigit\u00e1lnej podobe. To znamen\u00e1, \u017ee ak prezentujeme na\u0161im pr\u00edjemcom t\u00fa ist\u00fa\nreklamn\u00fa spr\u00e1vu v digit\u00e1lnej podobe a tie\u017e vo forme tla\u010den\u00fdch materi\u00e1lov,\nur\u010dite bud\u00fa emocion\u00e1lnej\u0161ie prij\u00edma\u0165 reklamu v papierovej podobe, sk\u00f4r si ju\nzapam\u00e4taj\u00fa a lep\u0161ie ju porozumej\u00fa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Je tu e\u0161te jedna vec! <\/h2>\n\n\n\n<p>Komunik\u00e1cia B2B\nje lep\u0161ia a efekt\u00edvnej\u0161ia, ak ju podpor\u00edme tla\u010den\u00fdmi materi\u00e1lmi. Uk\u00e1zalo sa, \u017ee\npapier je \u00fa\u010dinnej\u0161\u00ed pri poskytovan\u00ed podrobn\u00fdch inform\u00e1ci\u00ed. P\u00f4sob\u00ed lep\u0161ie pri\nuspokojovan\u00ed potrieb z\u00e1kazn\u00edka. Ke\u010f poskytujeme inform\u00e1cie na papieri,\nzvy\u0161ujeme na\u0161e \u0161ance na ich pochopenie a \u013eah\u0161ie zapam\u00e4tanie.<\/p>\n\n\n\n<p>Na z\u00e1ver. Tla\u010d je\nd\u00f4le\u017eit\u00fdm a efekt\u00edvnym n\u00e1strojom v ruk\u00e1ch spr\u00e1vneho obchodn\u00edka. Je\nnenahradite\u013en\u00fdm spolo\u010dn\u00edkom online a offline marketingov\u00fdch aktiv\u00edt a v\u010faka\nonline technol\u00f3gii m\u00f4\u017ee by\u0165 realizovan\u00e1 jednoduch\u00fdm, \u013eahk\u00fdm a bezpe\u010dn\u00fdm\nsp\u00f4sobom.<\/p>\n\n\n\n<p>Pre v\u0161etk\u00fdch t\u00fdch, ktor\u00ed nevideli video a slovo Emma im neznie v hlav\u00e1ch, prip\u00e1jam odkaz, pozrite sa. \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KittenSoft &#039;Emma&#039;  Tv Advert 2013\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/g5MZlATPDzU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Justprint. Tla\u010diare\u0148 pln\u00e1 mo\u017enost\u00ed<\/strong>!<\/p>\n\n\n\n<p><strong>#tla\u010dteOnline #tla\u010dteZdomu <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tla\u010d dok\u00e1\u017ee dobre balansova\u0165 medzi dvomi svetmi. T\u00fdm skuto\u010dn\u00fdm, hmatate\u013en\u00fdm, dostupn\u00fdm na dosah ruky, a t\u00fdm virtu\u00e1lnym, zlo\u017een\u00fdm z re\u0165azca n\u00fal a jednotiek. Z jednej strany je ve\u013emi fyzick\u00e1. M\u00e1&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1595"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1595"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1595\/revisions"}],"predecessor-version":[{"id":1599,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1595\/revisions\/1599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1597"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}