{"id":1557,"date":"2020-02-17T15:44:30","date_gmt":"2020-02-17T14:44:30","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1557"},"modified":"2020-02-20T14:32:24","modified_gmt":"2020-02-20T13:32:24","slug":"ako-vytvorit-dobre-reklamne-brozury","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2020\/02\/ako-vytvorit-dobre-reklamne-brozury\/","title":{"rendered":"Ako vytvori\u0165 dobr\u00e9 reklamn\u00e9 bro\u017e\u00fary?"},"content":{"rendered":"\n

Volebn\u00e9 kampane sa vraj za\u010d\u00ednaj\u00fa vtedy, ke\u010f sa objavia let\u00e1ky \u2013 a ako je to s propag\u00e1ciou Va\u0161ej firmy? U\u017e ste svoju ponuku preniesli na papier? Spoznajte najd\u00f4le\u017eitej\u0161ie prvky efekt\u00edvnych reklamn\u00fdch bro\u017e\u00far.<\/strong><\/p>\n\n\n\n\n\n\n\n

Vytvorte bro\u017e\u00fary hodn\u00e9 zapam\u00e4tania<\/h2>\n\n\n\n

Rozm\u00fd\u0161\u013eate niekedy o tom, pre\u010do sa firmy v 21. storo\u010d\u00ed st\u00e1le propaguj\u00fa, vyberaj\u00fa let\u00e1ky a <\/a>reklamn\u00e9 bro\u017e\u00fary<\/a>? Odpove\u010f je jednoduch\u00e1 \u2013 preto\u017ee s\u00fa jednoducho efekt\u00edvne! Mo\u017eno ich nie ka\u017ed\u00fd zbo\u017e\u0148uje, nie s\u00fa v\u017edy ve\u013ekolep\u00e9 a rozchytan\u00e9, ale ur\u010dite plnia svoju funkciu. Bro\u017e\u00fary umo\u017e\u0148uj\u00fa sprostredkova\u0165 ve\u013ea inform\u00e1ci\u00ed v \u010ditate\u013enej a praktickej forme. V\u010faka tomu s\u00fa nenahradite\u013enou podporou po\u010das ve\u013etrhov, konferenci\u00ed, eventov a r\u00f4znych propaga\u010dn\u00fdch podujat\u00ed.<\/p>\n\n\n\n

Bro\u017e\u00fary umo\u017e\u0148uj\u00fa nielen op\u00edsa\u0165, ale\naj uk\u00e1za\u0165 ponuku,<\/strong> okrem toho uv\u00e1dzaj\u00fa kontakt a zanech\u00e1vaj\u00fa inform\u00e1cie, ku\nktor\u00fdm sa pr\u00edjemca m\u00f4\u017ee kedyko\u013evek vr\u00e1ti\u0165. Ur\u010dite sa oplat\u00ed vytla\u010di\u0165 bro\u017e\u00fary \u2013\nav\u0161ak za predpokladu, \u017ee sa postar\u00e1me o dobr\u00fd dizajn a kvalitu tla\u010de. Prejdime\nteda k detailom \u2013 ak\u00e9 s\u00fa najd\u00f4le\u017eitej\u0161ie prvky reklamn\u00fdch bro\u017e\u00far?<\/p>\n\n\n\n

\"Ako<\/figure>\n\n\n\n

Dobr\u00e9 reklamn\u00e9 bro\u017e\u00fary = dobr\u00fd dizajn<\/h2>\n\n\n\n

Obsah, ako aj forma a form\u00e1t bro\u017e\u00fary nie s\u00fa bezv\u00fdznamn\u00e9. Dobr\u00fd dizajn\nbro\u017e\u00far m\u00e1 by\u0165 nielen vizu\u00e1lne atrakt\u00edvny, ale aj \u010ditate\u013en\u00fd a jazykovo a vecne\nspr\u00e1vny. D\u00e1 sa poveda\u0165, \u017ee efekt\u00edvna\nreklamn\u00e1 bro\u017e\u00fara mus\u00ed pri\u0165ahova\u0165 vzh\u013eadom, ale presved\u010di\u0165 obsahom. <\/strong>Na \u010do\ntreba upriami\u0165 pozornos\u0165?<\/p>\n\n\n\n

  • Kvalita fotografi\u00ed.<\/strong> Z\u00e1le\u017e\u00ed na ich atraktivite, ako aj na spr\u00e1vnej ve\u013ekosti. Aj ke\u010f m\u00e1te v datab\u00e1ze dokonal\u00fd z\u00e1ber, ale jeho kvalita je priemern\u00e1 alebo ve\u013ekos\u0165 je ve\u013emi skromn\u00e1 \u2013 ned\u00e1vajte ho do bro\u017e\u00fary. Je lep\u0161ie ma\u0165 menej, ale kvalitn\u00fdch fotografi\u00ed, ako ve\u013ea a nev\u00fdrazn\u00fdch.<\/li><\/ul>\n\n\n\n
    • Spr\u00e1vne vybran\u00e9 farby.<\/strong> Ak m\u00e1te svoj brand book \u2013 nev\u00e1hajte ho pou\u017ei\u0165. Ak m\u00e1te svoje logo a farby zna\u010dky \u2013 pou\u017e\u00edvajte ich d\u00f4sledne vo v\u0161etk\u00fdch tla\u010den\u00fdch materi\u00e1loch. Okrem toho treba zachov\u00e1va\u0165 umiernenos\u0165, nepreh\u00e1\u0148ajte to mno\u017estvom farieb a ich intenzitou. Vyh\u00fdbajte sa svetl\u00fdm p\u00edsmen\u00e1m na tmavom pozad\u00ed a v\u0161etk\u00e9ho, \u010do by zn\u00ed\u017eilo \u010ditate\u013enos\u0165 reklamnej bro\u017e\u00fary.<\/li><\/ul>\n\n\n\n
      • Rozmiestnenie obsahu. <\/strong>Pri tvorbe obsahu stavte na minimalizmus. Skracujte vety, pou\u017e\u00edvajte odr\u00e1\u017eky, r\u00e1m\u010deky a kr\u00e1tke a zrozumite\u013en\u00e9 vety. Rozde\u013ete blok textu na men\u0161ie \u010dasti \u2013 jednoducho nedovo\u013ete \u010ditate\u013eom, aby podriemk\u00e1vali pri Va\u0161ej bro\u017e\u00fare<\/strong> (iba ak reklamujete usp\u00e1vacie prostriedky).<\/li><\/ul>\n\n\n\n
        • Spr\u00e1vnos\u0165 obsahu.<\/strong> Zdanlivo samozrejm\u00fd bod, av\u0161ak zradn\u00fd. Obsah bro\u017e\u00fary si m\u00f4\u017eete pre\u010d\u00edta\u0165 mili\u00f3nkr\u00e1t, a aj tak si nev\u0161imnete pravopisn\u00e9 alebo \u0161tylistick\u00e9 chyby. Namiesto toho, aby ste verili sebe, je lep\u0161ie posla\u0165 text reklamnej bro\u017e\u00fary na korekt\u00faru minim\u00e1lne 3 osob\u00e1m. Pravdepodobne budete prekvapen\u00ed, ko\u013eko vec\u00ed uniklo va\u0161ej pozornosti.<\/li><\/ul>\n\n\n\n
          \"Ako<\/figure>\n\n\n\n

          Dobr\u00e9 reklamn\u00e9 bro\u017e\u00fary = dobr\u00e1 tla\u010diare\u0148<\/h2>\n\n\n\n

          Ke\u010f u\u017e m\u00e1te dobr\u00fd projekt, je \u010das na rovnako dobr\u00fa tla\u010d. Naozaj, kde a ako\ntla\u010d\u00edte reklamn\u00e9 bro\u017e\u00fary \u2013 m\u00e1 kolos\u00e1lny v\u00fdznam. A nejde o to, aby ste viac\nzaplatili, ale o to vybra\u0165 si tla\u010diare\u0148, ktor\u00e1 dokon\u010d\u00ed pr\u00e1cu a nezni\u010d\u00ed dobr\u00fd\nprojekt. Kvalita tla\u010de a komponentov m\u00e1 pre fin\u00e1lny v\u00fdsledok obrovsk\u00fd v\u00fdznam.\nTak\u017ee ak V\u00e1m nie je jedno, ako V\u00e1s ostatn\u00ed vn\u00edmaj\u00fa, nemali by ste by\u0165\n\u013eahostajn\u00ed ani pri v\u00fdbere tla\u010diarne. \u010comu treba venova\u0165 pozornos\u0165?<\/p>\n\n\n\n

          • Pohodlie \u2013 oplat\u00ed sa tla\u010di\u0165 online<\/strong>. Nielen\u017ee u\u0161etr\u00edte \u010das a peniaze, ale budete ma\u0165 priebe\u017ene pr\u00edstup k n\u00e1h\u013eadu a profesion\u00e1lnej kontrole s\u00faboru z h\u013eadiska kvality tla\u010de. Kvalitn\u00e1 tla\u010diare\u0148 skontroluje spr\u00e1vnos\u0165 grafick\u00fdch s\u00faborov \u2013 v\u010faka \u010domu minimalizujete riziko zni\u010denia cel\u00e9ho n\u00e1kladu.<\/li><\/ul>\n\n\n\n
            • Zo\u0161\u00edvan\u00e1, skladan\u00e1 alebo lepen\u00e1 bro\u017e\u00fara. <\/strong>Zo\u0161\u00edvan\u00e1 bro\u017e\u00fara m\u00e1 na chrbte spony (podobn\u00e9 ako tie zo\u0161itov\u00e9), lepen\u00e1 bro\u017e\u00fara pripom\u00edna knihu a skladan\u00e1 zase tradi\u010dn\u00fd reklamn\u00fd let\u00e1k. V\u00fdber typu bro\u017e\u00fary z\u00e1vis\u00ed od rozsahu ponuky, \u00fa\u010delu a o\u010dak\u00e1van\u00e9ho efektu. Na sez\u00f3nne let\u00e1ky sa naj\u010dastej\u0161ie vyberaj\u00fa skladan\u00e9 alebo zo\u0161\u00edvan\u00e9 bro\u017e\u00fary. Lepen\u00e9 bro\u017e\u00fary s\u00fa vhodn\u00e9 na elegantn\u00fa prezent\u00e1ciu ponuky \u2013 vo forme podobnej reklamn\u00e9mu katal\u00f3gu.<\/li><\/ul>\n\n\n\n
              • Kvalita a typ podkladu. <\/strong>Papier na reklamn\u00fa bro\u017e\u00faru je tie\u017e ve\u013emi d\u00f4le\u017eit\u00fd. Odpove\u010f na ot\u00e1zku, ak\u00fd by mal by\u0165, v\u0161ak nie je tak\u00e1 jednoduch\u00e1. V\u00fdber z\u00e1vis\u00ed od objemu bro\u017e\u00fary a od po\u017eadovan\u00e9ho efektu. Ak vytv\u00e1rate sez\u00f3nnu, ob\u0161\u00edrnu bro\u017e\u00faru, m\u00f4\u017ee posta\u010dova\u0165 nenatieran\u00fd ofsetov\u00fd papier. Pre men\u0161ie a elegantnej\u0161ie bro\u017e\u00fary je lep\u0161ie zvoli\u0165 natieran\u00fd kriedov\u00fd papier \u2013 matn\u00fd alebo leskl\u00fd. \u010c\u00edm vy\u0161\u0161ia je gram\u00e1\u017e, t\u00fdm lep\u0161ia je trv\u00e1cnos\u0165 a kvalita podkladu (a t\u00fdm aj vy\u0161\u0161ia cena).<\/li><\/ul>\n\n\n\n
                • Povrchov\u00e1 \u00faprava \u2013<\/strong> leskl\u00e9, matn\u00e9 alebo zamatov\u00e9 f\u00f3lie a parci\u00e1lny UV lak \u2013 ur\u010dite zv\u00fd\u0161ia estetick\u00fa hodnotu bro\u017e\u00fary. Tak\u00e9to zu\u0161\u013eachtenie je vhodn\u00e9 pri tla\u010di na pomerne hrubom papieri. V\u00fdrazne zvy\u0161uj\u00fa cenu n\u00e1kladu, \u010dasto v\u0161ak efekt jednoducho stoj\u00ed za to. <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                  Volebn\u00e9 kampane sa vraj za\u010d\u00ednaj\u00fa vtedy, ke\u010f sa objavia let\u00e1ky \u2013 a ako je to s propag\u00e1ciou Va\u0161ej firmy? U\u017e ste svoju ponuku preniesli na papier? Spoznajte najd\u00f4le\u017eitej\u0161ie prvky efekt\u00edvnych…<\/p>\n","protected":false},"author":1,"featured_media":1561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1557"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1557"}],"version-history":[{"count":3,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1557\/revisions"}],"predecessor-version":[{"id":1564,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1557\/revisions\/1564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1561"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}