{"id":1534,"date":"2020-02-03T12:08:18","date_gmt":"2020-02-03T11:08:18","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1534"},"modified":"2020-02-03T12:08:28","modified_gmt":"2020-02-03T11:08:28","slug":"vizualna-identita-restauracie","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2020\/02\/vizualna-identita-restauracie\/","title":{"rendered":"Vizu\u00e1lna identita re\u0161taur\u00e1cie"},"content":{"rendered":"\n

Rozm\u00fd\u0161\u013eate, pre\u010do sa\nniektor\u00e9 re\u0161taur\u00e1cie st\u00e1vaj\u00fa kultov\u00fdmi, zatia\u013e \u010do in\u00e9 zost\u00e1vaj\u00fa v tieni? Aj ke\u010f\nm\u00e1te v\u00fdborn\u00e9ho kuch\u00e1ra, obsluhu a menu, ale ch\u00fdba V\u00e1m to \u201enie\u010do\u201c, mo\u017eno nikdy\nnedosiahnete \u00faspech. \u201eTo nie\u010do\u201c, market\u00e9ri \u010dasto naz\u00fdvaj\u00fa jednoducho\npremyslenou vizu\u00e1lnou identitou \u2013 zistite, \u010do to je a pre\u010do m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00e1?<\/strong><\/strong><\/p>\n\n\n\n\n\n\n\n

\u010co je vizu\u00e1lna identita re\u0161taur\u00e1cie?<\/h2>\n\n\n\n

Vizu\u00e1lna identita pre re\u0161taur\u00e1ciu je t\u00fdm, \u010d\u00edm je tv\u00e1r pre \u010dloveka. Pr\u00e1ve\nona je zodpovedn\u00e1 za prv\u00fd dojem, na \u0148u sa zameriavame pri posudzovan\u00ed danej\nosoby alebo zna\u010dky. Pr\u00e1ve CI (corporate identity) je z\u00e1kladom pre vytv\u00e1ranie\naktu\u00e1lnych dojmov, ako aj bud\u00facnosti zna\u010dky. Je to jej osobnos\u0165, vzh\u013ead a\npodstata. Z\u00e1kladom ka\u017edej re\u0161taur\u00e1cie a kaviarne mus\u00ed by\u0165 jednotn\u00e1 a d\u00f4kladnou\nstrat\u00e9giou podlo\u017een\u00e1 vizu\u00e1lna identita \u2013 bez oh\u013eadu na jej ve\u013ekos\u0165 a rozpo\u010det.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Vizu\u00e1lna identita v gastron\u00f3mii<\/h2>\n\n\n\n

Ke\u010f vid\u00edte 2 \u017elt\u00e9 obl\u00faky alebo morsk\u00fa pannu v zelenom kruhu, viete u\u017e o ak\u00fa\nre\u0161taur\u00e1ciu sa jedn\u00e1? Samozrejme McDonald’s a Starbucks, to nie je len samotn\u00e9\nlogo \u2013 vizu\u00e1lna identita t\u00fdchto spolo\u010dnost\u00ed v\u0161ak zohrala obrovsk\u00fa \u00falohu pri\nbudovan\u00ed rozpozn\u00e1vania t\u00fdchto miest. Vizu\u00e1lna identita Va\u0161ej re\u0161taur\u00e1cie mus\u00ed\nobsahova\u0165 tak\u00e9 prvky, ako s\u00fa:<\/p>\n\n\n\n

  • vyhraden\u00e9 logo re\u0161taur\u00e1cie (spolu s povolen\u00fdm a neopr\u00e1vnen\u00fdm pou\u017e\u00edvan\u00edm)<\/li>
  • farby zna\u010dky<\/li>
  • tvar a druh pou\u017eit\u00e9ho p\u00edsma<\/li>
  • dekor\u00e1cie a interi\u00e9rov\u00fd dizajn<\/li>
  • z\u00e1sady navrhovania reklamn\u00fdch materi\u00e1lov.<\/li><\/ul>\n\n\n\n

    Aby sa zjednotili pravidl\u00e1 a konkr\u00e9tne pou\u017e\u00edvanie prvkov vizu\u00e1lnej\nidentity, zvy\u010dajne s\u00fa op\u00edsan\u00e9 v brand\nbooku (zvanom aj Kniha CI)<\/strong>. Je dobr\u00e9 ju ma\u0165, preto\u017ee bude referen\u010dn\u00fdm bodom\npre v\u0161etky reklamn\u00e9 a propaga\u010dn\u00e9 \u010dinnosti.<\/p>\n\n\n\n

    • \"\"<\/figure><\/li><\/ul>\n\n\n\n

      Odl\u00ed\u0161te sa alebo skon\u010dite<\/h2>\n\n\n\n

      Aby ste sa nestratili v mori podobn\u00fdch re\u0161taur\u00e1ci\u00ed, poprem\u00fd\u0161\u013eajte o tom, \u010do bude Va\u0161im rozli\u0161ovac\u00edm znakom?<\/strong>\n\u010cerstv\u00e9 lok\u00e1lne produkty, polievka ako u mamy alebo ka\u017ed\u00fd de\u0148 nov\u00e9 menu?\nVyberte si cestu a potom ju op\u00ed\u0161te v premyslenej vizu\u00e1lnej identite. Ak bude\nVa\u0161a kaviare\u0148 kr\u00e1\u013eovnou sladkost\u00ed \u2013 stavte na odv\u00e1\u017ene, sladk\u00e9 farby, ak bud\u00fa\nVa\u0161ou dev\u00edzou pr\u00edrodn\u00e9 produkty \u2013 vyberte tla\u010d na ekologick\u00fdch materi\u00e1loch. A\nak chcete vytvori\u0165 dom\u00e1cu atmosf\u00e9ru \u2013 nap\u00ed\u0161te menu ru\u010dne, napr\u00edklad na list papiera\nzo star\u00e9ho zo\u0161ita! Minimalistick\u00e1 sterilita alebo svojsk\u00fd prepych? Nech je\natmosf\u00e9ra Va\u0161ej re\u0161taur\u00e1cie vidite\u013en\u00e1 \u2013 u\u017e na prv\u00fd poh\u013ead.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Vizu\u00e1lna identita \u2013 alebo m\u00e1te t\u00fato moc!<\/h2>\n\n\n\n

      Pri ur\u010dovan\u00ed \u0161t\u00fdlu Va\u0161ej re\u0161taur\u00e1cie do ve\u013ekej miery ur\u010dujete aj to, ak\u00fdch\nhost\u00ed oslov\u00ed Va\u0161a ponuka. \u0160t\u00fdl re\u0161taur\u00e1cie, to je kombin\u00e1cia serv\u00edrovan\u00fdch\njed\u00e1l, n\u00e1zvov, farieb a loga \u2013 skr\u00e1tka toto je vizu\u00e1lna identita umocnen\u00e1 unik\u00e1tnou chu\u0165ou. <\/strong>Od premyslenej\nidentity bude z\u00e1visie\u0165, \u010di bude Va\u0161a re\u0161taur\u00e1cia pova\u017eovan\u00e1 za m\u00f3dne miesto, alebo\nzostane sk\u00f4r na perif\u00e9rii kulin\u00e1rskej mapy regi\u00f3nu. Ak chcete, aby sa Va\u0161a\nre\u0161taur\u00e1cia stala nielen skvel\u00fdm, ale aj rozpoznate\u013en\u00fdm a kultov\u00fdm miestom \u2013\nza\u010dnite od definovania svojho \u0161t\u00fdlu.<\/p>\n\n\n\n

      • \"\"
        Zdroj: Pinterest.com<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n

        Predt\u00fdm, ako si vytvor\u00edte svoj \u0161t\u00fdl, poprem\u00fd\u0161\u013eajte o tom:<\/h2>\n\n\n\n
        • ak\u00e1 je Va\u0161a cie\u013eov\u00e1 skupina?<\/li>
        • ak\u00e1 je Va\u0161a konkurencia?<\/li>
        • \u010d\u00edm sa chcete odl\u00ed\u0161i\u0165?<\/li>
        • ako to chcete dosiahnu\u0165?<\/li>
        • ak\u00e9 hodnoty s\u00fa z\u00e1kladom Va\u0161ej re\u0161taur\u00e1cie?<\/li>
        • ak\u00fd \u0161t\u00fdl komunik\u00e1cie bude najlep\u0161\u00ed?<\/li><\/ul>\n\n\n\n

          Premyslite si t\u00fato strat\u00e9giu a zap\u00ed\u0161te si ju so v\u0161etk\u00fdmi podrobnos\u0165ami. Ak\nje to mo\u017en\u00e9, sk\u00faste si presne predstavi\u0165 svoju re\u0161taur\u00e1ciu a z\u00e1kazn\u00edka. Ako\nvyzer\u00e1 interi\u00e9r, ako to tam vonia, o \u010dom hovoria a ako reaguj\u00fa z\u00e1kazn\u00edci? Ako\nby mala vyzera\u0165 Va\u0161a re\u0161taur\u00e1cia, \u010do by mala pripom\u00edna\u0165 a ak\u00e9 farby sa k nej\nhodia. Tieto vo\u013en\u00e9 predstavy by sa mali sta\u0165 z\u00e1kladom vizu\u00e1lnej identity Va\u0161ej\nre\u0161taur\u00e1cie. Pre\u010do? Preto, aby ste videli, ako sa Va\u0161e sny postupne zhmot\u0148uj\u00fa!<\/p>\n\n\n\n

          Jednotn\u00e9 reklamn\u00e9 materi\u00e1ly pre re\u0161taur\u00e1ciu <\/h2>\n\n\n\n

          Majitelia \u010dasto podce\u0148uj\u00fa reklamn\u00e9 materi\u00e1ly pre gastronomick\u00e9 zariadenia. Av\u0161ak \u0161\u0165avnat\u00e9 farby, sofistikovan\u00e9 interi\u00e9ry a menu pln\u00e9 chutn\u00fdch fotografi\u00ed sp\u00f4sobia, \u017ee Va\u0161im z\u00e1kazn\u00edkom a\u017e za\u0161k\u0155ka v \u017eal\u00fadku. D\u00e1vno je zn\u00e1me, \u017ee prostredn\u00edctvom obrazov a fotografi\u00ed pln\u00fdch chut\u00ed m\u00f4\u017eete zv\u00fd\u0161i\u0165 hos\u0165om apet\u00edt, a odtia\u013e je u\u017e ve\u013emi kr\u00e1tka cesta k srdcu z\u00e1kazn\u00edka. <\/p>\n","protected":false},"excerpt":{"rendered":"

          Rozm\u00fd\u0161\u013eate, pre\u010do sa niektor\u00e9 re\u0161taur\u00e1cie st\u00e1vaj\u00fa kultov\u00fdmi, zatia\u013e \u010do in\u00e9 zost\u00e1vaj\u00fa v tieni? Aj ke\u010f m\u00e1te v\u00fdborn\u00e9ho kuch\u00e1ra, obsluhu a menu, ale ch\u00fdba V\u00e1m to \u201enie\u010do\u201c, mo\u017eno nikdy nedosiahnete \u00faspech.…<\/p>\n","protected":false},"author":1,"featured_media":1538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1534"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1534"}],"version-history":[{"count":3,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1534\/revisions"}],"predecessor-version":[{"id":1542,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1534\/revisions\/1542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}