{"id":1524,"date":"2020-01-24T14:33:52","date_gmt":"2020-01-24T13:33:52","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1524"},"modified":"2020-01-27T15:24:26","modified_gmt":"2020-01-27T14:24:26","slug":"tajomstva-efektivnej-velkoformatovej-reklamy","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2020\/01\/tajomstva-efektivnej-velkoformatovej-reklamy\/","title":{"rendered":"Tajomstv\u00e1 efekt\u00edvnej ve\u013ekoform\u00e1tovej reklamy"},"content":{"rendered":"\n

Ve\u013ekoform\u00e1tov\u00e1 reklama je\njedn\u00fdm z najefekt\u00edvnej\u0161\u00edch reklamn\u00fdch nosi\u010dov \u2013 av\u0161ak za predpokladu, \u017ee je\nspr\u00e1vne navrhnut\u00e1 a realizovan\u00e1. Ak\u00e9 s\u00fa tajomstv\u00e1 efekt\u00edvnej vonkaj\u0161ej reklamy?<\/strong><\/strong><\/p>\n\n\n\n\n\n\n\n

Stanovte si cie\u013e ve\u013ekoform\u00e1tovej reklamy<\/h2>\n\n\n\n

Pilierom ka\u017edej \u00faspe\u0161nej outdoorovej kampane je dobre premyslen\u00e1 strat\u00e9gia a dokonale prisp\u00f4soben\u00e9 n\u00e1stroje. <\/a>Ve\u013ekoform\u00e1tov\u00e1 reklama mus\u00ed by\u0165 dobre napl\u00e1novan\u00e1<\/strong> a \u0161it\u00e1 na mieru potreb\u00e1m odberate\u013eov a danej zna\u010dky. Premyslite si, \u010di chcete imid\u017eov\u00fa alebo predajn\u00fa kampa\u0148. Stanovte si, ak\u00fd cie\u013e chcete dosiahnu\u0165, \u010do a koho chcete oslovi\u0165. Toto mus\u00ed by\u0165 absol\u00fatny z\u00e1klad, ku ktor\u00e9mu budete postupne prisp\u00f4sobova\u0165 obsah a vzh\u013ead svojich bannerov.<\/p>\n\n\n\n

\"ve\u013ekoform\u00e1tov\u00e1
Zdroj: Unsplash.com<\/figcaption><\/figure>\n\n\n\n

Kto je pr\u00edjemcom reklamn\u00fdch bannerov?<\/h2>\n\n\n\n

Ke\u010f u\u017e viete, \u010do chcete sprostredkova\u0165, prem\u00fd\u0161\u013eajte o tom, ako to\nprisp\u00f4sobi\u0165 o\u010dak\u00e1vaniam pr\u00edjemcov. Prem\u00fd\u0161\u013eajte o tom, komu smerujete svoje\nposolstvo. Ve\u013ekoform\u00e1tov\u00e1 reklama \u2013 \u00e1no \u2013 smeruje k ve\u013ekej a ve\u013emi rozmanitej\nskupine pr\u00edjemcov, efekt\u00edvny banner by v\u0161ak mal z davu vybra\u0165 cie\u013eov\u00fa skupinu,\na pr\u00e1ve ju zauja\u0165. Ak budete chcie\u0165 oslovi\u0165 v\u0161etk\u00fdch, pravdepodobne neoslov\u00edte\nnikoho.<\/p>\n\n\n\n

\"ve\u013ekoform\u00e1tov\u00e1
Zdroj: Pinterest.com<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n

Na koho zacieli\u0165 ve\u013ekoform\u00e1tov\u00fa reklamu?<\/h2>\n\n\n\n

Najjednoduch\u0161\u00ed sp\u00f4sob, ako vybra\u0165 pr\u00edjemcov, je predstavi\u0165 si konkr\u00e9tnu\nosobu \u2013 \u201emodelov\u00e9ho\u201c z\u00e1kazn\u00edka. \u010co najpresnej\u0161ie pop\u00ed\u0161te potenci\u00e1lneho pr\u00edjemcu\n\u2013 jeho vzh\u013ead, osobnos\u0165, ciele a potreby. \u010co m\u00e1 r\u00e1d, ako vyzer\u00e1 jeho de\u0148, \u010do\nchce a \u010do o\u010dak\u00e1va? Ak je t\u00e1to osoba takmer hmatate\u013en\u00e1, porozm\u00fd\u0161\u013eajte o tom, ako\nby ste oslovili t\u00fato osobu pri stretnut\u00ed na\u017eivo. Zamyslite sa nad t\u00fdm, ak\u00e9\nslov\u00e1, argumenty a obr\u00e1zky by ju mohli presved\u010di\u0165, aby vyu\u017eila Va\u0161u ponuku.\nPotom si predstavte situ\u00e1ciu, ke\u010f pr\u00edjemca n\u00e1jde Va\u0161u vonkaj\u0161iu reklamu \u2013 \u010do\nvtedy rob\u00ed, o \u010dom m\u00f4\u017ee prem\u00fd\u0161\u013ea\u0165 a \u010do by ho mohlo zauj\u00edma\u0165?<\/p>\n\n\n\n

\"ve\u013ekoform\u00e1tov\u00e1
Zdroj: Pinterest.com<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n

Outdoorov\u00e1 reklama \u2013 menej je viac<\/h2>\n\n\n\n

No dobre, u\u017e m\u00e1te cie\u013e kampane, skupinu pr\u00edjemcov a n\u00e1pady pre svoj banner.\n\u010co teraz? Teraz je \u010das zamestna\u0165 grafika, ktor\u00fd premen\u00ed Va\u0161e n\u00e1pady na\nve\u013ekoform\u00e1tov\u00fa reklamu. Ak m\u00e1te vypracovan\u00fa knihu firemnej vizu\u00e1lnej identity,\npam\u00e4tajte, \u017ee v\u0161etky materi\u00e1ly, vr\u00e1tane billboardov musia by\u0165 s \u0148ou zhodn\u00e9.\nD\u00f4sledne pou\u017e\u00edvajte stanoven\u00e9 farby, rozlo\u017eenie a logo. A ako navrhn\u00fa\u0165\nefekt\u00edvny reklamn\u00fd banner? Pam\u00e4tajte, \u017ee na banneri treba zachov\u00e1va\u0165 umiernenos\u0165\n\u2013 neprepl\u0148ujte ho obsahom, dbajte o to, aby bol transparentn\u00fd a \u010ditate\u013en\u00fd.\nPr\u00edjemca mu bude venova\u0165 len chv\u00ed\u013eu \u2013 neprem\u00e1rnite ju.<\/p>\n\n\n\n

\"jednostrann\u00fd<\/a>
Sie\u0165ovina Mesh<\/figcaption><\/figure>\n\n\n\n

Namiesto opisovania uk\u00e1\u017ete<\/h2>\n\n\n\n

Vo ve\u013ekoform\u00e1tovej reklame je obraz d\u00f4le\u017eitej\u0161\u00ed ako slovo. Nepou\u017e\u00edvajte\nve\u013ea textu, preto\u017ee ho nikto nestihne (a nebude ochotn\u00fd) pre\u010d\u00edta\u0165. Adekv\u00e1tny\nslogan a obraz musia poveda\u0165 v\u0161etko hne\u010f na prv\u00fd poh\u013ead. Nen\u00fa\u0165te pr\u00edjemcov\nprem\u00fd\u0161\u013ea\u0165, \u010do mal autor na mysli (iba ak je to \u201eteaser\u201c). Pam\u00e4tajte, \u017ee V\u00e1\u0161\nslogan by mal by\u0165 kr\u00e1tky a stru\u010dn\u00fd. Dlh\u0161ie formy nechajte na let\u00e1ky a reklamn\u00e9\nkatal\u00f3gy. Pritiahnite pozornos\u0165, upozornite, pril\u00e1kajte a zaujmite pr\u00edjemcu,\nale nie za ka\u017ed\u00fa cenu. Lacn\u00e9 triky m\u00f4\u017eu prinies\u0165 viac str\u00e1t ako ziskov. Je\nlep\u0161ie investova\u0165 do dlhodob\u00fdch odkazov, ako sa s\u00fastredi\u0165 na kr\u00e1tke v\u00fdstrelky (napr.\nur\u00e1\u017eliv\u00e9, agres\u00edvne slogany).<\/p>\n\n\n\n

  • \"\"
    Jednostrann\u00fd banner<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n

    Na \u010dom tla\u010di\u0165 ve\u013ekoform\u00e1tov\u00fa reklamu? <\/h2>\n\n\n\n

    Z\u00e1vis\u00ed to od toho, ak\u00fd efekt chcete dosiahnu\u0165, a ak\u00fd rozpo\u010det a reklamn\u00fd nosi\u010d m\u00e1te. Klasick\u00fd reklamn\u00fd banner spolu s o\u010dkami a zv\u00e1ran\u00edm \u2013 s rozmerom asi 3 x 1 m dostanete za pribli\u017ene 21 EUR bez DPH. Ak V\u00e1\u0161 nosi\u010d umo\u017e\u0148uje zobrazenie obidvoch str\u00e1n bannera, oplat\u00ed sa trochu doplati\u0165 a vybra\u0165 obojstrann\u00fd banner. Ak chcete, aby V\u00e1\u0161 odkaz up\u00fataval \u017eiv\u00fdmi farbami vo dne aj v noci \u2013 dobrou vo\u013ebou bude reflexn\u00fd banner. Ak m\u00e1 by\u0165 Va\u0161a ve\u013ekoform\u00e1tov\u00e1 reklama umiestnen\u00e1 na le\u0161en\u00ed alebo na budove \u2013 najlep\u0161\u00edm materi\u00e1lom bude bannerov\u00e1 sie\u0165ovina, ktor\u00e1 prep\u00fa\u0161\u0165a svetlo a vzduch (naz\u00fdvan\u00e1 sie\u0165ovinou mesh). <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ve\u013ekoform\u00e1tov\u00e1 reklama je jedn\u00fdm z najefekt\u00edvnej\u0161\u00edch reklamn\u00fdch nosi\u010dov \u2013 av\u0161ak za predpokladu, \u017ee je spr\u00e1vne navrhnut\u00e1 a realizovan\u00e1. Ak\u00e9 s\u00fa tajomstv\u00e1 efekt\u00edvnej vonkaj\u0161ej reklamy?<\/p>\n","protected":false},"author":1,"featured_media":1525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1524"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1524"}],"version-history":[{"count":2,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1524\/revisions"}],"predecessor-version":[{"id":1532,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1524\/revisions\/1532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}