{"id":1516,"date":"2020-01-16T13:36:59","date_gmt":"2020-01-16T12:36:59","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1516"},"modified":"2020-01-20T11:47:45","modified_gmt":"2020-01-20T10:47:45","slug":"ako-si-vybrat-najlepsie-reklamne-plagaty","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2020\/01\/ako-si-vybrat-najlepsie-reklamne-plagaty\/","title":{"rendered":"Ako si vybra\u0165 najlep\u0161ie reklamn\u00e9 plag\u00e1ty?"},"content":{"rendered":"\n

Plag\u00e1ty by mali ma\u0165\ncharakter \u2013 prinajmen\u0161om reklamn\u00fd. Pri objedn\u00e1van\u00ed reklamn\u00fdch plag\u00e1tov je dobr\u00e9\nspozna\u0165 najd\u00f4le\u017eitej\u0161ie mo\u017enosti a parametre tla\u010de. Ni\u017e\u0161ie n\u00e1jdete mal\u00e9ho\nsprievodcu o druhoch reklamn\u00fdch plag\u00e1tov.<\/strong><\/strong><\/p>\n\n\n\n\n\n\n\n

Druhy plag\u00e1tov<\/h2>\n\n\n\n

U\u017e m\u00e1te projekt a chcete vytla\u010di\u0165 svoje <\/a>reklamn\u00e9 plag\u00e1ty? Mo\u017eno si mysl\u00edte, \u017ee v\u0161etky d\u00f4le\u017eit\u00e9\nrozhodnutia u\u017e m\u00e1te za sebou, av\u0161ak ve\u013emi sa m\u00fdlite. Kde, a na \u010dom vytla\u010d\u00edte\nsvoje postery, m\u00e1 obrovsk\u00fd v\u00fdznam, zdanie v\u0161ak klame \u2013 v\u00fdber v\u00f4bec nie je tak\u00fd\njednoduch\u00fd. Pozrite sa na to, \u010do sa V\u00e1s v tla\u010diarni pravdepodobne op\u00fdtaj\u00fa \u2013 a\nspoznajte najd\u00f4le\u017eitej\u0161ie parametre tla\u010de reklamn\u00fdch plag\u00e1tov.<\/p>\n\n\n\n

Form\u00e1t reklamn\u00e9ho plag\u00e1tu<\/h2>\n\n\n\n

Ak sa rozhodnete pre tla\u010d reklamn\u00e9ho plag\u00e1tu<\/a>, premyslite si, \u010di chcete plag\u00e1t ve\u013ekoform\u00e1tov\u00fd alebo \u0161tandardn\u00fd. Je to d\u00f4le\u017eit\u00e9 pri nastavovan\u00ed kvality a rozl\u00ed\u0161enia grafiky, ako aj pri v\u00fdbere spr\u00e1vnej tla\u010diarne. Je potrebn\u00e9 pripomen\u00fa\u0165, \u017ee nie ka\u017ed\u00e1 tla\u010diare\u0148 m\u00e1 stroje, ktor\u00e9 umo\u017e\u0148uj\u00fa tla\u010d mal\u00fdch aj ve\u013ekoform\u00e1tov\u00fdch plag\u00e1tov. Preto je potrebn\u00e9 objedna\u0165 si tla\u010d zav\u010dasu na takom mieste, kde m\u00f4\u017eete dosta\u0165 v\u0161etky po\u017eadovan\u00e9 form\u00e1ty. Pre\u010do? Preto\u017ee u\u0161etr\u00edte nielen \u010das, ale budete si ist\u00ed aj farebnou konzistenciou v\u0161etk\u00fdch v\u00fdtla\u010dkov.<\/p>\n\n\n\n

Plag\u00e1ty sa naj\u010dastej\u0161ie tla\u010dia vo form\u00e1te A2 alebo B1<\/strong>, ale m\u00f4\u017eete sa stretn\u00fa\u0165 aj s \u00fazkym form\u00e1tom \u0161erpy <\/strong>alebo\nplag\u00e1tmi A0, B0 a XXL.<\/strong> Ak sa Va\u0161e reklamn\u00e9 plag\u00e1ty nezmestia do typick\u00fdch r\u00e1mcov,\nm\u00f4\u017eete si objedna\u0165 aj vlastn\u00fd rozmer posteru (a\u017e do158 x 500 cm).<\/p>\n\n\n\n

\"Ako
Pre\u010d\u00edta\u0165 si tie\u017e: Form\u00e1ty a rozmery plag\u00e1tov, alebo ke\u010f to uvid\u00edm, pochop\u00edm to<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n

Ak\u00fd podklad vybra\u0165 na reklamn\u00fd plag\u00e1t?<\/h2>\n\n\n\n

Existuje ve\u013emi ve\u013ea druhov podkladov na tla\u010d plag\u00e1tov \u2013 l\u00ed\u0161ia sa tak gram\u00e1\u017eou (naj\u010dastej\u0161ie od 90 do 350 g)<\/strong>,\nako aj materi\u00e1lom (napr. <\/strong>podklad ofsetov\u00fd, kriedov\u00fd, sat\u00e9nov\u00fd alebo\nblueback).<\/strong><\/strong><\/p>\n\n\n\n

Ak chcete vytla\u010di\u0165 ve\u013ek\u00fd n\u00e1klad za n\u00edzku cenu (ale vo ve\u013emi z\u00e1kladnej kvalite), je najlep\u0161ie zvoli\u0165 tla\u010d plag\u00e1tov na ofsetovom papieri 90 g<\/strong>. Tak\u00e9to plag\u00e1ty s\u00fa vhodn\u00e9 v pr\u00edpade sez\u00f3nnych a ve\u013ekoobjemov\u00fdch reklamn\u00fdch a propaga\u010dn\u00fdch kampan\u00ed.<\/p>\n\n\n\n

V pr\u00edpade dekorat\u00edvnych plag\u00e1tov<\/strong> bude ur\u010dite vhodnej\u0161\u00ed kriedov\u00fd podklad \u2013 tu si m\u00f4\u017eete vybra\u0165 matn\u00fa alebo leskl\u00fa verziu. Kriedov\u00fd podklad je natieran\u00fd podklad, ktor\u00fd sa vyzna\u010duje zn\u00ed\u017eenou absorpciou vody. V\u00fdsledkom je skvel\u00fd tla\u010dov\u00fd efekt a siln\u00e9, intenz\u00edvne farby. Plag\u00e1ty vytla\u010den\u00e9 na sat\u00e9novom podklade tie\u017e vyzeraj\u00fa ve\u013emi efektne \u2013 tu v\u0161ak mus\u00edte po\u010d\u00edta\u0165 s vy\u0161\u0161ou cenou n\u00e1kladu.<\/p>\n\n\n\n

Na vonkaj\u0161ie plag\u00e1ty je\nvhodn\u00fd podklad Blueback<\/strong>. Plag\u00e1ty na papieri Blueback, \u010di\u017ee na billboardovom,\nmaj\u00fa modr\u00fa spodn\u00fa vrstvu, ktor\u00e1 zni\u017euje riziko presvitania predch\u00e1dzaj\u00facich\nvrstiev. V\u010faka tomu s\u00fa ve\u013emi trv\u00e1cne a odoln\u00e9 vo\u010di nepriazniv\u00fdm poveternostn\u00fdm\npodmienkam. Pam\u00e4tajte v\u0161ak, \u017ee vonkaj\u0161ie plag\u00e1ty by mali by\u0165 vykonan\u00e9\ntechnol\u00f3giou solventnej tla\u010de, preto\u017ee a\u017e potom si m\u00f4\u017eete by\u0165 ist\u00ed, \u017ee\nintenz\u00edvne farby vydr\u017eia v\u0161etky poveternostn\u00e9 podmienky.<\/p>\n\n\n\n

  • \"\"<\/figure><\/li><\/ul>\n\n\n\n

    Povrchov\u00e1 \u00faprava a li\u0161tovanie plag\u00e1tov<\/h2>\n\n\n\n

    Plag\u00e1ty s vy\u0161\u0161ou gram\u00e1\u017eou (napr. 170 g) je mo\u017en\u00e9 zu\u0161\u013each\u0165ova\u0165 \u2013 f\u00f3liou a parci\u00e1lnym UV\nlakom.<\/strong> Kone\u010dn\u00e1 vrstva nielen zvy\u0161uje estetick\u00fa hodnotu, ale tie\u017e poskytuje\ndodato\u010dn\u00fa ochranu pred po\u0161koden\u00edm. Ak m\u00e1te dostato\u010dn\u00fd rozpo\u010det, ur\u010dite sa\noplat\u00ed tak\u00fdmto sp\u00f4sobom vylep\u0161i\u0165 reklamn\u00e9 plag\u00e1ty.<\/p>\n\n\n\n

    Ak nechcete, aby boli Va\u0161e plag\u00e1ty nepoddajn\u00e9 a odoln\u00e9 na oh\u00fdbanie \u2013 mo\u017eno sa V\u00e1m zap\u00e1\u010di mo\u017enos\u0165 li\u0161tovania plag\u00e1tov<\/strong>. \u010co je to? Je to tenk\u00e1 li\u0161ta umiestnen\u00e1 na hornom okraji, plag\u00e1t nielen spev\u0148uje, ale umo\u017en\u00ed V\u00e1m ho aj jednoducho zavesi\u0165. <\/p>\n\n\n\n

    Reklamn\u00e9 plag\u00e1ty s\u00fa jedn\u00fdm z najefekt\u00edvnej\u0161\u00edch reklamn\u00fdch nosi\u010dov. Spr\u00e1vna kombin\u00e1cia dizajnu a kvality tla\u010de sp\u00f4sob\u00ed, \u017ee okolo Va\u0161ej reklamy nikto neprejde \u013eahostajne. Je teda \u010das vytla\u010di\u0165 nie\u010do kreat\u00edvne! <\/p>\n","protected":false},"excerpt":{"rendered":"

    Plag\u00e1ty by mali ma\u0165 charakter \u2013 prinajmen\u0161om reklamn\u00fd. Pri objedn\u00e1van\u00ed reklamn\u00fdch plag\u00e1tov je dobr\u00e9 spozna\u0165 najd\u00f4le\u017eitej\u0161ie mo\u017enosti a parametre tla\u010de. Ni\u017e\u0161ie n\u00e1jdete mal\u00e9ho sprievodcu o druhoch reklamn\u00fdch plag\u00e1tov.<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1516"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1516"}],"version-history":[{"count":4,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1516\/revisions"}],"predecessor-version":[{"id":1522,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1516\/revisions\/1522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1518"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}