Viem, \u017ee \u017eijeme z pe\u0148az\u00ed, ale nie pre peniaze. ALE. Ak existuje mo\u017enos\u0165 u\u0161etri\u0165 \u2013 bolo by hriechom nevyu\u017ei\u0165 to. Dnes op\u00ed\u0161em nieko\u013eko sp\u00f4sobov, ako m\u00f4\u017eete pri tla\u010di trochu u\u0161etri\u0165. Pozrite sa, mo\u017eno n\u00e1jdete nie\u010do pre seba, ale ak ich u\u017e v\u0161etky pozn\u00e1te, bod pre v\u00e1s. <\/p>\n\n\n\n\n\n\n\n
Toto je \u010dast\u00e1\ndilema. Vybra\u0165 si dos\u0165 drah\u00fa (aspo\u0148 pri n\u00edzkych n\u00e1kladoch), ale prec\u00edznu\nofsetov\u00fa tla\u010d alebo digit\u00e1lnu tla\u010d (v\u00fdhodn\u00fa pri n\u00edzkych a stredn\u00fdch n\u00e1kladoch).\nNa\u0161\u0165astie je odpove\u010f pomerne jednoduch\u00e1 \u2013 to znamen\u00e1 digit\u00e1lna tla\u010d v ofsetovej\nkvalite. Umo\u017e\u0148uje z\u00edska\u0165 kvalitu ve\u013emi podobn\u00fa ofsetu aj pri n\u00edzkych\npersonalizovan\u00fdch n\u00e1kladoch. Tad\u00e1\u00e1\u00e1m! \ud83d\ude0a<\/p>\n\n\n\n
Znie to ban\u00e1lne,\nale rozmiestnenie obsahu b\u00fdva k\u013e\u00fa\u010dov\u00e9. To sa t\u00fdka tak jeho rozlo\u017eenia na\nreklamnom materi\u00e1li, ako aj na samotnom h\u00e1rku.<\/p>\n\n\n\n
V pr\u00edpade\nrozmiest\u0148ovania obsahu treba samozrejme dodr\u017ea\u0165 \u010ditate\u013en\u00e9 rozlo\u017eenie a spr\u00e1vne\nsvetlo medzi riadkami, odsekmi a p\u00edsmenami. Av\u0161ak v\u0161etko s mierou. Z\u00e1kazn\u00edk\npravdepodobne rad\u0161ej siahne po katal\u00f3gu, ktor\u00fd m\u00e1 nieko\u013eko str\u00e1n, av\u0161ak nie\nviac ako desa\u0165. Obsah dobre rozpl\u00e1nujte tak, aby nezostali nevyu\u017eit\u00e9 miesta \u2013\npridajte mal\u00e9 bloky textu, r\u00e1m\u010deky a zv\u00fdraznenia.<\/p>\n\n\n\n
Vedeli ste, \u017ee?<\/p>\n\n\n\n
Vraj boli\nvykonan\u00e9 v\u00fdskumy, ktor\u00e9 uk\u00e1zali najv\u00fdhodnej\u0161ie fonty \u2013 \u010di\u017ee tak\u00e9, ktor\u00e9\nzaberaj\u00fa najmenej miesta a spotreb\u00favaj\u00fa najmenej atramentu. Vo v\u00ed\u0165aznej \u0161tvorke\nsa nach\u00e1dzaj\u00fa: Calibri, Century Gothic, Ecofont a Verdana. Samotn\u00e1 z\u00e1mena Arial\nna Century Gothic sa prejavila asi o 30 % ni\u017e\u0161ou spotrebou farby.<\/p>\n\n\n\n
Ke\u010f u\u017e hovor\u00edme o\nmieste, impoz\u00edcia je ve\u013emi d\u00f4le\u017eit\u00e1 \u2013 \u010di\u017ee rozmiestnenie \u00fa\u017eitkov na h\u00e1rku.\nPo\u010das pl\u00e1novania tla\u010de zv\u00e1\u017ete tla\u010d na tla\u010dovom h\u00e1rku, kde m\u00f4\u017eete umiestni\u0165 ve\u013ea\nr\u00f4znych materi\u00e1lov a v r\u00f4znych form\u00e1toch. Mo\u017enos\u0165 tla\u010de na r\u00f4zne podklady,\nvr\u00e1tane dekorat\u00edvnych, ako aj vo\u013enos\u0165 pri pl\u00e1novan\u00ed obsahu sp\u00f4sobia, \u017ee z\u00edskate\nnieko\u013eko cenn\u00fdch bodov v kateg\u00f3rii \u00faspor.<\/p>\n\n\n\n
\u00c1no, gram\u00e1\u017e je\nd\u00f4le\u017eit\u00e1, nie v\u017edy v\u0161ak plat\u00ed, \u017ee \u010d\u00edm vy\u0161\u0161ia, t\u00fdm lep\u0161ia. V pr\u00edpade \u010dast\u00fdch vysokon\u00e1kladov\u00fdch\npublik\u00e1ci\u00ed bude ove\u013ea vhodnej\u0161\u00ed nenatieran\u00fd papier s n\u00edzkou gram\u00e1\u017eou. Tak\u00fd\nv\u00fdber nielen zn\u00ed\u017ei v\u00fddavky n\u00e1kladu, ale aj hmotnos\u0165 z\u00e1sielky a n\u00e1klady na\nrecykl\u00e1ciu.<\/p>\n\n\n\n
Ak pl\u00e1nujete\nobjedna\u0165 reklamn\u00e9 let\u00e1ky, informa\u010dn\u00fa bro\u017e\u00faru alebo bloky \u2013 ur\u010dite sa oplat\u00ed\nvybra\u0165 ofsetov\u00fd papier s gram\u00e1\u017eou 90 g. Je to nielen ekonomick\u00e9, ale aj\npraktick\u00e9 (na takomto podklade je mo\u017en\u00e9 p\u00edsa\u0165) a celkom ekologick\u00e9 (u\u013eah\u010duje\ntriedenie).<\/p>\n\n\n\n
Dobre, dobre, viem, \u017ee je to \u0161irok\u00fd pojem, z\u00fa\u017eim to teda na vernos\u0165 jednej tla\u010diarni. Nejde v\u0161ak o to, aby som tu prepa\u0161oval reklamu, ale o to, \u017ee tla\u010di\u0165 na jednom mieste sa jednoducho oplat\u00ed (a najm\u00e4 u n\u00e1s \ud83d\ude09). Oplat\u00ed sa to, preto\u017ee zapojen\u00edm sa do partnersk\u00e9ho programu m\u00f4\u017eete z\u00edska\u0165 mnoho privil\u00e9gi\u00ed, napr. lep\u0161ie ceny, r\u00fdchlej\u0161iu kalkul\u00e1ciu cien, bonusov\u00fd \u00fa\u010det at\u010f. A neocenite\u013en\u00fd je aj \u013eudsk\u00fd faktor, to znamen\u00e1, \u017ee pracovn\u00edci v\u00e1s poznaj\u00fa, maj\u00fa v\u00e1s radi a vedia, ako pom\u00f4c\u0165. Poradenstvo kladieme na prv\u00e9 miesto, a okrem toho m\u00e1me radi na\u0161ich z\u00e1kazn\u00edkov. D\u00fafame, \u017ee je to vz\u00e1jomn\u00e9! <\/p>\n","protected":false},"excerpt":{"rendered":"
Viem, \u017ee \u017eijeme z pe\u0148az\u00ed, ale nie pre peniaze. ALE. Ak existuje mo\u017enos\u0165 u\u0161etri\u0165 \u2013 bolo by hriechom nevyu\u017ei\u0165 to. Dnes op\u00ed\u0161em nieko\u013eko sp\u00f4sobov, ako m\u00f4\u017eete pri tla\u010di trochu u\u0161etri\u0165.…<\/p>\n","protected":false},"author":1,"featured_media":1430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1429"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1429"}],"version-history":[{"count":3,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1429\/revisions"}],"predecessor-version":[{"id":1433,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1429\/revisions\/1433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1430"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}