{"id":1368,"date":"2019-10-11T13:08:00","date_gmt":"2019-10-11T11:08:00","guid":{"rendered":"https:\/\/justprint.sk\/blog\/?p=1368"},"modified":"2020-08-04T13:03:28","modified_gmt":"2020-08-04T11:03:28","slug":"zbavujeme-katalogy-tajomstva-zoznamte-sa-s-nasimi-elektronickymi-knihami","status":"publish","type":"post","link":"https:\/\/justprint.sk\/blog\/2019\/10\/zbavujeme-katalogy-tajomstva-zoznamte-sa-s-nasimi-elektronickymi-knihami\/","title":{"rendered":"Zbavujeme katal\u00f3gy tajomstva \u2013 zozn\u00e1mte sa s na\u0161imi elektronick\u00fdmi knihami"},"content":{"rendered":"\n

Pozn\u00e1me potenci\u00e1l reklamn\u00fdch katal\u00f3gov, pozn\u00e1me tie\u017e ich citliv\u00e9 body. S rados\u0165ou sa s vami del\u00edme o znalosti, preto sme vytvorili s\u00e9riu e-kn\u00edh, v\u010faka ktor\u00fdm bud\u00fa ma\u0165 va\u0161e katal\u00f3gy len dobr\u00e9 str\u00e1nky.<\/strong> <\/p>\n\n\n\n\n\n\n\n

S\u00fa reklamn\u00e9 katal\u00f3gy st\u00e1le \u00fa\u010dinn\u00e9?<\/h2>\n\n\n\n

To si teda p\u00ed\u0161te! \u010cas let\u00ed, nov\u00e9 technol\u00f3gie n\u00e1s zaplavuj\u00fa, ale napriek mnoh\u00fdm predpovediam \u2013 tla\u010den\u00e9 materi\u00e1ly nevyhynuli. Naopak, maj\u00fa sa \u010d\u00edm \u010falej t\u00fdm lep\u0161ie a st\u00e1le s\u00fa jedn\u00fdm z d\u00f4le\u017eit\u00fdch pilierov reklamnej strat\u00e9gie. Nie s\u00fa to len pr\u00e1zdne slov\u00e1, ale znalosti podlo\u017een\u00e9 v\u00fdskumom. Anal\u00fdza firmy Millward Brown jasne ukazuje, \u017ee tla\u010den\u00e9 materi\u00e1ly s\u00fa rozhodne \u00fa\u010dinnej\u0161ie ako tie digit\u00e1lne. Pre\u010do? <\/p>\n\n\n\n

Papier vl\u00e1dne!<\/h2>\n\n\n\n

Jeho sila je zalo\u017een\u00e1 na mnoh\u00fdch prvkoch \u2013 po prv\u00e9, papier je hmotn\u00fd, hmatate\u013en\u00fd, m\u00e1 v\u00f4\u0148u, \u0161trukt\u00faru a tvar. Stimuluje teda n\u00e1\u0161 mozog omnoho viac ne\u017e obr\u00e1zky zobrazovan\u00e9 na monitore. Adresn\u00e9 zaslanie vyvol\u00e1va viac em\u00f3ci\u00ed a je ove\u013ea lep\u0161ie zapam\u00e4tan\u00e9 ako virtu\u00e1lne zaslanie. Okrem toho e\u0161te dotyk \u2013 mo\u017enos\u0165 vo\u013ene si prezera\u0165, vytrh\u00e1va\u0165 a ozna\u010dova\u0165 str\u00e1nky. A \u010do je najd\u00f4le\u017eitej\u0161ie \u2013 katal\u00f3g<\/a> funguje bez Wi-Fi, bez elektriny, bez k\u00e1blov. Papier m\u00e1 jednoducho nieko\u013eko storo\u010d\u00ed dlh\u00fa trad\u00edciu a vzbudzuje v\u00e4\u010d\u0161iu d\u00f4veru ne\u017e virtu\u00e1lne publik\u00e1cie \u2013 je to prest\u00ed\u017ene m\u00e9dium, ktor\u00e9 \u2013 bez zbyto\u010dn\u00fdch re\u010d\u00ed \u2013 skr\u00e1tka funguje. <\/p>\n\n\n\n

Katal\u00f3gy maj\u00fa t\u00fa silu! A to u\u017e po cel\u00e9 st\u00e1ro\u010dia<\/h2>\n\n\n\n

Je zauj\u00edmav\u00e9, \u017ee t\u00fato silu hromadia u\u017e dlho. Vedeli ste, \u017ee ich hist\u00f3ria siaha a\u017e do 15. storo\u010dia? My sme to tie\u017e nevedeli, ale po malom prieskume sa uk\u00e1zalo, \u017ee prv\u00fd katal\u00f3g bol vytvoren\u00fd v Ben\u00e1tkach v roku 1498! Viac o hist\u00f3rii katal\u00f3gov a pre\u010do (na\u0161\u0165astie) nezdie\u013eaj\u00fa osud mamutov, si m\u00f4\u017eete pre\u010d\u00edta\u0165 tu. [odkaz<\/a><\/span><\/strong>] <\/p>\n\n\n\n

Katal\u00f3gov\u00e9 know-how pre v\u0161etk\u00fdch!<\/h2>\n\n\n\n

Ka\u017ed\u00fd de\u0148 prech\u00e1dza na\u0161imi v\u00fdrobn\u00fdmi linkami nieko\u013eko stoviek str\u00e1nok katal\u00f3gov. K\u00fdm k tomu d\u00f4jde, na\u0161e telef\u00f3nne linky sa niekedy rozpa\u013euj\u00fa do \u010dervena, konzultanti s\u00fa na pokraji s\u00edl a grafici nerv\u00f3zne vyklep\u00e1vaj\u00fa rytmus this is the end. Sme si vedom\u00ed toho, \u017ee navrhn\u00fa\u0165 a pripravi\u0165 katal\u00f3gy do tla\u010de nemus\u00ed by\u0165 v\u017edy jednoduch\u00e9 a na ceste sa objav\u00ed ve\u013ea ot\u00e1znikov. Preto sme pozbierali sily a pripravili pre v\u00e1s katal\u00f3gov\u00fd z\u00e1chrann\u00fd kruh. <\/p>\n\n\n\n

Odpoved\u00e1me sk\u00f4r, ne\u017e sa sp\u00fdtate<\/h2>\n\n\n\n

Tentoraz\nne\u010dak\u00e1me, k\u00fdm sa sp\u00fdtate \u2013 ale odpoved\u00e1me, a to (d\u00fafame) vy\u010derp\u00e1vaj\u00facim\nsp\u00f4sobom \u2013 a\u017e 5 e-kn\u00edh. \u0160peci\u00e1lne pre dizajn\u00e9rov a market\u00e9rov sme pripravili\ncyklus so z\u00e1sadn\u00fdm n\u00e1zvom katalog_fin.pdf. Chceme v\u00e1m pr\u00e1cu aspo\u0148 trochu\nu\u013eah\u010di\u0165, vies\u0165 v\u00e1s, odpoveda\u0165 a in\u0161pirova\u0165. V cykle sa zozn\u00e1mite so:<\/p>\n\n\n\n

_z\u00e1kladn\u00fdmi tipmi<\/p>\n\n\n\n

_trendmi pri\nnavrhovan\u00ed katal\u00f3gov<\/p>\n\n\n\n

_naj\u010dastej\u0161\u00edmi\nchybami pri pr\u00edprave tla\u010de<\/p>\n\n\n\n

_pr\u00edpravou katal\u00f3gu do tla\u010de <\/p>\n\n\n\n

_abecedou objedn\u00e1vania v na\u0161ej tla\u010diarni <\/p>\n\n\n\n

Na\u0161e e-knihy si m\u00f4\u017eete stiahnu\u0165 tu:<\/h2>\n\n\n\n

Katalog_01_fin.pdf<\/strong> \u2013 tu vysvet\u013eujeme z\u00e1klady \u2013 tzn. ako za\u010da\u0165 pracova\u0165 s katal\u00f3gmi, \u010d\u00edm sa riadi\u0165 a ako si napl\u00e1nova\u0165 pr\u00e1cu. M\u00f4\u017eete tie\u017e po\u010d\u00edta\u0165 s tro\u0161kou in\u0161pir\u00e1ci\u00ed, ktor\u00e9 m\u00f4\u017eu prebudi\u0165 va\u0161u kreativitu.<\/p>\n\n\n\n

\n Stiahnu\u0165<\/a>\n <\/div>
\n\n\n\n

Katalog_02_fin.pdf<\/strong> \u2013 v tejto elektronickej knihe n\u00e1jdete najhor\u00facej\u0161ie dizajnov\u00e9 trendy, nutn\u00e9 n\u00e1stroje, pluginy a triky. Nebud\u00fa ch\u00fdba\u0165 konkr\u00e9tne odkazy a najzauj\u00edmavej\u0161ie rie\u0161enia.<\/p>\n\n\n\n

\n Stiahnu\u0165<\/a>\n <\/div>
\n\n\n\n

Katalog_03_fin.pdf<\/strong> \u2013 ako sa vyhn\u00fa\u0165 chyb\u00e1m pri navrhovan\u00ed katal\u00f3gov? Dozviete sa v tretej \u010dasti cyklu. <\/p>\n\n\n\n

\n Stiahnu\u0165<\/a>\n <\/div>
\n\n\n\n

Katalog_04_fin.pdf<\/strong> \u2013 rozsiahly materi\u00e1l o tom, ako spr\u00e1vne pripravi\u0165 s\u00fabor s katal\u00f3gom do tla\u010de v grafickom programe InDesign \u2013 len konkr\u00e9tne inform\u00e1cie a dobr\u00e9 rady. <\/p>\n\n\n\n

\n Stiahnu\u0165<\/a>\n <\/div>
\n\n\n\n

D\u00fafame, \u017ee v\u00e1m na\u0161e e-knihy pom\u00f4\u017eu vo va\u0161ej ka\u017edodennej pr\u00e1ci a \u017ee ich \u010d\u00edtanie bude pre v\u00e1s rovnako pr\u00edjemn\u00e9 ako pre n\u00e1s ich p\u00edsanie! <\/p>\n","protected":false},"excerpt":{"rendered":"

Pozn\u00e1me potenci\u00e1l reklamn\u00fdch katal\u00f3gov, pozn\u00e1me tie\u017e ich citliv\u00e9 body. S rados\u0165ou sa s vami del\u00edme o znalosti, preto sme vytvorili s\u00e9riu e-kn\u00edh, v\u010faka ktor\u00fdm bud\u00fa ma\u0165 va\u0161e katal\u00f3gy len dobr\u00e9…<\/p>\n","protected":false},"author":1,"featured_media":1371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1368"}],"collection":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/comments?post=1368"}],"version-history":[{"count":10,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1368\/revisions"}],"predecessor-version":[{"id":1689,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/posts\/1368\/revisions\/1689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media\/1371"}],"wp:attachment":[{"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/media?parent=1368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/categories?post=1368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.sk\/blog\/wp-json\/wp\/v2\/tags?post=1368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}